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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

2025 Volvo EX30 Ice Drive: Sliding through Sweden in Volvo's charming new EV

GULLTRASK, Sweden — The irony of testing the new 2025 Volvo EX30 on a frozen lake mere miles south of the Arctic Circle is about as strong as the nonstop snow whipping my face upon exiting the sumptuously warm haven that is this little crossoverÂ’s colorful interior. Chances are, very few EX30 buyers in the United States will find themselves in such extreme conditions that studded winter tires become a non-negotiable item. But hey, when the opportunity arises to put what is arguably one of the most exciting new EVs introduced in the past year through the sort of ice driving Volvo does while testing on the companyÂ’s Swedish home turf, the only reasonable answer is, “Yes, please.” WhyÂ’s the EX30 so exciting? There are 36,245 reasons why. Most new EVs are inarguably expensive propositions, but with a starting (and startling) price of just $36,245, the EX30 aims to buck that trend. Not only is it inexpensive in comparison to the vast majority of EVs on sale today, but on paper and in person, it looks like a car one would expect to cost significantly more. The EX30Â’s performance figures are a huge contributor to this disconnect. Its single-motor, rear-drive model produces 268 horsepower and 253 pound-feet of torque (0-60 mph in 5.1 seconds), while the dual-motor AWD model amps that up to a rocking 422 horsepower and 400 pound-feet of torque (0-60 in 3.4 seconds). The performance party trick here is that the EX30 is lightweight for an EV, coming in at just 4,140 pounds with AWD or 3,858 pounds with RWD – that comes in handy when youÂ’re on ice. The Bjorntrask Ice Track just outside the hamlet of Gulltrask is not easy to get to. First, one must find your way to the Baltic-adjacent town of Lulea, Sweden. ItÂ’s one of the most bustling towns in the remote landscape that is northern Scandinavia, and it just so happens to host a small airport, which sees about nine arriving flights per day. Lulea is far enough north that itÂ’s covered in a permanent blanket of snow from November until spring hits, and the snow coverage you see on the coast only increases the further one drives inland. Unlike most winter-stricken American states, Sweden doesnÂ’t use salt to help clear snow and ice from its roads. Instead, gravel is used in abundance, but frankly, itÂ’s not much help when snow consistently covers it right back up.

Automotive April Fools' joke roundup [w/videos]

Happy April, everyone. And we all know what this first day of the month means: April Fools' Day. Today is a national holiday for pranksters with the Internet acting as a serious enabler, and it's always fun to see what kind of vivid imaginations exist out there in the automotive world. The abundance of fake news gets a little old as the day rolls on, but we did manage to get in a few chuckles thanks to a handful of major automakers and automotive news outlets that got into the pranking spirit this year
Some of our favorites this year includes Subaru showing what happens when you combine a bunch of rumors, a Corvette some may have already thought was a joke or Honda providing some in-car innovation circa the late 1980s. Honestly, we're still waiting for official confirmation from Mitsubishi that the recently introduced 2014 Mirage is an elaborate April Fools' joke using a failed design intended for the 1995 Geo Metro. We dug up as much "official" OEM foolishness we could find, as well as some of our other favorites, and posted them all below.