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Volvo changes 'Iron Mark' logo to fit with the times

Volvo's first car debuted in 1927, bearing the Swedish automaker's now-famous "Iron Mark" logo of a circle with an arrow pointing to the upper right. For 73 of the 94 years since that Volvo OV 4 open carriage, the company's been represented graphically by four versions of a two-dimensional-looking logo, either a colorful oval that looks like a sandwich shop sign, or the Iron Mark logo, or just script. From 2000 to 2020, that Volvo cars trademark has changed four more times (plus once for Volvo trucks), Volvo creating three versions of a 3D-looking Iron Mark with a blue bar across the middle containing the script, and in 2020, changing the font of the script. Now that's it's 2021, it's apparently time for another overhaul. Visitors to Volvo's Facebook page realized Volvo changed its profile picture to a new and very flat version of its Iron Mark. This isn't the revolution everyone's making it out to be. When Volvo debuted its last new Iron Mark in 2015, one of the Swedish ad agencies that created it wrote, "The logo has been simplified in its purest form and conveys the brand’s vision: to be the world's most progressive and desirable premium car brand." Thing is, the agencies created two versions of the logo — one in silver with three-dimensional shading that retained the blue crossbar drawn up in 2000, and another in black and white, a solid black circle and attached arrow with a black crossbar bearing white "Volvo" script. The automaker's been using the silver, shaded version everywhere the public would see it. Seems Volvo wanted something even more "simplified in its purest form," though, so it could have simply requested a tweak to the B&W version it's been sitting on for six years.   The question, "Do you like it," probably doesn't matter, because it won't stop anyone from buying the product. Besides, the Volkswagen logo went flat in 2019, Nissan went flat in 2020 and so did BMW, except that its flat roundel is for everything but its cars, and Kia went flat this year — along with Warner Brothers, Pringles UK, and Burger King, that last company seemingly trying to win an award for being plain. Simplicity in two dimensions is the thing now. A Volvo Australia rep told Drive the rollout "will be gradual. [This week] we start by rolling out the updated identity on our main website, main social media platforms and in the new Volvo Cars mobile app.

Volvo racks up the most IIHS Top Safety Pick+ awards of any 2022 carmaker

It should not come as any surprise, but Volvo has won the most IIHS Top Safety Pick+ awards of any automaker in 2022. Top Safety Pick+ is the Insurance Institute of Highway Safety's top prize. Volvo has accumulated 13 of the awards, spanning its entire lineup. IIHS and Volvo separates models between gasoline and electrified versions of the same car, even though the tests may have been conducted only on one variant. For example, the XC60 Recharge earns an TSP+ even though tests were conducted using gasoline-powered XC60 T5 and T6 models. Similarly, a C40 Recharge gets the award even though the actual test was conducted on a similar XC40 Recharge. Also, as with Mazda's lineup TSP+ rankings from earlier this year, some are carried over to 2022 model year cars from tests on previous model year cars. This is only when the model has not changed significantly. For example, the XC60's 2022 ranking was based on a 2018 model year's crash test. The IIHS conducts six tests on each car — a moderate overlap front crash, two small overlap front crashes for both driver and passenger, a side impact crash, a roof strength crush evaluation, and a head restraint test using just the car seat. The results are ranked out of four levels, with a green "Good" marker indicating the top tier. Beyond the crashes, Volvo earned top marks for standard safety features such as forward collision warning, automatic emergency braking, and pedestrian and cyclist detection. It should be noted that most Volvo models earned an "Acceptable" rating for ease of use of the LATCH safety seats. This is the second best rating, but does not affect crash worthiness, and won't matter if you don't use child seats. XC40 models received a "Poor" rating for its safety belt reminders, which IIHS deemed not loud or long enough. Some models like the S90 and XC60 received "Acceptable" ratings on headlights, with IIHS wishing the beams were brighter on turns. Despite these minor quibbles, the overall ratings are still very impressive. It should be noted that even the V60 and V90 wagons, which are (achingly beautiful but tragically) discontinued in America, also got TSP+ ratings though were not included in the 13-model 2022 count. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Volvo XC90 Earns IIHS Top Safety Pick+ Crash Test Rating

Volvo EX30 Deep Dive: Designing a budget SUV

We just spent a couple days with, in and around Volvo’s latest all-new electric vehicle, the EX30, at the companyÂ’s headquarters in Gothenburg, Sweden, and we came away impressed. We went in with questions, and came out with answers, or so we think, though some of them will remain until we drive it in November. A number of automakers are promising truly affordable EVs, ones that not only undercut the current, $4,600 price differential between new battery-powered cars and their internal combustion powered siblings, but ones that are significantly lower than the general average new car transaction price, which is currently nearly $50,000. Mass market EVs like this are important, if we are to make a real environmental impact with our switch to battery power, as there is little that is green about the resource-hoarding production and utilization of niche, six-figure, five-ton electric pickups and SUVs. Volvo aims to be first to market with such a car, with the compact EX30, which it plans to sell starting at $35,000. This is a new category offering for the brand, one that slots in well below the current XC40 Recharge EV in terms of price and size. For contrast, that car starts at around $50,000, and is 8 inches longer, 4 inches higher and nearly 3 inches wider. Volvo EX30 View 22 Photos This seems like a strange move for a company whose mission, since being purchased by the Chinese manufacturing company Geely, has been to move upscale into the same consideration set as the luxury German brands. But, as is often the case, Volvo is taking its own path. “This is indeed a lower segment for us,” says Joakim Hermansson, the vehicle product lead for EX30, as he walks us around the car, inside and out, and allows us to sample the sharp accelerative abilities of the range-topping, 442 hp, dual-motor, all-wheel-drive model (0-60 in 3.4 seconds.) “But itÂ’s still premium for Volvo, providing hallmark features of safety, sustainability and personalization, as well as performance.” He's not wrong about any of these. This EX30 comes standard with VolvoÂ’s extra-strength safety cage as well as lane-keeping, adaptive cruise control and blind spot monitoring. Perhaps most notably, it has an all-new interior design that capitalizes on the efforts the brand has been making toward its internal goal of being fully circular in its sustainability efforts by 2040.