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Volvo returns to profitability

Ford sold Volvo to Zhejiang Geely Holding Group Limited in 2010. Just two years later, Geely announced an $11-billion investment in the Swedish carmaker, its charismatic fugleman Li Shifu saying, "We want to revive Volvo and give the brand its strength back." Two years later, after having introduced the Concept XC Coupe at the Detroit Auto Show this week, Volvo CEO Håkan Samuelsson (above, second from right) declared the company profitable again after a solid 2013 and predicted a positive 2014.
Intending to break even on operating profit in 2013, Volvo exceeded expectations and landed on the plus side due to a mix of factors. US sales declined 10.1 percent for the year to 61,233, that number still making us Volvo's largest market, but Chinese sales were up nearly 46 percent to 61,146 units, and even its home market saw a bump of 0.8 percent; total sales for the year were 427,840, a margin of 1.4-percent over the previous year. Volvo was able to do more with the tiny gain and reverse its half-year operating loss because of a global cost restructuring and thorough revamp of its Chinese distribution network. An announcement of 2013's financial results will come in March.
Bullishness on 2014 comes from the company's intention to focus on its two biggest markets with new models, new technology and more spending. The first product of an independent Volvo, the new XC90, will be revealed later this year on the new SPA architecture. On top of the Sensus Connect infotainment system, Volvo will add driver-aid systems like adaptive cruise control with steer assist and night-time pedestrian detection. It also has a new North American CEO and will spend more on marketing and communications here. In China it will begin to feel more effect from the two Chinese factories opened last year - it has three in the country - and, if need be, can take advantage of more advantageous exchange rates by exporting from China instead of the US. Said Samuelsson of what he expects in the US in 2014, "we will outperform the market."

Volvo is preparing to abandon its alphanumerical naming system

Volvo's alphanumerical naming system is familiar, straight-forward, but tilted towards the unimaginative side of the scale. The firm will start from scratch in the coming years, and it plans to give its future models an actual name. "If you look at cars today, they all have XC, T8, AWD, double-overhead-cam — their full specifications on the rear of many cars. Now, we're talking about a new architecture, one that's born electric and all electric. I think it's good and clear to mark that this is a new beginning. That's why we're not going to have numbers and letters, an engineering type of name. We're going to give cars a name as you give a newborn child. We have a very interesting and creative discussion going on about this now," company boss Hakan Samuelsson told Auto Express. He stopped short of providing more details about where Volvo plans to take its naming system. Historically, the company has almost always used numbers, letters or a combination of the two. The first car it released was the OV 4, which stood for oppen vagn 4 cylindrar ("open car, four cylinders" in Swedish). Volvo gained a foothold in the United States thanks to the PV544, among other models. Some of its greatest hits include the P1800, 240 (and its six-cylinder-powered variant, the 260), the Bertone-designed 780, and the 850. Notable exceptions to this decades-old rule include the Amazon (also known as the 120 series) and the Duett (called PV445 in some markets). Regardless of Volvo's next approach to naming cars, the change will be a big one. It sounds like the next-generation XC90 will inaugurate this new naming system. It's expected to make its debut before the end of 2022 with a suite of surprisingly advanced semi-automated driving technology under its sheet metal. Next, the Swedish company will turn its attention to the other side of the crossover scale. It will reportedly launch an entry-level soft-roader positioned below the XC40 and developed to lure younger buyers into showrooms. We previously thought it would wear the XC20 nameplate, though that's seemingly no longer the case. Regardless, the crossover will offer an electric drivetrain and it will "very likely" be made in China, according to Samuelsson, to keep costs in check. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2022 Volvo C40 Recharge charging

Volvos will brake for bicyclists with new detection technology

Anyone who pedals a bicycle knows that one of the biggest dangers to riders is a motorized vehicle - Volvo estimates that nearly 50 percent of all cyclists killed in European traffic have collided with a car. In the United States alone, 618 riders lost their lives in bicycle/motor vehicle crashes in 2010, and the number of injuries surpassed 52,000.
To help drop those numbers, Volvo has just announced Cyclist Detection with full auto brake - a technology that detects and automatically applies a vehicle's brakes when a cyclist swerves in front of a moving car. The basic components of the system include a radar unit integrated into the front grille, a camera fitted in front of the interior rear-view mirror and a central control unit. The radar is tasked with seeing obstacles in front of the vehicle and calculating distance, while the camera is responsible to determine what the object is. The central control unit, with rapid processing capabilities, monitors and evaluates the situation.
The technology, which will be sold bundled with its Pedestrian Detection and called Pedestrian and Cyclist Detection, will automatically apply full braking when both the radar and camera confirm a pedestrian or cyclist are in the immediate path of the vehicle. According to the automaker, the technology will be offered on the Volvo V40, S60, V60, XC60, V70, XC70 and S80 models from mid-May in 2013.