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Volvo vows to charge subscriptions only for major updates

Volvo Cars Chief Operating Officer Bjorn Annwall   BMW veered into a public-relations mess this year when it started charging car owners monthly subscription fees to warm their behinds. Volvo Car won’t be making similar moves. “If you are to charge for software updates, it must be a step change in consumer benefit,” VolvoÂ’s Chief Operating Officer Bjorn Annwall said in an interview this month. “We will not ask people who have bought a car for 1 million kronor ($96,500) to pay another 10 kronor to get extra heat in the seat.” While BMW will no doubt have other manufacturers follow in its footsteps — Mercedes-Benz recently started asking buyers of its EQ electric vehicles to fork over $1,200 a year to unlock quicker acceleration, for example — the auto world has started to second-guess just how much money there is to be made from the rise of software within their hardware-intensive business. In a 91-page deep dive into the topic last month, analysts at UBS pegged the total addressable market at $700 billion by 2030. ThatÂ’s no pittance, but pales in comparison to the $2 trillion opportunity they anticipated previously. Annwall sees Volvo generating little additional revenue from software until mid-decade. Only if major upgrades become available — a self-driving mode, for example — would Volvo charge extra. “You donÂ’t have to hold the steering wheel — now thatÂ’s a step change in user benefit.” Annwall was speaking at the opening of VolvoÂ’s new tech hub in Stockholm, where the manufacturer builds software for selling and marketing cars online. The company, which last month unveiled a battery-powered sport utility vehicle to succeed its gasoline-era flagship, intends to cease making combustion cars by the end of the decade. ItÂ’s going to be an uphill push: EVs made up just under a fifth of the companyÂ’s shipments last month. Bloomberg spoke with Annwall about VolvoÂ’s tech efforts, the software issues that have plagued some of its competitors and the ongoing supply-chain issues holding back the industry. Here are highlights from the conversation, which have been edited for length and clarity: Large automakers including Volkswagen have had problems with their car software. Have you experienced similar obstacles? I wonÂ’t hide the fact that we have had some problems with our software in the car as well. But weÂ’ve been good at correcting them fairly quickly.

Volvo EX30 endures a side impact crash test with an EX90

Before Volvo launched the EX90, the Swedish automaker — already known as a pioneer in safety — repeatedly stressed how much work it had done to raise the bar for safety in its new electric SUV. Almost every new release included lines like, "The standard safety in the Volvo EX90 is also higher than any Volvo car before it," and "The Volvo EX90 has an invisible shield of safety enabled by our latest sensing technology, inside and outside." But these focused on the car's electronic suite of sensors and cameras watching everything from the road ahead and behind to the driver's state of fatigue. The company did the same during the launch of the EX30, writing that its new compact electric vehicle protects all occupants "through state-of-the-art restraint technology, as well as top-notch structural design that fulfills our ambitious in-house safety requirements — designed to prepare our cars for various real-world scenarios." To prove a point about the safety of the EX30, Volvo's in-house crash-test lab performed a side impact test, running its largest car, the EX90, into the side of its smallest, the EX30.  We don't get to see any interior view of the EX30 during the test or afterward. In an Automotive News Europe video about the crash and the results, Lotta Jakobsson from the Volvo Cars Safety Center says the data showed that the two "small-sized females" sitting on the struck side "were well protected" in the crash, with minimal infliction of injury. The physical design of both cars helps make this happen. The EX30 was designed to disperse all of its forces around the structure of the car for "balanced interaction" during an event. That's pretty standard stuff. On the EX90, a piece of the lower front structure juts ahead of the vehicle's primary safety structure. As ANE Managing Editor Doug Bolduc puts it, that lower structure is "specifically designed to help it absorb a lot of the power of a crash with a smaller vehicle ... that is to not only provide protection to the passengers of the EX90 but also to provide protection to the passengers of the EX30." The result is "less damage than you might have expected from the larger car onto the smaller car."  Check out the vid and for Jakobsson's take on how current trends in structural, passive, and active safety won't rid the world of crashes, but they are reducing injuries while at the same time making crashes less common.

Man convicted of spying on truck maker Scania for the Russians

STOCKHOLM — A Swedish court on Wednesday sentenced a 47-year-old man to three years in prison for spying for Russia, which involved selling secret information from truck maker Scania. The court said it had found the man guilty of acquiring and selling the secret information from the truck maker to a Russian embassy official. The court acquitted the man of similar espionage charges at Geely-owned carmaker Volvo Cars. "To be convicted of espionage, it is required that Sweden's security can be damaged if the information benefits foreign powers," the court said in a statement. "The district court has ruled that this is the case with regard to the information that the man obtained from Scania, while it has not been proven that this is the case with regard to the information from Volvo." The court statement said the man regularly received cash at his meetings with the Russian embassy official, which it considered was compensation for the information provided. The man, who has denied wrongdoing, was apprehended whilst meeting the diplomat in a restaurant, having just received 27,800 Swedish krona ($3,242). He worked as a consultant for Volvo Cars in 2016 and 2017 and for Scania in 2018 and 2019, until he was arrested. The man's lawyer said he would appeal. Scania is owned by truck maker Traton. Government/Legal Volvo Scania