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Volvo readying stretched next-gen S80 in lieu of 7 Series rival?

The debate about what direction to take perennially struggling Volvo has been raging for years. Should the Swedish marque go upscale and try to chase other European luxury brands, or should it stick to its safety-minded knitting? Should it adopt flashy new styling and a more overt performance bent, or keep it Scandinavian clean and responsible? Chinese parent brand Geely apparently has designs on making Volvo a full-fledged BMW rival - particularly in its homeland - including pushing for a range-topping 7 Series competitor. However, Volvo execs have been repeatedly pushing back on the idea. In fact, it's understood that this philosophical crisis contributed mightily to the high-profile departure of Stefan Jacoby, the company's CEO until the middle of 2012 (Jacoby has since rebounded to head international operations for General Motors).
There doesn't seem like any middle path in this debate, but that apparently isn't going to stop Volvo from trying. According to a sprawling Reuters report, Volvo will placate Geely chairman Li Shufu with a stretched and lux'd up version of the next S80. Yet Li still isn't completely satisfied, and he's said to be pushing for "a plusher and bigger model he calls the S100" to rival cars like the Audi A8. For the moment, it is not clear if the larger S80-based model will be a global offering, or just another one of China's many home-market, long-wheelbase specials.
The question of future Volvo styling is up for debate as well. According to Reuters, "Insiders say Li is a big fan of the new styling that design chief Thomas Ingenlath has brought to Volvo" (The latest example, the Concept Coupe from this week's Frankfurt Motor Show, is shown above.) Yet there are those who worry whether the company's new styling strategy is showy enough to appeal to China's wealthy. Chairman Li would still like to see a range-topping sedan for "show-off people," but Volvo's management doesn't want to go down that road. Clearly, this won't be the last we hear about the company's existential boardroom battles.

Junkyard Gem: 1987 Volvo 760 GLE Sedan

When Volvo finally created a replacement for the iconic 200 Series (which first appeared here as 1975 models but were virtually identical to their 140 predecessors from the A pillar back), that car was the 700 Series. As it turned out, the 240 was so beloved that it ended up outlasting its supposed successor in the showrooms, but the 740, 760 and 780 earned respectable sales worldwide. The first of the 700s to arrive in the United States were 760 sedans and wagons, with sales beginning in the 1983 model year and the cheaper 740 showing up for 1984. We saw a 760 Turbo sedan in a Colorado car graveyard last year, and now here's a naturally-aspirated 760 sedan in a Northern California yard. The middle digit in Volvo model names represented the number of engine cylinders in earlier years, so you knew a 164 would have a straight-six under its hood, while a 264 boasted a V6. That rule got bent with the 700, so the 740 Turbo had a four-cylinder (presumably, turbocharging made up for the missing two pistons).  In this case, though, there really are six cylinders present. This is a 2.8-liter version of the PRV V6 engine, which was developed jointly by Peugeot, Renault and Volvo and used to power an incredible variety of European vehicles plus a handful from Detroit. PRVs went into the DeLorean DMC-12, the Volvo 262C Bertone Coupe, the Alpine A310, the Citroen XM and the Eagle Premier/Dodge Monaco. Because the PRV design began as a V8 (that, sadly, never went into production), it has a V8-style 90° cylinder-bank angle. This one was rated at 145 horsepower and 173 pound-feet. There was a version of the 760 available with a straight-six engine as well: the 760 Turbodiesel, which used a Volkswagen-sourced 2.4-liter oil-burner making 106 horsepower and 140 pound-feet. 1986 was the last model year for that car in the United States. There was no manual transmission available in the 760 by 1987, so this car has the four-speed automatic. The MSRP for this car was $28,290, or about $78,304 in 2023 dollars. You got a sunroof at no extra cost. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Perfect for off-roading! This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Who needs rebates? This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The wagon version held eight very large dogs.

Volvo leads and Mini fails in JD Power's Tech Experience Index

New cars are basically rolling computers. Everything from the engine to the infotainment runs on a series of ones and zeros, and a lot of that technology requires input from the driver. So it's no surprise that JD Power has a study designed specifically to discern which bits of tech drivers love and which bits they loathe. "New technology continues to be a primary factor in the vehicle purchase decision," says JD Power's Kristin Kolodge, executive director of driver interaction & human machine interface research. "However, it’s critical for automakers to offer features that owners find intuitive and reliable. The user experience plays a major role in whether an owner will use the technology on a regular basis or abandon it and feel like they wasted their money." The J.D. Power 2020 U.S. Tech Experience Index (TXI) Study found that Volvo owners are happiest with the technology packed inside their vehicles, followed by BMW and Cadillac, all brands that JD Power classifies as premium. The highest-rated mainstream brand is Hyundai, followed by Subaru and Kia. As was the case with the organization's Initial Quality and APEAL studies, Tesla's numbers aren't officially included because they are the only automaker that has not granted JD Power approval to contact its owners in states that require it. Tesla's projected score of 593 would have put it in second place, right behind Volvo's score of 617. The lowest-ranked brand in the TXI Study is Mini, with Porsche right behind. Diving a little bit deeper, JD Power's findings suggest that the technologies new car buyers care most about are related to helping them see their surroundings better. Camera systems, including rear-view mirror cameras and ground-view cameras, scored highest in five of the six satisfaction attributes measured in the study. The technology that owners could really do without? Gesture controls. Owners who answered JD Power's survey say they don't use gesture controls much at all after initially trying them, and they don't really care if their next vehicle has them. We have to wonder if those responses might be what kept BMW out of the top spot. The TXI Study also found that owners are split on automated driving helpers, like lane-keeping assist and automatic emergency braking. JD Power suggests that owners may need more training on those systems before they learn to trust them. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences.