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Volvo changes 'Iron Mark' logo to fit with the times

Volvo's first car debuted in 1927, bearing the Swedish automaker's now-famous "Iron Mark" logo of a circle with an arrow pointing to the upper right. For 73 of the 94 years since that Volvo OV 4 open carriage, the company's been represented graphically by four versions of a two-dimensional-looking logo, either a colorful oval that looks like a sandwich shop sign, or the Iron Mark logo, or just script. From 2000 to 2020, that Volvo cars trademark has changed four more times (plus once for Volvo trucks), Volvo creating three versions of a 3D-looking Iron Mark with a blue bar across the middle containing the script, and in 2020, changing the font of the script. Now that's it's 2021, it's apparently time for another overhaul. Visitors to Volvo's Facebook page realized Volvo changed its profile picture to a new and very flat version of its Iron Mark. This isn't the revolution everyone's making it out to be. When Volvo debuted its last new Iron Mark in 2015, one of the Swedish ad agencies that created it wrote, "The logo has been simplified in its purest form and conveys the brand’s vision: to be the world's most progressive and desirable premium car brand." Thing is, the agencies created two versions of the logo — one in silver with three-dimensional shading that retained the blue crossbar drawn up in 2000, and another in black and white, a solid black circle and attached arrow with a black crossbar bearing white "Volvo" script. The automaker's been using the silver, shaded version everywhere the public would see it. Seems Volvo wanted something even more "simplified in its purest form," though, so it could have simply requested a tweak to the B&W version it's been sitting on for six years.   The question, "Do you like it," probably doesn't matter, because it won't stop anyone from buying the product. Besides, the Volkswagen logo went flat in 2019, Nissan went flat in 2020 and so did BMW, except that its flat roundel is for everything but its cars, and Kia went flat this year — along with Warner Brothers, Pringles UK, and Burger King, that last company seemingly trying to win an award for being plain. Simplicity in two dimensions is the thing now. A Volvo Australia rep told Drive the rollout "will be gradual. [This week] we start by rolling out the updated identity on our main website, main social media platforms and in the new Volvo Cars mobile app.

Volvo launches next-gen Sensus Connect infotainment system [w/videos]

To borrow a line from another automaker, the Volvo S60 has the power to surprise - it's likely not top of mind for most entry-level luxury sedan buyers, but it's good enough that it probably should be. There's long been one pretty serious chink in its armor, though, and that goes for the company's entire model line: infotainment. The Swedish marque's offerings just haven't been that feature-rich, but Volvo is working to improve things with its updated Sensus Connect, a suite of functions just launched at this week's CES in Las Vegas.
The new system updates center on cloud-based connectivity advancements that include a novel Park&Pay feature that allows drivers to search for parking and pay for their space from the comfort of their car. Other functions that show off the diversity of Sensus Connect include embedded, Pandora-streaming internet radio, Wikipedia, remote start via smart phone, dealer appointment booking, destination attraction searches and an available wifi hotspot.
All of this increased functionality sounds like a big step in the right direction, and Volvo is noting it has refreshed the system's interface with "graphically themed center and driver displays" along with improved voice control and text-to-speech capabilities.

Future Classic: 2008-2013 Volvo C30

Volvo has a storied reputation of building cars that are safe and solid – vehicles that are as cherished for their function-over-form designs as they are their mechanical longevity. But Volvo is also low-key cool. The Swedish carmaker is beloved by enthusiasts for its commitment to offering wagons, and for its many motorsports efforts. Flying brick, anyone? That coolness doesnÂ’t always trickle down to VolvoÂ’s road cars, but every now and then, the company gives us something a little weird. And in the mid-2000s, Volvo introduced the C30: a two-door hatchback geared towards younger, hipper buyers. Was the C30 a luxury compact? A hot hatch? Nah, it didnÂ’t really fit either vibe. Still, the C30 was nevertheless cute and quirky, and compared to other Volvos of the era, it was truly one of a kind. Why is the Volvo C30 a future classic? The C30 rode on the same platform as the S40 sedan and V50 wagon (as well as the contemporary Mazda 3 and EuropeÂ’s second-generation Ford Focus), but had way more personality than both. VolvoÂ’s hallmark tall taillights flanked a huge piece of glass that extended from the roofline to the bumper, serving as the C30Â’s hatch. Of course, this expansive window also meant the items in the cargo area were readily on display, making them an easy target for smash-and-grab thefts. A range of powertrains were available around the world, including diesel engines and even a super-limited-production electric variant. In the U.S., however, we only got the T5 gas engine, which in its standard form produced a 2.5-liter turbocharged inline-5 with 227 horsepower and 236 pound-feet of torque (more on the not-so-standard form later). You could get a six-speed manual transmission, which wasnÂ’t a terribly engaging gearbox, but was still more fun than the five-speed automatic. With the C30, Volvo put an emphasis on the hatchbackÂ’s ability to pump up the jams. An optional Premium Sound package had 10 Dynaudio speakers, an Alpine subwoofer and Dolby Pro Logic II surround. This setup could even play CDs with MP3 and WMA files, and included an AUX jack for things like iPods. Archaic technology by today's standards, but in the 2000s, this was clutch. 2013 Volvo C30 R-Design Polestar Limited Edition View 12 Photos What is the ideal example of the Volvo C30? One word: Polestar. In 2012, Volvo introduced a limited-edition C30 Polestar, only 250 of which were sold in the United States.