1999 Volvo S70 Base Sedan 4-door 2.4l on 2040-cars

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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Volvo EX90 EV is heavy on sustainability with new Nordico cabin material

After hints from former Volvo CEO Hakan Samuelson and a trademark application for the term "Embla," we'd suspected the electric successor to the XC90 would be called the Embla. New Volvo CEO Jim Rowan explained that after taking brand familiarity into account, the people who decide the names of things decided "EX90 marks a new iteration on our current nomenclature and is reflective of our transition toward a full-electric lineup by 2030." Another symbol of the transition to all EV all the time is Volvo interior designers believing they have created "one of the most pleasant and elegant car interiors on the market" by "reinterpreting luxury and well-being [through the] essential qualities of Scandinavian design: simplicity, well-being and natural sources." Senior Design Manager Cecilia Stark tells us the nut and bolt of this is Forest Stewardship Council-certified wood, and wool shorn off sustainably raised sheep. Backlit wood trim lines the EX90's cabin, reminiscent of a Scandinavian living room. The wool is a secondary fabric option, buyers first invited to enjoy Volvo's new Nordico synthetic fabric made from ingredients like recycled PET bottles and responsibly sourced pine resin from managed forests in Sweden and Finland. Counting Nordico and other synthetic textiles in places like the carpeting, Volvo says there are "almost 50 kilograms of recycled plastics and bio-based materials" in an EX90 cabin, surpassing the amount for every other vehicle in the automaker's range.  There will be a standard luxury aspect to configuring the flagship crossover, though. Mostly discussed as a feature among super luxury makers who offer so many options that buyers can be overwhelmed into analysis paralysis, Volvo designers have created themed "rooms" encompassing EX90 exterior colors, upholstery, and decor. We don't know how many rooms will be offered, and we're not used to seeing exterior hues included in themed packages, so this should be interesting.     Volvo will show the EX90 on November 9. The crossover is slated to go into production at the automaker's South Carolina plant before the year is out. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Volvo will reportedly dive into the minivan segment in 2023

Volvo will expand its range by entering the minivan segment for the first time, according to a recent report. The automaker is allegedly plotting an electric people-mover that will be built and sold in China and that will share numerous parts beneath the sheetmetal with an existing model. The yet-unnamed minivan appeared on a slide shown during a presentation made by Volvo's Chinese division, according to CarNewsChina. It's one of four new models due out in 2023; the others are the EX90, the EX90 Excellence, and a small SUV that may wear the EX30 name. Volvo hasn't confirmed plans to wade into the minivan segment, let alone published details about the model, but CarNewsChina speculates that the enigmatic family-hauler will land as a brand-specific version of the Zeekr 009 (pictured). Don't worry if that doesn't ring a bell: Zeekr was founded in 2021 and it mainly sells cars in China. It's part of Geely, however, so it's one of Volvo's sister companies. Designers will give Volvo's first minivan Swedish flair inside and out in a bid to differentiate it from the 009, but the Geely-designed SEA architecture and the electric powertrain shouldn't change significantly. That means the model will land with a 544-horsepower dual-motor all-wheel-drive system. It will be fitted with a massive, 140-kilowatt-hour lithium-ion battery pack said to unlock over 500 miles of driving range. Volvo will present the van as a close-to-production concept in the third quarter of 2023, and the production model will go on sale in China before the end of the year, according to the report. It's too early to tell whether Volvo will export the van to other markets; the company hasn't commented on the rumor. Don't expect it to come cheap: Zeekr charges 499,000 yuan (around $74,000) for the entry-level 009.