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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Volvo adds 48V hybrid system to a bunch of 2022 models

In 2019, Volvo announced an updated powertrain fitted with a 48-volt mild hybrid system. The integrated starter-generator and regenerative brake-by-wire refilling a small battery could increase fuel economy by up to 15% in real-world driving. There are three layouts, dubbed B4, B5, and B6 that the Swedish automaker's already been rolling out globally. Next year two of them, the B5 and B6, come to the U.S. for the first time under the 2022 Volvo S60, S90, V90 XC, and XC60. The EPA's fuel economy site shows all of those models making small fuel economy gains, too. The B4 and B5 powertrains contain both gas and diesel mild-hybrids, the B6 is gas-only. All of the gas options (Volvo doesn't offer diesels here) will start with a 2.0-liter four-cylinder, the B5 adding a turbocharger, the B6 adding a turbocharger and a supercharger.  Per the EPA, the front-wheel drive 2021 Volvo S60 returns 23 miles per gallon in the city, 34 on the highway, and 27 combined. The new 2022 Volvo S60 B5 betters that with 26 city, 35 highway, and 30 combined. The 2022 S60 B5 AWD bests the 2021 model with the both versions of the non-hybrid 2.0-liter engine by one to three miles per gallon in nearly every category. The only model that does better, for obvious reasons, is the 2021 S60 AWD PHEV, which has been renamed S60 T8 AWD Recharge. The 2022 Volvo XC60 comes in AWD B5 spec with the turbocharged 2.0-liter, and AWD B6 spec with the turbo- and supercharged 2.0-liter. Gains are smaller here, the EPA showing a one-mpg increase in the city when comparing the 2021 XC60 to the 2022 B5 model. With the B6 powertrain, the 2022 XC60 improves by one mpg in the city and combined compared to the 2021 model. The EPA site doesn't show a front-drive XC60 for next year, and the XC60 AWD PHEV is already referred to as the XC60 T8 AWD Recharge. It's possible horsepower ratings will change slightly for the mild-hybrid rigs next year, but not enough to change the driving experience. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Volvo reapplies to trademark the term C60

Perusing the database at the U.S. Patent and Trademark Office, CarBuzz happened on a trademark application Volvo cars filed for the term C60. Submitted earlier this month, on December 14, the mark would cover "Vehicles and Products for locomotion by land, air or water." Sounds like a car to us. Knowing the way trademarks go — which means knowing we might never see them on a production vehicle — this could be Volvo hedging a very long bet. The easiest guess as to where C60 might fit in the lineup is as the crossover coupe version of the XC60 Recharge, following the mold of the XC40 Recharge and C40 Recharge (pictured). With the current, second-gen XC60 having arrived for the 2018 model year, we would think a C60 version waits until a heavy facelift or new generation to join the party, assuming it ever happens. What's not hypothetical is Volvo's long-term involvement with the C60 alphanumeric. Going deeper into the USPTO files, seems Volvo first applied to trademark C60 on September 5, 2001, the same day the automaker also applied to lock down C40. Volvo traded paperwork with the government agency until 2009, when the carmaker abandoned both C40 and C60 in March of that year. Oddly, two months before, in January 2009, Volvo had reapplied to trademark C40 and C60, then abandoned both again seven years later, in July 2016. Again, oddly, nine months before the second abandonment, Volvo had reapplied yet again to trademark both C40 and C60. That was in November 2015. The USPTO granted Volvo the rights to the mark at the end of 2016, and it remains valid. So Volvo's latest submission is the continuance of the mark it's owned for six years and been toying with for 21. Volvo Cars owns the XC40 and XC40 Recharge trademarks, as well as C40, but it doesn't own a C40 Recharge trademark, the latter being the name of the production model. It took 20 years from Volvo's first idea of the C40 for us to get a production version. We don't know what a potential C60 will be, but it shouldn't be too far away. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.