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Volvo changes 'Iron Mark' logo to fit with the times

Volvo's first car debuted in 1927, bearing the Swedish automaker's now-famous "Iron Mark" logo of a circle with an arrow pointing to the upper right. For 73 of the 94 years since that Volvo OV 4 open carriage, the company's been represented graphically by four versions of a two-dimensional-looking logo, either a colorful oval that looks like a sandwich shop sign, or the Iron Mark logo, or just script. From 2000 to 2020, that Volvo cars trademark has changed four more times (plus once for Volvo trucks), Volvo creating three versions of a 3D-looking Iron Mark with a blue bar across the middle containing the script, and in 2020, changing the font of the script. Now that's it's 2021, it's apparently time for another overhaul. Visitors to Volvo's Facebook page realized Volvo changed its profile picture to a new and very flat version of its Iron Mark. This isn't the revolution everyone's making it out to be. When Volvo debuted its last new Iron Mark in 2015, one of the Swedish ad agencies that created it wrote, "The logo has been simplified in its purest form and conveys the brand’s vision: to be the world's most progressive and desirable premium car brand." Thing is, the agencies created two versions of the logo — one in silver with three-dimensional shading that retained the blue crossbar drawn up in 2000, and another in black and white, a solid black circle and attached arrow with a black crossbar bearing white "Volvo" script. The automaker's been using the silver, shaded version everywhere the public would see it. Seems Volvo wanted something even more "simplified in its purest form," though, so it could have simply requested a tweak to the B&W version it's been sitting on for six years.   The question, "Do you like it," probably doesn't matter, because it won't stop anyone from buying the product. Besides, the Volkswagen logo went flat in 2019, Nissan went flat in 2020 and so did BMW, except that its flat roundel is for everything but its cars, and Kia went flat this year — along with Warner Brothers, Pringles UK, and Burger King, that last company seemingly trying to win an award for being plain. Simplicity in two dimensions is the thing now. A Volvo Australia rep told Drive the rollout "will be gradual. [This week] we start by rolling out the updated identity on our main website, main social media platforms and in the new Volvo Cars mobile app.

Volvo Polestar reveals new V8 Supercars engine

Volvo may be better known for turbo fives and inline fours, but in 2005 it launched the XC90 with a new eight-cylinder engine built for it by Yamaha. Fast forward to this past June when Volvo announced its intention to enter Australia's V8 Supercars series, where it would compete with the likes of Ford, Holden, Nissan and Mercedes-AMG. This is the engine with which it intends to do so.
Revealed this weekend at the Sydney 500, this competition-spec powerplant is based on the same B8444S that powered the XC90 and S80 (not to mention the Noble M600), but tuned for racing duty to be shoehorned into the new S60 touring car. The 60-degree aluminum block has been bored out from 4.4 liters to 5.0, its compression ratio boosted to 10:1, modified to run on E85 bio-ethanol and its redline increased to 7500 rpm. Volvo also promises a unique engine note from its new racers.
While Volvo and its racing partner Polestar haven't released official output numbers, regulations call for outputs between 620 and 650 horsepower - in any event, a whole lot more than the 311 hp it produces in stock form. (Noble managed to squeeze that much out of the same block, but that required twin turbochargers while this unit remains naturally aspirated.) Scope out the details in the press release below and the photos from the reveal in the gallery above.

Volvo will issue world's first EV battery passport ahead of EU rules for 2027

LONDON — Volvo Cars is launching the world's first EV battery passport recording the origins of raw materials, components, recycled content and carbon footprint for its flagship EX90 SUV, which is about to start production, the Swedish automaker told Reuters. The passport was developed by Volvo, which is owned by China's Geely, in partnership with UK startup Circulor, which uses blockchain technology to map supply chains for companies, and took over five years to develop. Battery passports will be mandatory for electric vehicles (EVs) sold in the European Union from February 2027 showing the composition of batteries, including the origin of key materials, their carbon footprint and recycled content. Volvo's head of global sustainability Vanessa Butani told Reuters that introducing the passport nearly three years before regulations kick in was aimed at being transparent with car buyers as the automaker targets producing only fully-electric cars by 2030. "It's really important for us to be a pioneer and a leader," Butani said. The EX90 SUV with a battery passport is due to start production soon at Volvo's plant in Charleston, South Carolina, and will be delivered to customers in Europe and North America from the second half of the year. Volvo owners can access a simplified version of the passport using a QR code on the inside of the driver's door. Butani said the passport would be gradually rolled out to all of Volvo's EVs. A more complete version of the passport will be passed to regulators. It will also include up-to-date information on the EV battery's state of health - vital for assessing used EV values - for 15 years and will Volvo cost around $10 per car, Circulor CEO Douglas Johnson-Poensgen told Reuters. Circulor's system traces battery materials from the mine to individual cars, piggybacking on suppliers' production systems to track materials throughout the supply chain and checking suppliers' monthly energy bills - and how much of their energy comes from renewable sources in order to calculate a total carbon footprint. If Volvo brings on board a supplier, Circulor will need to audit it to keep information current, Johnson-Poensgen said. The passport has also required changes in how Volvo traces parts through its manufacturing process to understand the origins of every part in every vehicle. "Car manufacturing has never been about which rock went into which component and which got connected to which car," Johnson-Poensgen said.