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Volvo vows to charge subscriptions only for major updates

Volvo Cars Chief Operating Officer Bjorn Annwall   BMW veered into a public-relations mess this year when it started charging car owners monthly subscription fees to warm their behinds. Volvo Car won’t be making similar moves. “If you are to charge for software updates, it must be a step change in consumer benefit,” VolvoÂ’s Chief Operating Officer Bjorn Annwall said in an interview this month. “We will not ask people who have bought a car for 1 million kronor ($96,500) to pay another 10 kronor to get extra heat in the seat.” While BMW will no doubt have other manufacturers follow in its footsteps — Mercedes-Benz recently started asking buyers of its EQ electric vehicles to fork over $1,200 a year to unlock quicker acceleration, for example — the auto world has started to second-guess just how much money there is to be made from the rise of software within their hardware-intensive business. In a 91-page deep dive into the topic last month, analysts at UBS pegged the total addressable market at $700 billion by 2030. ThatÂ’s no pittance, but pales in comparison to the $2 trillion opportunity they anticipated previously. Annwall sees Volvo generating little additional revenue from software until mid-decade. Only if major upgrades become available — a self-driving mode, for example — would Volvo charge extra. “You donÂ’t have to hold the steering wheel — now thatÂ’s a step change in user benefit.” Annwall was speaking at the opening of VolvoÂ’s new tech hub in Stockholm, where the manufacturer builds software for selling and marketing cars online. The company, which last month unveiled a battery-powered sport utility vehicle to succeed its gasoline-era flagship, intends to cease making combustion cars by the end of the decade. ItÂ’s going to be an uphill push: EVs made up just under a fifth of the companyÂ’s shipments last month. Bloomberg spoke with Annwall about VolvoÂ’s tech efforts, the software issues that have plagued some of its competitors and the ongoing supply-chain issues holding back the industry. Here are highlights from the conversation, which have been edited for length and clarity: Large automakers including Volkswagen have had problems with their car software. Have you experienced similar obstacles? I wonÂ’t hide the fact that we have had some problems with our software in the car as well. But weÂ’ve been good at correcting them fairly quickly.

Volvo ditches leather in its EVs for 'Nordico' and wool blends

Volvo is putting its stake in the sand when it comes to leather in its EVs. Essentially, there will be none of it. This move comes out of concern around the environmental impacts of cattle farming, as livestock is responsible for a big slice of greenhouse gas emissions. The move away from leather was touched on when Volvo revealed its new C40 electric crossover, but now Volvo is telling us exactly what it’s replacing the cowhides with. The main replacement is something Volvo calls “Nordico.” ItÂ’s a material designed and created by Volvo, and the company hopes it becomes the “new standard for premium interior design.” WhatÂ’s Nordico made out of, you ask? Volvo says it consists of textiles produced from recycled PET bottles, recycled cork and “bio-attributed material” sourced from forests in Sweden and Finland. Nordico is set to make an appearance in the “next generation of Volvo models,” so expect to see it rolling into dealers on new Volvo EVs soon. In addition to Nordico, Volvo says it will continue to offer its wool blend interior options. Volvo specifically calls out that it uses wool that is certified to be sourced responsibly in the wool supply chain for the sake of animal welfare. Beyond that, Volvo is continuing to research even more materials it could use as seat and interior coverings to replace or simulate leather — weÂ’re just not sure what those materials will be just yet. “Being a progressive car maker means we need to address all areas of sustainability, not just CO2 emissions,” says Stuart Templar, director of global sustainability at Volvo Cars. “Responsible sourcing is an important part of that work, including respect for animal welfare. Going leather-free inside our pure electric cars is a good next step towards addressing this issue.” Volvo isnÂ’t calling the entire interior “vegan” at this point, though. ItÂ’s planning on reducing the use of products from livestock in its plastics, rubber, lubricants and adhesives, but the cars arenÂ’t totally devoid of reliance on animals yet.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Volvo Cars to leave ACEA car lobby group over climate goals

LONDON — Volvo Cars said on Friday it will leave the European Automobile Manufacturers Association (ACEA) by the end of 2022, citing differences between its zero-emission strategy and that of Europe's car lobby group. The Swedish carmaker has committed to having a fully-electric car range by 2030, well ahead of the European Union's proposal for an effective ban on fossil-fuel cars as of 2035. Volvo has been a proponent of moving more swiftly to zero-emission transport, but after the EU parliament voted in June in favour of the 2035 deadline the ACEA said that "any long-term regulation going beyond this decade is premature at this early stage." In a statement Volvo said "we have concluded that Volvo Cars' sustainability strategy and ambitions are not fully aligned with ACEAÂ’s positioning and way of working at this stage." "We therefore believe it is better to take a different path for now," the carmaker added. "What we do as a sector will play a major role in deciding whether the world has a fighting chance to curb climate change." The news comes less than a month after world No. 4 carmaker Stellantis said it would leave the ACEA by the end of 2022 as part of a new approach to addressing issues and challenges of future mobility, including a shift away from traditional lobbying activity. The European Automobile Manufacturers Association, widely known by its French acronym ACEA, has been the industry's main lobbying group since its creation in 1991, uniting Europe's 16 major car, truck, van and bus makers.   Government/Legal Green Volvo Emissions Green Automakers Electric