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Volvo readying stretched next-gen S80 in lieu of 7 Series rival?

The debate about what direction to take perennially struggling Volvo has been raging for years. Should the Swedish marque go upscale and try to chase other European luxury brands, or should it stick to its safety-minded knitting? Should it adopt flashy new styling and a more overt performance bent, or keep it Scandinavian clean and responsible? Chinese parent brand Geely apparently has designs on making Volvo a full-fledged BMW rival - particularly in its homeland - including pushing for a range-topping 7 Series competitor. However, Volvo execs have been repeatedly pushing back on the idea. In fact, it's understood that this philosophical crisis contributed mightily to the high-profile departure of Stefan Jacoby, the company's CEO until the middle of 2012 (Jacoby has since rebounded to head international operations for General Motors).
There doesn't seem like any middle path in this debate, but that apparently isn't going to stop Volvo from trying. According to a sprawling Reuters report, Volvo will placate Geely chairman Li Shufu with a stretched and lux'd up version of the next S80. Yet Li still isn't completely satisfied, and he's said to be pushing for "a plusher and bigger model he calls the S100" to rival cars like the Audi A8. For the moment, it is not clear if the larger S80-based model will be a global offering, or just another one of China's many home-market, long-wheelbase specials.
The question of future Volvo styling is up for debate as well. According to Reuters, "Insiders say Li is a big fan of the new styling that design chief Thomas Ingenlath has brought to Volvo" (The latest example, the Concept Coupe from this week's Frankfurt Motor Show, is shown above.) Yet there are those who worry whether the company's new styling strategy is showy enough to appeal to China's wealthy. Chairman Li would still like to see a range-topping sedan for "show-off people," but Volvo's management doesn't want to go down that road. Clearly, this won't be the last we hear about the company's existential boardroom battles.

Volvo V90 Cross Country vs V60 Cross Country Luggage Test | Comparing cargo areas

While the Audi A6 Allroad and Mercedes E 450 All-Terrain have disappointed us with their poseur levels of capability and questionable value, that is not the case with the other midsize luxury off-roadish wagon: the 2021 Volvo V90 Cross Country. It has genuinely useful extra ground clearance and a lower, more sensible price. But what about that other element of wagon goodness, utility?  Although I have not luggage-tested the Allroad or All-Terrain, Road Test Editor Zac Palmer effectively did so using different luggage and different A6/E-Class wagon variants. Our results are therefore only vaguely comparable. My guess is the Mercedes would win the day and the V90 would top the Audi, but again, that's just a guess. I have, however, luggage-tested Volvo's smaller off-roadish wagon, the V60 Cross Country. Surprisingly, the difference between Cross Countries isn't that great.  According to Volvo's wonderfully detailed cargo specifications that indicate what exactly they measured (hint hint, every other car company), the V90 Cross Country (above left) has 25.5 cubic-feet of space behind the back seat from floor to roof. The V60 Cross Country (right) has 23.2 cubic feet. That's not much of a difference.  However, Volvo also provides the cargo area length from the seat base to the liftgate. That's a bigger difference on paper: 45.4 inches for the V90 and 40.7 inches for the V60. That would play out once I brought the luggage into the equation.  Before we get to the bags, though, take one more look at the above comparison photo. Check out the different D pillars and specifically how much more upright the V60's are. That's my guess as to why the V90 cargo area manages to be so much longer, yet has only a minor volume difference.  Same bags, same formation, different Volvo wagons. You clearly see here that there's more length available in the V90. Five inches more? I don't know about that, but you nevertheless DO get more space.  As with every luggage test I do, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D).

2015 Volvo XC90 mule spotted testing in the snow

The Volvo XC90 was a big step for the Swedish automaker in 2003, but the midsize crossover has changed very little since its introduction. All that's about to change as Volvo starts its initial development on the 2015 XC90, which we see for the first time in these spy shots showing a cobbled-together XC70.
Like the current XC90, the next-generation model will be both longer and wider than the XC70 - judging by the modifications made to this mule's body - which will continue to allow Volvo's flagship crossover and provide three rows of seating. The next XC90 will ride on a new platform that will eventually make up around two-thirds of all Volvo sales, called the Scalable Product Architecture (SPA).
Our shooter managed to find out the registration number for this mule, which indicated that it was powered by a five-cylinder diesel, but we expect the automaker to start stepping away from its current powertrains with a big push toward smaller engines courtesy of the new Volvo Engine Architecture (VEA). Rumor has it that the future engine lineup for the XC90 will rely heavily on turbocharged four-cylinder engines and eight-speed automatic transmissions, which will likely eliminate or lessen some of the current mills available like a straight-six or V8.