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Volvo vows to charge subscriptions only for major updates

Volvo Cars Chief Operating Officer Bjorn Annwall   BMW veered into a public-relations mess this year when it started charging car owners monthly subscription fees to warm their behinds. Volvo Car won’t be making similar moves. “If you are to charge for software updates, it must be a step change in consumer benefit,” VolvoÂ’s Chief Operating Officer Bjorn Annwall said in an interview this month. “We will not ask people who have bought a car for 1 million kronor ($96,500) to pay another 10 kronor to get extra heat in the seat.” While BMW will no doubt have other manufacturers follow in its footsteps — Mercedes-Benz recently started asking buyers of its EQ electric vehicles to fork over $1,200 a year to unlock quicker acceleration, for example — the auto world has started to second-guess just how much money there is to be made from the rise of software within their hardware-intensive business. In a 91-page deep dive into the topic last month, analysts at UBS pegged the total addressable market at $700 billion by 2030. ThatÂ’s no pittance, but pales in comparison to the $2 trillion opportunity they anticipated previously. Annwall sees Volvo generating little additional revenue from software until mid-decade. Only if major upgrades become available — a self-driving mode, for example — would Volvo charge extra. “You donÂ’t have to hold the steering wheel — now thatÂ’s a step change in user benefit.” Annwall was speaking at the opening of VolvoÂ’s new tech hub in Stockholm, where the manufacturer builds software for selling and marketing cars online. The company, which last month unveiled a battery-powered sport utility vehicle to succeed its gasoline-era flagship, intends to cease making combustion cars by the end of the decade. ItÂ’s going to be an uphill push: EVs made up just under a fifth of the companyÂ’s shipments last month. Bloomberg spoke with Annwall about VolvoÂ’s tech efforts, the software issues that have plagued some of its competitors and the ongoing supply-chain issues holding back the industry. Here are highlights from the conversation, which have been edited for length and clarity: Large automakers including Volkswagen have had problems with their car software. Have you experienced similar obstacles? I wonÂ’t hide the fact that we have had some problems with our software in the car as well. But weÂ’ve been good at correcting them fairly quickly.

Geely's new EV plant in China will build premium Polestar cars

BEIJING/SHANGHAI — An electric vehicle factory planned by China's Geely will produce cars under the premium Polestar marque, two people with direct knowledge of the matter told Reuters on Monday. Zhejiang Geely Holding Group plans to build a plant with annual manufacturing capacity of 30,000 premium EVs in the western city of Chongqing, run by a wholly owned, newly registered company, according to documents on its website. Geely and Polestar declined to comment. The plan comes as foreign automakers including BMW AG and Tesla expand EV production in the worldÂ’s biggest market, sourcing major EV components such as batteries locally and often even exporting a portion of the vehicles it builds. Hangzhou-based Geely is ChinaÂ’s most internationally known automaker. It owns Volvo Cars and Lotus, almost half of Proton and 9.7% of Daimler AG. Through wholly owned company Polestar, it builds low-volume Polestar 1 hybrid performance cars in the western city of Chengdu and Polestar 2 volume sedans in Taizhou in the east. It also plans to begin production of the Precept sedan, displayed at this yearÂ’s China auto show. Polestar aims to eventually offer bigger, more sporty vehicles at its showrooms, which currently span nine countries and whose number it plans to raise to 45 from 23 by year-end. Polestar Chief Executive Thomas Ingenlath told Reuters the firm is scouting markets in Asia-Pacific and the Middle East. Geely is also building a factory in China to make sport-utility vehicles under the Lotus marque, Reuters reported.  

Volvo-based Futuricum electric truck sets Guinness range record

There is a new Guinness World Record for the longest distance traveled by an electric truck on a single charge. Swiss-based firm Futuricum built a Volvo-based delivery truck that drove for 683 miles on a closed test track. Although the prototype used to set the record has reportedly been in regular service on Swiss roads since early 2021, the record was set on a 1.7-mile high-speed oval operated by Continental near Hanover, Germany. The truck set off with a full charge and coasted to a stop 392 laps later; two drivers split their schedule in 4.5-hour shifts. Reaching the 683-mile threshold took about 23 hours, so the truck traveled at an average speed of 31 mph. Futuricum calls this a realistic average value for the truck's intended use — it's certainly not designed for long hauls. Whether it was empty or loaded with cargo wasn't specified, and we've reached out to the company for more details. What we do know is that the drivetrain was not modified, meaning the 680-horsepower truck is equipped with a 680-kilowatt-hour lithium-ion battery pack. That's over six times bigger than the battery in a Porsche Taycan. Driving at a constant speed on a closed track is very different than delivering parcels in real-world conditions, which is what the Futuricum truck normally spends its days doing. In more normal use cases, the model (whose speed is electronically limited to about 55 mph) has a driving range of around 250 miles, according to the manufacturer. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.