2006 Volvo S60 2.5l Turbo R on 2040-cars

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Volvo readying stretched next-gen S80 in lieu of 7 Series rival?

The debate about what direction to take perennially struggling Volvo has been raging for years. Should the Swedish marque go upscale and try to chase other European luxury brands, or should it stick to its safety-minded knitting? Should it adopt flashy new styling and a more overt performance bent, or keep it Scandinavian clean and responsible? Chinese parent brand Geely apparently has designs on making Volvo a full-fledged BMW rival - particularly in its homeland - including pushing for a range-topping 7 Series competitor. However, Volvo execs have been repeatedly pushing back on the idea. In fact, it's understood that this philosophical crisis contributed mightily to the high-profile departure of Stefan Jacoby, the company's CEO until the middle of 2012 (Jacoby has since rebounded to head international operations for General Motors).
There doesn't seem like any middle path in this debate, but that apparently isn't going to stop Volvo from trying. According to a sprawling Reuters report, Volvo will placate Geely chairman Li Shufu with a stretched and lux'd up version of the next S80. Yet Li still isn't completely satisfied, and he's said to be pushing for "a plusher and bigger model he calls the S100" to rival cars like the Audi A8. For the moment, it is not clear if the larger S80-based model will be a global offering, or just another one of China's many home-market, long-wheelbase specials.
The question of future Volvo styling is up for debate as well. According to Reuters, "Insiders say Li is a big fan of the new styling that design chief Thomas Ingenlath has brought to Volvo" (The latest example, the Concept Coupe from this week's Frankfurt Motor Show, is shown above.) Yet there are those who worry whether the company's new styling strategy is showy enough to appeal to China's wealthy. Chairman Li would still like to see a range-topping sedan for "show-off people," but Volvo's management doesn't want to go down that road. Clearly, this won't be the last we hear about the company's existential boardroom battles.

2015 Volvo S60 T6 Drive-E [w/video]

The Swedes Bend Sixes And Fives Into Fours
With government agency pressures mounting, the auto industry's latest engine and powertrain trends invariably include the cobbling of heretofore eight-cylinder models into charged (either turbo- or super-) six-cylinder models, six-cylinders into charged four-cylinders and so on. And then there's the mating of these downsized engines to fuel-saving automatic transmissions with ratio counts previously reserved for bicycles and semi trucks. Volvo can at last follow suit with the best of Germany and Japan thanks in great part to an $11-billion multi-year investment by its Chinese owners, Geely.
After we survived the recent Frankfurt Motor Show marathon of news and reveals (chief among said bits being the stunning Volvo Concept Coupe), we were escorted by the Swedish automaker to the far less frenetic air of southern France to explore the most significant step yet in the company's new life. Volvo's entire movement of new tech is referred to as Drive-E, and it includes these all-new four-cylinder engines we just tested, a new modular architecture called Scalable Product Architecture (SPA) that will first be found under the next-generation XC90, along with a host of other onboard advancements. Think of it as a Scandinavia's version of Mazda Skyactiv, a total-systems approach to developing more efficient yet more sporting new models.

Junkyard Gem: 1983 Volvo 240 DL Sedan

The most iconic of all the Volvos — all the Swedish cars, for that matter — sold in the United States is and always will be the brick-shaped 200 series, which could be purchased new here from the 1975 model year all the way through 1993. Though it was an evolution of the earlier 140 series and looked nearly identical to its ancestor from any rear angle, the 240 (and, to a much lesser extent, 260) remains the most recognizable Volvo ever made. Because these cars were quite sturdy and inspired such devotion from their owners, plenty of them remain on the road to this dayÂ… and that means plenty of them wear out every year and end up taking that final tow-truck ride to the boneyard. Here's a bread-and-butter mid-1980s 244, with the sensible four-on-the-floor overdrive manual transmission and well-oxidized Richelieu Red paint, found in a self-service yard near Denver, Colorado. Prior to the 1980 model year, U.S.-market Volvo 200s were named according to a very logical system: the model name was a three-digit number, with the first digit indicating the car series, the second digit representing the number of engine cylinders, and the third digit showing the number of doors. Typically, the trim level would come after that. Just to confuse everyone, Volvo did away with everything but the trim levels when identifying these cars. Thus, this car would have been badged as a 244 DL during the 1975-1979 period, but for the first half of the 1980s it was called simply the Volvo DL. Of course, everyone who knows old Volvos today just calls this a 244, period. DL stood for Deluxe, so of course it was the cheapest trim level. The list price on this car started at $11,085, or about $31,090 in 2021 dollars. That was cheaper than a new BMW 320i ($13,290 or $37,275 now), but more expensive than more luxurious and powerful Japanese competitors such as the Datsun 810 Maxima by Nissan ($10,869 or $30,485 today) and Mazda 626 Luxury Sedan ($8,895 or $24,950 today). If you insisted on an automatic transmission in your '83 DL sedan, the price tag went up an additional 390 bucks, or about $1,094 now. This car has the base four-speed manual with the overdrive actuated by a switch on the shift knob. With 107 horsepower from this 2.3-liter straight-four engine, this car wasn't particularly quick. However, it weighed less than 3,000 pounds (despite its blocky appearance), so it got out of its own way well enough when equipped with a manual transmission.