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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

2021 Volvo XC90 Review | What's new, prices, fuel economy, pictures

The 2021 Volvo XC90 is the biggest vehicle in Volvo’s lineup, serving up three rows of Swedish luxury. ItÂ’s an attractive crossover thatÂ’s instantly recognizable as a Volvo, serving as the flagship that led the brandÂ’s revival a few years back. Volvo offers choices galore with the XC90, whether that be through trim levels or powertrain options. None of them are distinct performance models in the vein of the BMW X5 M or the Mercedes-AMG GLE 63, but the XC90Â’s appeal isnÂ’t held in 0-60 mph times and freakish handling. Instead, Volvo focuses on what it does best: Safety, efficiency and classic styling that makes us swoon. ItÂ’s spacious and cosseting when fully decked out. And while the price can rise quickly, Volvo has entry-level versions that are attainable and priced below the competition. Despite this generation starting to age, Volvo keeps it updated enough to conceal its graying areas. Those looking for something shiny and flashy should look elsewhere, because even if the snappy tech and diverse powertrain lineup are intriguing, the XC90 still flies under the radar. ItÂ’s the luxury crossover for a family that doesnÂ’t wish to boast about its bank account, but still wants a taste of the finer things in life. ThereÂ’s even a plug-in hybrid version for those wanting something thatÂ’s both quick and efficient. WhatÂ’s new for 2021? Volvo has added to the list of standard features for the new year. Now, you get adaptive LED headlights, wireless phone charging and front park assist as standard. Rear passengers gain two USB-C chargers, and the heated wipers are made available as part of the Climate Package. The T8 plug-in hybrid model is renamed as the XC90 Recharge, and it gets a new entry-level Inscription Express trim. The R-Design model gets a new glossy black grille design. VolvoÂ’s 112-mph speed limiter goes into effect across the lineup this year. Lastly, Volvo has done some color and interior trim shuffling, but nothing major. 2020 Volvo XC90 T8 Inscription View 31 Photos What are the XC90 interior and in-car technology like? No matter the trim level, the 2021 Volvo XC90Â’s cabin is a lesson in minimalism. The vibe is different from any of the German or Japanese luxury machines. Where BMW and Mercedes dashes are festooned with design flourishes and obvious luxury, the XC90 is laid back and staid. Muted wood inlays grace the dash of luxury models, whereas metal inlays are used on sportier builds.

Volvo agrees to transfer tech to new parent Geely

Following the acquisition of Volvo by China's Zhejiang Geely Holding Group in 2010, we definitely saw this news coming. The two companies have signed an agreement that will give Chinese automaker Geely access to key technologies developed by Volvo, and in turn, the deal could help the Swedish automaker lower its production costs.
As a part of the "technological cooperation agreements" signed by both companies, Automotive News China reports that Geely will be able to tap Volvo for three much-needed technologies, including the use of a midsize platform, Volvo's proven safety innovations and interior air quality systems. The latter two technologies are important to improve the crashworthiness of Geely's cars, along with helping isolate vehicle occupants from China's often severe air pollution. The report says that Volvo tech will likely be used on a premium car brand that Geely is expected to create.
Volvo, on the other hand, is to benefit from the "local market exploration experience and cost control experience" of Zhejiang Geely Holding Group, which is technical way of saying that Volvo will be able reduce its costs by tapping into Geely's established supply chain.