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Volvo won't go after S-Class, 7 Series market

Volvo vice president of powertrain engineering, Derek Crabb, recently said that the Swedish automaker is developing smaller and smarter powertrain options that will "turn V8s into dinosaurs" - a statement that could have been our first indication that Volvo is no longer looking to create a luxury flagship sedan to take on German land yachts like the Mercedes-Benz S-Class, Audi A8 and BMW 7 Series. Now Automotive News seems to be backing this up after speaking with CEO Hakan Samuelsson, who said that a big sedan wouldn't fit the brand's green image and, more importantly, might not even be a car that its customers would even consider.
Rather than trying to compete in a small, established market against rear-drive, 12-cylinder sedans, Volvo is looking at the emerging, higher-volume premium small car segment to take on its German rivals with the all-new Volvo V40 (shown above). Not wanting to abandon the big-vehicle segment altogether, a next-generation XC90 is due out within the next couple years (and was spotted in some recent spy shots), and it will ride on the new Scalable Platform Architecture (SPA), which will be shared with the new S80 according to the AN article.

Volvo EX30 city car to launch next year as entry model

At the end of the presentation for the battery-electric 2023 Volvo EX90, automaker CEO Jim Rowan gave everyone a tease of a smaller model to debut next year. Sitting in the dark next to an equally dark EX90, the new model looked like a Mini Me version of the EX90 down to the chunky stance and taillight signature. There were rumblings among media that this was the new EX30. In an interview with Automotive News Europe, Rowan confirmed suspicions by calling the new small car by that name. The EX30 will take up the entry slot in the Volvo lineup, offered as part of the Care by Volvo subscription service to keep the price down for its Gen Z target market of first-time car buyers. Dimensions are unknown, but the EX30 sits on the same Sustainable Experience Architecture (SEA) as the new Smart #1. The Smart is 168.1 inches long, 72 inches wide, and 64.4 inches wide. Our XC40 Recharge and C40 Recharge, both sitting on Volvo's Compact Modular Architecture (CMA), are 174.8 inches long, 75.2 inches wide, and 65 inches high. Dimensions roundabout those of the Smart seem like a good starting point for the EX30's size. Staying there for a moment, the Smart packs a 66-kWh battery, one motor making 268 horsepower, and can go up to 273 miles on a charge on the WLTP cycle. Rowan said Volvo will offer a choice of batteries in the EX30 "so a customer can choose the range that best fits their lifestyle and their budget." Remember, the Honda-e sells in markets like Europe with 35-kWh battery good for a range good for about 135 miles on a charge. The CEO said these Gen Z buyers "still want top safety equipment, a fantastic ride and high quality." A lower price for a battery with a local range keeps that demographic in the loop, which also helps Volvo reach its goal of selling 1.2 million vehicles globally by 2025. That year is also important from Rowan's perspective because that's when he believes ICE vehicles and EVs will reach price parity. At the moment, the ICE XC40 starting price is $17,200 less than the XC40 Recharge. Barring further global upheavals, Rowan said, "I still think we are very much on track for price parity, because prices will come down pretty quickly when supply starts to meet demand again. In addition, we are starting to see some really interesting things when it comes to anode and cathode materials and battery chemistries such as the use of LFP (lithium iron phosphate) in certain cases.

Volvo adds 48V hybrid system to a bunch of 2022 models

In 2019, Volvo announced an updated powertrain fitted with a 48-volt mild hybrid system. The integrated starter-generator and regenerative brake-by-wire refilling a small battery could increase fuel economy by up to 15% in real-world driving. There are three layouts, dubbed B4, B5, and B6 that the Swedish automaker's already been rolling out globally. Next year two of them, the B5 and B6, come to the U.S. for the first time under the 2022 Volvo S60, S90, V90 XC, and XC60. The EPA's fuel economy site shows all of those models making small fuel economy gains, too. The B4 and B5 powertrains contain both gas and diesel mild-hybrids, the B6 is gas-only. All of the gas options (Volvo doesn't offer diesels here) will start with a 2.0-liter four-cylinder, the B5 adding a turbocharger, the B6 adding a turbocharger and a supercharger.  Per the EPA, the front-wheel drive 2021 Volvo S60 returns 23 miles per gallon in the city, 34 on the highway, and 27 combined. The new 2022 Volvo S60 B5 betters that with 26 city, 35 highway, and 30 combined. The 2022 S60 B5 AWD bests the 2021 model with the both versions of the non-hybrid 2.0-liter engine by one to three miles per gallon in nearly every category. The only model that does better, for obvious reasons, is the 2021 S60 AWD PHEV, which has been renamed S60 T8 AWD Recharge. The 2022 Volvo XC60 comes in AWD B5 spec with the turbocharged 2.0-liter, and AWD B6 spec with the turbo- and supercharged 2.0-liter. Gains are smaller here, the EPA showing a one-mpg increase in the city when comparing the 2021 XC60 to the 2022 B5 model. With the B6 powertrain, the 2022 XC60 improves by one mpg in the city and combined compared to the 2021 model. The EPA site doesn't show a front-drive XC60 for next year, and the XC60 AWD PHEV is already referred to as the XC60 T8 AWD Recharge. It's possible horsepower ratings will change slightly for the mild-hybrid rigs next year, but not enough to change the driving experience. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.