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Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

Volvo recalls handful of vehicles for risk of false alarm

Volvo’s latest tech updates have made its vehicles easier to live with and safer, but as with any significant change, there are bumps in the road. The automaker recently recalled a handful of 2023 model-year vehicles for an issue that could cause false warning lights in the gauge cluster. The recall covers the Volvo S60, V60, XC60, XC90, and C40, with build dates that range from late 2022 to March 2023, depending on the model. An issue with the Telematics Connectivity Antenna Module (TCAM) could falsely trigger an error related to communications between the infotainment head unit. The driver receives an “e-call service required” message in the gauge cluster, but the system will continue to operate normally with the error. Though thereÂ’s no real problem or immediate danger when this happens, the false message can obscure a legitimate problem. The e-call feature is part of VolvoÂ’s onboard safety equipment that communicates information after a crash or other incident, so itÂ’s important to know when itÂ’s functioning correctly. There has been only one report of this problem in the U.S., and the recall only involves 329 vehicles. Thankfully for the affected owners, the fix is a simple software update to change the TCAMÂ’s logic. The update is ready to go, and dealers have been notified. The NHTSA said owners would be notified by mail in mid-May, but if your Volvo is acting up, itÂ’s a good idea to call the dealer when you notice. This is the third recall for several 2023 Volvos since last October. All three have involved software issues. The first involves a loss of drive power due to an error in the software that prevented the combustion engine from starting when the vehiclesÂ’ plug-in hybrid batteries were depleted. The second happened in January and related to diagnostic errors in the braking control module that could cause the electronic stability control, antilock brakes, and traction control to malfunction. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Recalls Volvo Ownership Safety

Volvo and Ericsson to take Spotify on the road

Volvo is working to bring Spotify to its vehicles. Ericsson has announced it will provide its Connected Vehicle Cloud service to Volvo for future products, and Spotify streaming music is part of that service. Like Toyota Entune and other infotainment services, the Connected Vehicle Cloud will use the driver's smartphone as a modem to stream music and serve as a base for other applications, all of which will be controllable through the vehicle interface. Expect to see the service launch in 2014, though Ericsson stresses later generations will feature an embedded modem with its own SIM card that will piggyback off of the owner's phone data plan.
But that system won't show up in production vehicles until at least 2016. In the interim, Ericsson says it will continue to work with government agencies on its car-to-car communication efforts. That program could eventually help pave the way toward autonomous road trains capable of helping vehicles travel safely together while also reducing traffic congestion. Wired has a full break down of the Connected Vehicle Cloud strategy. You can read it here.