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Volvo won't go after S-Class, 7 Series market

Volvo vice president of powertrain engineering, Derek Crabb, recently said that the Swedish automaker is developing smaller and smarter powertrain options that will "turn V8s into dinosaurs" - a statement that could have been our first indication that Volvo is no longer looking to create a luxury flagship sedan to take on German land yachts like the Mercedes-Benz S-Class, Audi A8 and BMW 7 Series. Now Automotive News seems to be backing this up after speaking with CEO Hakan Samuelsson, who said that a big sedan wouldn't fit the brand's green image and, more importantly, might not even be a car that its customers would even consider.
Rather than trying to compete in a small, established market against rear-drive, 12-cylinder sedans, Volvo is looking at the emerging, higher-volume premium small car segment to take on its German rivals with the all-new Volvo V40 (shown above). Not wanting to abandon the big-vehicle segment altogether, a next-generation XC90 is due out within the next couple years (and was spotted in some recent spy shots), and it will ride on the new Scalable Platform Architecture (SPA), which will be shared with the new S80 according to the AN article.

Volvo racks up the most IIHS Top Safety Pick+ awards of any 2022 carmaker

It should not come as any surprise, but Volvo has won the most IIHS Top Safety Pick+ awards of any automaker in 2022. Top Safety Pick+ is the Insurance Institute of Highway Safety's top prize. Volvo has accumulated 13 of the awards, spanning its entire lineup. IIHS and Volvo separates models between gasoline and electrified versions of the same car, even though the tests may have been conducted only on one variant. For example, the XC60 Recharge earns an TSP+ even though tests were conducted using gasoline-powered XC60 T5 and T6 models. Similarly, a C40 Recharge gets the award even though the actual test was conducted on a similar XC40 Recharge. Also, as with Mazda's lineup TSP+ rankings from earlier this year, some are carried over to 2022 model year cars from tests on previous model year cars. This is only when the model has not changed significantly. For example, the XC60's 2022 ranking was based on a 2018 model year's crash test. The IIHS conducts six tests on each car — a moderate overlap front crash, two small overlap front crashes for both driver and passenger, a side impact crash, a roof strength crush evaluation, and a head restraint test using just the car seat. The results are ranked out of four levels, with a green "Good" marker indicating the top tier. Beyond the crashes, Volvo earned top marks for standard safety features such as forward collision warning, automatic emergency braking, and pedestrian and cyclist detection. It should be noted that most Volvo models earned an "Acceptable" rating for ease of use of the LATCH safety seats. This is the second best rating, but does not affect crash worthiness, and won't matter if you don't use child seats. XC40 models received a "Poor" rating for its safety belt reminders, which IIHS deemed not loud or long enough. Some models like the S90 and XC60 received "Acceptable" ratings on headlights, with IIHS wishing the beams were brighter on turns. Despite these minor quibbles, the overall ratings are still very impressive. It should be noted that even the V60 and V90 wagons, which are (achingly beautiful but tragically) discontinued in America, also got TSP+ ratings though were not included in the 13-model 2022 count. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Volvo XC90 Earns IIHS Top Safety Pick+ Crash Test Rating

How Volvo is going greener, according to sustainability chief Henrik Green

STOCKHOLM — This week, Volvo unveiled its new flagship electric vehicle, the EX90 three-row SUV. ItÂ’s not just a look at a product weÂ’ll see come to market in 2024, but a glimpse at the approach Volvo is taking to become more sustainable as it aims to go all-electric by 2030 and carbon-neutral by 2040. After the unveiling of the EX90, we had the opportunity to speak with Henrik Green, VolvoÂ’s advanced technology and sustainability officer, as part of a roundtable discussion about the brandÂ’s climate strategy moving forward. Part of the strategy is accountability and transparency. In an industry where sensitive materials like cobalt and lithium can be environmentally, socially and geopolitically problematic, traceability is paramount. Volvo will use blockchain technology — the same sort of secure ledger tech that makes cryptocurrency possible — to trace cobalt, lithium and nickel from their very origins in the earth all the way to the EX90s that roll off the factory floor. Green said he expects that traceability to expand to more materials, but those three are what Volvo can commit to today. Green also predicts a time when “you as a consumer should be able to see, ‘Here, in my app, this is the car I bought, this is where my nickel came from thatÂ’s in my car.’” While step one is improving transparency, “the next step is — this is much more long-term — how can we affect the industry to source from the most sustainable sources as possible?” And that leads us to recycling. A circular economy is the goal, where raw materials are used minimally, replaced by materials sourced from old cars, batteries, electronics and the like. But that depends on the first generations of electric cars fulfilling their lifecycles before they can be recycled. And obviously the better the longevity of products like batteries, the longer this will take. “Unfortunately, it has this built-in time lag of putting batteries out there that live until they need to be replaced, and then we will get the material back.” Partners are beginning to scout for those recyclable materials from sources like non-automotive electronics, “but the massive volume of car batteries will not be accessible until these cars have been on the road 10, 15 or more years.” But recyclability is one of the main factors Volvo looks for when partnering with companies like Northvolt, with whom Volvo is building a factory and R&D center in Gothenburg, Sweden.