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Volvo vows to charge subscriptions only for major updates

Volvo Cars Chief Operating Officer Bjorn Annwall   BMW veered into a public-relations mess this year when it started charging car owners monthly subscription fees to warm their behinds. Volvo Car won’t be making similar moves. “If you are to charge for software updates, it must be a step change in consumer benefit,” VolvoÂ’s Chief Operating Officer Bjorn Annwall said in an interview this month. “We will not ask people who have bought a car for 1 million kronor ($96,500) to pay another 10 kronor to get extra heat in the seat.” While BMW will no doubt have other manufacturers follow in its footsteps — Mercedes-Benz recently started asking buyers of its EQ electric vehicles to fork over $1,200 a year to unlock quicker acceleration, for example — the auto world has started to second-guess just how much money there is to be made from the rise of software within their hardware-intensive business. In a 91-page deep dive into the topic last month, analysts at UBS pegged the total addressable market at $700 billion by 2030. ThatÂ’s no pittance, but pales in comparison to the $2 trillion opportunity they anticipated previously. Annwall sees Volvo generating little additional revenue from software until mid-decade. Only if major upgrades become available — a self-driving mode, for example — would Volvo charge extra. “You donÂ’t have to hold the steering wheel — now thatÂ’s a step change in user benefit.” Annwall was speaking at the opening of VolvoÂ’s new tech hub in Stockholm, where the manufacturer builds software for selling and marketing cars online. The company, which last month unveiled a battery-powered sport utility vehicle to succeed its gasoline-era flagship, intends to cease making combustion cars by the end of the decade. ItÂ’s going to be an uphill push: EVs made up just under a fifth of the companyÂ’s shipments last month. Bloomberg spoke with Annwall about VolvoÂ’s tech efforts, the software issues that have plagued some of its competitors and the ongoing supply-chain issues holding back the industry. Here are highlights from the conversation, which have been edited for length and clarity: Large automakers including Volkswagen have had problems with their car software. Have you experienced similar obstacles? I wonÂ’t hide the fact that we have had some problems with our software in the car as well. But weÂ’ve been good at correcting them fairly quickly.

Volvo confirms return of the wagon with V60 headed to US

Turns out that promised new production Volvo model for the United States is indeed the V60 wagon, as we had previously predicted. And it's not terribly surprising, as Volvo has a long and storied history of wagon sales in the US, from the old, loveable 240 to the more recent high-performance V70R. And yet the automaker hasn't had a proper non-XC, non-crossover-style wagon in the US since it pulled the V70 away at the end of the 2010 model year.
"The new Volvo V60 is for people who want the handling of a dynamic sports sedan but need the versatility of a wagon," says Volvo, highlighting the reason many of us on the Autoblog team harbor such fondness for wagons in general.
Volvo is currently showing off the R-Design package for its entire model line, including the V60, at the New York Auto Show. We don't know for sure if the V60 will launch with the R-Design package or if it will come at a later date, and we also see no mention of a Polestar edition, though we're hopeful.

Volvo at CES announces Ride Pilot autonomy coming to California, deeper Google integration

Volvo just made a number of technology announcements at this year’s CES. We learned more about the companyÂ’s efforts toward autonomy, and in the near term, VolvoÂ’s infotainment system is getting some noteworthy updates. WeÂ’ll start with autonomy, and the system that Volvo is calling “Ride Pilot.” Volvo says itÂ’s working with the autonomous driving software company Zenseact and Luminar to bring more autonomy to its future vehicles. Today, it announced that the “Ride Pilot” system that will ultimately arise from this collaboration will first be offered to customers in California before rolling it out in other regions. Volvo is limiting initial use to California, because it says "the climate, traffic conditions and regulatory framework provide a favorable environment for the introduction of autonomous driving." The system will take full control of the car when it's on. That means the driver can do what they want, not limited to reading, writing or working, Volvo says. "The name ‘Ride PilotÂ’ implies what the driver can expect: when the car is driving on its own, Volvo Cars takes responsibility for the driving, offering the driver comfort and peace of mind," Volvo explains. ItÂ’ll be available as an add-on subscription service to a fully electric SUV that will be revealed later this year. How much it will cost per month or per year is still a mystery, but you wonÂ’t be able to factor it in with the standard purchase price of the vehicle. Said EV will be equipped with five radars, eight cameras and sixteen ultrasonic sensors. Testing for the above autonomy system is set to take place in California by the middle of this year, and itÂ’s already ongoing in Sweden and across Europe. Only once Volvo says it's verified for use on highways will this feature be available to subscribe to. Volvo does not provide a year estimate on the initial rollout. Google and Android Automotive update Volvo cars with the Google-based Android Automotive infotainment system will soon be integrated with the Google Home ecosystem and Google Assistant-enabled devices. This should give you greater ability to control your car with any Google Assistant device in your home. You could theoretically set charging scheduling (for an EV or PHEV), lock your doors or start the car via voice command — for more sensitive commands like unlocking the car, Volvo says it will require a two-factor authentication.