*** 2008 **** Volvo C30 T5 Hatchback 2.5l **** Heated Seats **** No Reserve **** on 2040-cars

Auto blog

Volvo changes 'Iron Mark' logo to fit with the times

Volvo's first car debuted in 1927, bearing the Swedish automaker's now-famous "Iron Mark" logo of a circle with an arrow pointing to the upper right. For 73 of the 94 years since that Volvo OV 4 open carriage, the company's been represented graphically by four versions of a two-dimensional-looking logo, either a colorful oval that looks like a sandwich shop sign, or the Iron Mark logo, or just script. From 2000 to 2020, that Volvo cars trademark has changed four more times (plus once for Volvo trucks), Volvo creating three versions of a 3D-looking Iron Mark with a blue bar across the middle containing the script, and in 2020, changing the font of the script. Now that's it's 2021, it's apparently time for another overhaul. Visitors to Volvo's Facebook page realized Volvo changed its profile picture to a new and very flat version of its Iron Mark. This isn't the revolution everyone's making it out to be. When Volvo debuted its last new Iron Mark in 2015, one of the Swedish ad agencies that created it wrote, "The logo has been simplified in its purest form and conveys the brand’s vision: to be the world's most progressive and desirable premium car brand." Thing is, the agencies created two versions of the logo — one in silver with three-dimensional shading that retained the blue crossbar drawn up in 2000, and another in black and white, a solid black circle and attached arrow with a black crossbar bearing white "Volvo" script. The automaker's been using the silver, shaded version everywhere the public would see it. Seems Volvo wanted something even more "simplified in its purest form," though, so it could have simply requested a tweak to the B&W version it's been sitting on for six years.   The question, "Do you like it," probably doesn't matter, because it won't stop anyone from buying the product. Besides, the Volkswagen logo went flat in 2019, Nissan went flat in 2020 and so did BMW, except that its flat roundel is for everything but its cars, and Kia went flat this year — along with Warner Brothers, Pringles UK, and Burger King, that last company seemingly trying to win an award for being plain. Simplicity in two dimensions is the thing now. A Volvo Australia rep told Drive the rollout "will be gradual. [This week] we start by rolling out the updated identity on our main website, main social media platforms and in the new Volvo Cars mobile app.

Volvo won't entirely give up on sedans and station wagons

Volvo, like an overwhelming majority of its peers and rivals, sells more SUVs and crossovers than sedans and station wagons. It confirmed plans to pivot away from low-riding models in 2021, but it stressed that it's not ready to throw in the towel in either segment quite yet. "Yes, the [V and S lines] will be replaced with something even more attractive to customers," affirmed company boss Hakan Samuelsson in an interview with British magazine Autocar. His comments come as a relief for Volvo wagon fans around the world, given that in 2021 he had said that the company needs "to move [on] from wagons and sedans." There's a catch, though: Future V and S models will look quite different than today's. Samuelsson (who will step down from his position in March 2022) acknowledged that Volvo needs lower-riding cars but noted that their design will evolve and become "maybe a little less square." It's not just about style, either. "Cars will be less boxy in the future, when we need to have lower air resistance. You could call it coupe-ish. We talk a lot about range in electric cars, but I think we will start looking at energy efficiency, and of course air resistance will be very central to that," he said. It helps that sleeker designs help keep buyers interested in sedans. Volvo's S90 and V90 were introduced and 2015 and 2016, respectively, so they're expected to be replaced in the not-too-distant future. One point that's still up in the air is what they'll be called. The Swedish company is preparing to ditch its alphanumerical naming system in order to give its cars an actual name, so both nameplates will die with the current-generation models. We'll have a better idea of what the future has in store when the XC90's replacement arrives later in 2022 with a new name, a new architecture, and a large serving of new technology. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Volvo Cars' May sales rise 13%, boosted by electric vehicles

STOCKHOLM — Volvo Cars' sales rose to 68,034 cars in May, up 13% from a year earlier, buoyed by a 27% jump in Europe and a strong performance by its fully electric EX30, the group said on Wednesday. Sales of fully electric and plug-in hybrid models rose 37% to account for 48% of group sales globally, Sweden-based Volvo Cars, which is majority-owned by China's Geely Holding, said in a statement. "This month's sales figures are another measure of our progress towards our sales target of at least 15% growth for 2024," it said. However, sales in the United States and China fell by 5% and 1%, respectively. Shares in the company were up 1.9% by 0755 GMT. Volvo Cars aims to have electric vehicles account for half of its sales by volume by mid-decade and hopes to sell only EVs by 2030.   Featured Gallery Volvo EX30 View 22 Photos Earnings/Financials Green Volvo Electric