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Trade war tactics: How Volvo will land a cheap Chinese EV on U.S. shores

A made-in-China electric vehicle will hit U.S. dealers this summer offering power and efficiency similar to the Tesla Model Y, the world's best-selling EV, but for about $8,000 less. The EX30 from Volvo Cars, the Swedish luxury brand owned by China's Geely, foreshadows the fierce competitive threat U.S. automakers could face from Chinese EV manufacturers that have surged far ahead of global rivals, especially on affordability. The $35,000 window sticker of Volvo's compact SUV hits a sweet spot in the U.S. market, where most buyers cannot afford most EVs. The competitive price reflects an unusual combination of Geely's China-specific cost advantages and Volvo's ability to skirt U.S. tariffs on Chinese cars because it also has U.S. manufacturing operations, according to interviews with four sources familiar with Volvo and Geely strategy and several U.S. trade policy experts. Chinese EV makers can undercut global competitors largely because of the nation's domination of battery minerals mining and refining, as well as its long-standing commitment to EV development, including heavy government subsidies. In addition, Geely has slashed manufacturing costs by merging supply chains and sharing platforms and parts with Volvo and other Geely brands, according to two senior Geely managers, who spoke on condition of anonymity because they are not authorized to speak publicly. Despite its aggressive price, Volvo is targeting hefty profit margins on the EX30 of between 15% and 20% globally, said a third Geely source. China's EV dominance will be on display this week at the nation's premier auto show in Beijing. In the China market, the world's largest, dozens of domestic EV brands are fighting it out in a price war while foreign automakers have steadily lost market share. The intense competition has driven China's biggest EV makers, led by BYD, to accelerate exporting of EVs that can capture higher prices and profits in less competitive overseas markets. The EX30 will be among only a handful of China-made cars sold in the United States, none of them from Chinese brands. Vehicles from China currently face a 27.5% tariff and increasingly strident calls for higher trade barriers from U.S. automakers and their political allies. But Volvo is eligible for tariff refunds under a law that awards them to firms with U.S. manufacturing operations — such as VolvoÂ’s South Carolina plant — that also export similar products, according to U.S.

Junkyard Gem: 1998 Volvo S90

Volvo began selling squared-off, rear-drive-equipped sedans and wagons here starting with the 140 in the 1968 model year, and continued selling those safe and sensible bricks all the way through 1998. The very last Swedish Brick models sold new in the United States were the 960 sedans and wagons, badged respectively as the S90 and V90 during the last couple of years here. We've seen one of those V90s in this series, and now it's time for its corresponding sibling. I found this very clean '98 S90 in a Silicon Valley yard last December. It hurts to see a well-cared-for European luxury sedan get this close to 200,000 miles and not quite make it.  The only body damage I could find appeared to have been inflicted after this car entered the used-parts ecosystem. There's not the slightest hint of rust, of course; this car shows every sign of having spent its entire life in California. The interior is just beautiful, too. This is almost certainly a one- or two-owner car that got every maintenance item done on the dot and spent its downtime parked out of the sun in a garage. Dig this top-shelf AM/FM/cassette/CD player with remote disc changer, a $485 option in the 1998 S90 (about $850 in 2022 dollars). The MSRP on the car itself started at $34,300 (around $60,200 now). So, why is this car in the junkyard? My guess is that some major component (e.g., engine, transmission, differential) failed and a quick comparison between real-world resale value and cost of repair resulted in a call to Pick Your Part. High-end European machinery isn't cheap to fix, and 25-year-old Volvos aren't worth much. While a small but significant fraction of American buyers of the 140, 240 and 740 preferred cars with three pedals, that fraction had shrunk to insignificance by the late 1990s. A four-speed automatic was the only transmission available in the final-year S90 and V90 here (Europeans could get a manual version). Interestingly, Volvo stuck with the old three-digit numbering system (first digit indicates series, second digit indicates number of engine cylinders, third digit indicates number of doors) for internal company use, decades after ditching it on customer-facing surfaces. This car was a 964 in Goteborg. Volvo brought back the S90 name for the 2017 model year, and you can buy a new one right now, but it's neither rear-wheel-drive nor brick-shaped.

New Volvo ad remembers the joy of rear-facing jump seats

With the rise in popularity of first the minivan and later the crossover as the default family vehicle, there have been about 20 years of children who have missed out on the joy of rear-facing jump seats in station wagons. It means kids today don't know the pleasure to be found in making faces or lewd gestures at other drivers while their parents can't see. Plus, they don't know the slightly nauseous feeling of watching the world pass by in reverse. However, a group of filmmakers look back with nostalgia at this increasingly uncommon automotive feature in a new ad for the 2015 Volvo V60.
As part of its sponsorship of the National Film Festival for Talented Youth, Volvo commissions a team each year to create an advertisement to be shown during the festival. This year's shows how the company's buyers have gone from riding in the back to driving the brand's cars. Scroll down to check out the charming ad, along with some wistful looks at classic Volvo wagons, before the jump seat is forgotten.