Awd 2.5l L5 Xenon's Navigation 3rd Seat 7 Passenger No Reserve on 2040-cars

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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Volvo and Polestar Range Assistant app promises more range for EVs

Volvo and Polestar just released a new app for their EVs that promises to help optimize driving range. It’s called “Range Assistant,” and itÂ’s coming as an over-the-air update to the Volvo XC40 Recharge and Polestar 2. The Volvo C40 Recharge will have it built into the car from the factory. ItÂ’s exclusive to EVs and Volvo/Polestar products running the Android Automotive infotainment system. Volvo says the app has a range-optimizer functionality that automatically adjusts the climate control to improve range. ItÂ’ll also coach drivers with driving style and speed recommendations to increase range on longer trips. The app also comes with passive forms of range improvements. Volvo claims itÂ’ll help better manage battery and regeneration performance. Plus, it has a “smarter timer to precondition the batteries.” For example, when you input a charging destination into Google Maps, the car will automatically precondition the batteries to be ready for maximum charging speed by the time you arrive. ThereÂ’s more data for the driver to scan, too, as Volvo provides greater detail on the available range and real-time energy consumption. Volvo doesnÂ’t put a number or percentage on the range increase that drivers may experience with this new app, but does claim that range will go up because of it. In addition to the new app, Volvo says this latest OTA update includes “further improvements on the safety systems, new information about cold climate impact on battery range and various bug fixes.”  The app is scheduled to be rolled out to the applicable vehicles by the end of October. Its functionality will come baked into the complimentary four-year Volvo Care Package that all Volvo EVs automatically get. Of course, after those four years, youÂ’ll be on the hook for the data connection cost and package fee. Note that the Range Assistant appears to be tied up into this package, and while it wonÂ’t incur a separate fee, youÂ’ll need it and the data connection to take advantage of it after so many years. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Polestar says goodbye to Volvo C30 in video tribute

The Volvo C30 was put to its eternal bed a few months ago, but the tuners at Polestar have a little more eulogizing to do. The Swedish house of speed that has raced and reworked the little hatch since its introduction in 2006 wants the world to know what they've been through together, so it has encapsulated seven years of around-the-world action into three minutes and 28 seconds of track footage and champagne.
We're still waiting on word of a replacement for the funny little hatch, and while we lament what could have been, the video below proves that the C30 provided plenty of thrills for those outside of the US. And as you can read in our recent review of the Polestar-enhanced road-going C30, it provided a decent amount of fun for those of us in the States, as well.