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Volvo PV444 turns 70

Volvo has made all manner of vehicles over the course of its long history, including coupes, convertibles, hatchbacks, sedans, wagons and SUVs. But the vehicle that started it all was the PV444.
Or rather, we should say, the PV444 is what re-started it all. Because while it wasn't Volvo's first model, it was the first one it produced after the war. Monday, September 1, will mark 70 years since the PV444 first debuted at the Royal Tennis Hall in Stockholm pictured above, where the company received 148,437 visitors.
That presentation there took place shortly before the end of World War II when the vehicle wasn't even finished yet. A team of 40 engineers and designers were still fine-tuning the final version, but were eager to show the public what it would start building after the last bullet was fired and peace would return to Europe.

Volvo EX30 electric crossover coming to lure younger buyers

Volvo's long-rumored entry-level electric crossover is taking shape. Positioned below the XC40 and likely called EX30, the city-friendly model will make its debut this summer, and it should play a significant role in bringing younger buyers into the firm's showrooms. While specific details remain under wraps, Volvo boss Jim Rowan pledged that the EX30 will be "very safe" and offer a "decent range" as well as a "good size." Downsizing in terms of price and size will help the Swedish company reach a wider audience. "The age demographic that we have at Volvo is a lot older than we would like; we'd like to get some more younger people into the brand," the CEO told CarSales. Letting customers buy the EX30 online will help lure younger drivers, according to Volvo's research. However, it's not forgetting about older motorists: It expects that older drivers who want a smaller car and don't regularly drive long distances will be interested in the EX30 as well. As we previously reported, the EX30 will share its Sustainable Experience Architecture (SEA) platform with the Smart #1. The connection isn't as random as it might seem: China-based Geely owns Volvo and runs Smart via a joint-venture with Mercedes-Benz. Rear-wheel drive will come standard, and buyers will have several battery sizes to choose from, though it sounds like none will be massive. Rowan expects that driving range will become less of a concern for electric-car drivers as the charging infrastructure improves in the coming years. The Volvo EX30 is scheduled to make its debut in June 2023 and go on sale shortly after. Production will take place in China, and there's no word yet on whether we'll see the EV in the United States. As it stands, the next new Volvo to reach showrooms is the range-topping EX90. Rumors suggest that an electric minivan is around the corner as well, but Volvo hasn't commented on the report or confirmed the model. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Volvo won't go after S-Class, 7 Series market

Volvo vice president of powertrain engineering, Derek Crabb, recently said that the Swedish automaker is developing smaller and smarter powertrain options that will "turn V8s into dinosaurs" - a statement that could have been our first indication that Volvo is no longer looking to create a luxury flagship sedan to take on German land yachts like the Mercedes-Benz S-Class, Audi A8 and BMW 7 Series. Now Automotive News seems to be backing this up after speaking with CEO Hakan Samuelsson, who said that a big sedan wouldn't fit the brand's green image and, more importantly, might not even be a car that its customers would even consider.
Rather than trying to compete in a small, established market against rear-drive, 12-cylinder sedans, Volvo is looking at the emerging, higher-volume premium small car segment to take on its German rivals with the all-new Volvo V40 (shown above). Not wanting to abandon the big-vehicle segment altogether, a next-generation XC90 is due out within the next couple years (and was spotted in some recent spy shots), and it will ride on the new Scalable Platform Architecture (SPA), which will be shared with the new S80 according to the AN article.