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AB Volvo lands a big order for electric commercial trucks

STOCKHOLM — Volvo Trucks has received an order for 100 electric trucks from shipping firm DFDS, its biggest commercial electric truck order to date, the Swedish truck maker said on Wednesday. Volvo Trucks, AB Volvo's main truck brand, said the order was one of the largest ever for heavy electric trucks worldwide, adding that deliveries would start in the fourth quarter of 2022. The FM Electric trucks, which have a range of up to 300 kilometers (186 miles), will be used for both short and long transport in Europe. Volvo, which started serial production of electric trucks in 2019, is targeting for half of its global truck deliveries to be electric in 2030. "We are pleased to see that growing interest among our customers is starting to be reflected in firm orders," Volvo Trucks President Roger Alm said in a statement. A 'green' shift in the transport sector, which generates roughly a quarter of global carbon dioxide emissions, is widely seen as important to help align with global climate goals.   Green Volvo Truck Commercial Vehicles Electric

Volvo releases extensive model updates for 2014

The 2014 model year is going to see big changes for the Volvo lineup. The biggest news is that the "60 cluster" models (the S60, V60 and XC60) are receiving some substantial updates despite not being all that old, and Volvo is also refreshing the S80, V70 and XC70 models. Of course, the 2014 model year also marks the departure of the C30 and C70 from its lineup, and we still have at least a year to wait until we see the redesigned XC90.
Except for the XC90, all of the 2014 Volvos will be getting noticeable design updates. The S60, V60 and XC60 get more in-depth changes, including a full front facelift. All will use an evolution of the "naughty" design that debuted on the S60. The rear of all three cars get some changes, too, most notably consisting of the reshaped rear fascia with the integrated exhaust outlets. S80, V70 and XC70 will get more minor changes - mostly to bring them in line with the fresher models. The XC70 keeps is rugged plastic cladding, but it gets some stylish wheels with what look like arrowhead accents.
Inside, all of these updated models will new in-car technology such as the Sensus Connected Touch infotainment system and the adaptive digital display with a TFT (thin film transistor) screen. This reconfigurable screen allows the driver to choose between three different themes - Elegance, Eco and Performance - which changes the color and layout of the background. Other new features include heated windshields, Active High Beam Control for the headlights, paddle shifters for a little added driver involvement and IntelliSafe active safety systems (City Safety, Pedestrian Detection and Road Sign Information) The S80, V70 and XC70 will also add heated steering wheels to their respective options sheets, too.

Volvo changes 'Iron Mark' logo to fit with the times

Volvo's first car debuted in 1927, bearing the Swedish automaker's now-famous "Iron Mark" logo of a circle with an arrow pointing to the upper right. For 73 of the 94 years since that Volvo OV 4 open carriage, the company's been represented graphically by four versions of a two-dimensional-looking logo, either a colorful oval that looks like a sandwich shop sign, or the Iron Mark logo, or just script. From 2000 to 2020, that Volvo cars trademark has changed four more times (plus once for Volvo trucks), Volvo creating three versions of a 3D-looking Iron Mark with a blue bar across the middle containing the script, and in 2020, changing the font of the script. Now that's it's 2021, it's apparently time for another overhaul. Visitors to Volvo's Facebook page realized Volvo changed its profile picture to a new and very flat version of its Iron Mark. This isn't the revolution everyone's making it out to be. When Volvo debuted its last new Iron Mark in 2015, one of the Swedish ad agencies that created it wrote, "The logo has been simplified in its purest form and conveys the brand’s vision: to be the world's most progressive and desirable premium car brand." Thing is, the agencies created two versions of the logo — one in silver with three-dimensional shading that retained the blue crossbar drawn up in 2000, and another in black and white, a solid black circle and attached arrow with a black crossbar bearing white "Volvo" script. The automaker's been using the silver, shaded version everywhere the public would see it. Seems Volvo wanted something even more "simplified in its purest form," though, so it could have simply requested a tweak to the B&W version it's been sitting on for six years.   The question, "Do you like it," probably doesn't matter, because it won't stop anyone from buying the product. Besides, the Volkswagen logo went flat in 2019, Nissan went flat in 2020 and so did BMW, except that its flat roundel is for everything but its cars, and Kia went flat this year — along with Warner Brothers, Pringles UK, and Burger King, that last company seemingly trying to win an award for being plain. Simplicity in two dimensions is the thing now. A Volvo Australia rep told Drive the rollout "will be gradual. [This week] we start by rolling out the updated identity on our main website, main social media platforms and in the new Volvo Cars mobile app.