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Volvo reapplies to trademark the term C60

Perusing the database at the U.S. Patent and Trademark Office, CarBuzz happened on a trademark application Volvo cars filed for the term C60. Submitted earlier this month, on December 14, the mark would cover "Vehicles and Products for locomotion by land, air or water." Sounds like a car to us. Knowing the way trademarks go — which means knowing we might never see them on a production vehicle — this could be Volvo hedging a very long bet. The easiest guess as to where C60 might fit in the lineup is as the crossover coupe version of the XC60 Recharge, following the mold of the XC40 Recharge and C40 Recharge (pictured). With the current, second-gen XC60 having arrived for the 2018 model year, we would think a C60 version waits until a heavy facelift or new generation to join the party, assuming it ever happens. What's not hypothetical is Volvo's long-term involvement with the C60 alphanumeric. Going deeper into the USPTO files, seems Volvo first applied to trademark C60 on September 5, 2001, the same day the automaker also applied to lock down C40. Volvo traded paperwork with the government agency until 2009, when the carmaker abandoned both C40 and C60 in March of that year. Oddly, two months before, in January 2009, Volvo had reapplied to trademark C40 and C60, then abandoned both again seven years later, in July 2016. Again, oddly, nine months before the second abandonment, Volvo had reapplied yet again to trademark both C40 and C60. That was in November 2015. The USPTO granted Volvo the rights to the mark at the end of 2016, and it remains valid. So Volvo's latest submission is the continuance of the mark it's owned for six years and been toying with for 21. Volvo Cars owns the XC40 and XC40 Recharge trademarks, as well as C40, but it doesn't own a C40 Recharge trademark, the latter being the name of the production model. It took 20 years from Volvo's first idea of the C40 for us to get a production version. We don't know what a potential C60 will be, but it shouldn't be too far away. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Geely targeting US market in 2016 with help from Volvo

Following reports that it'd team up with corporate sibling Volvo on a Chinese-market car comes a report from Bloomberg that Geely would reattempt its entry into the US market. The Chinese brand had a display at the 2006 North American International Auto Show, but has been absent from the US scene ever since.
The Geely branded cars will be jointly developed with Volvo, and bank on the Swedish manufacturers reputation for safety and reliability. Geely's CEO, Gui Shengyue, explained, "Our acquisition of Volvo enhanced our image and overseas consumers are seeing us as an international company." This represents a change in rhetoric for the brand, after Geely Chairman Li Shufu hamstrung the idea of a closer pairing, citing fears that an association would harm Volvo's reputation. The news of projects between Geely and Volvo first broke last week, although it's unclear if the cars that end up coming to the US will be the same as those being sold in China.
As we reported last week, Geely is already aiming to be the biggest brand in the Chinese domestic market. With this move to the US market, it's also attempting to overtake Chery as China's largest automotive exporter. According to the Bloomberg report, Geely has already moved 180,000 units overseas, which is extremely close to the 184,800 vehicles sold by Chery in 2012. By 2018, Geely anticipates that 60 percent of its sales will be occur outside of the PRC.

2024 Volvo XC40 and XC60 won't offer front-wheel-drive trims

There's more movement in the Volvo lineup. The year has already seen the XC40 Recharge and C40 Recharge get rear-wheel-drive powertrains, more powerful motors, and better range, plus the introduction of the EX30 city crossover. Apparently, now it's time to take some options away. Car and Driver reports the gas-powered XC40 and XC60 crossovers won't be available with front-wheel drive anymore. The 2023 XC40 offers a B4 mild hybrid drivetrain with a 2.0-liter four-cylinder sending 194 horsepower and 221 pound-feet of torque to the front axle. That goes away, leaving the B5 AWD mild hybrid powertrain, its 2.0-liter four-cylinder making 247 hp and 258 lb-ft. The B5 upgrade adds $2,000 to the cost, meaning the 2024 XC40 will likely run at least $39,645 before potential model-year price increases are applied.     The 2023 XC60 comes in three trims. One of them utilizes a front-wheel-drive version of the above mentioned B5 mild hybrid setup, another employs the B6 AWD mild hybrid powertrain centered around a supercharged and turbocharged 2.0-liter four-cylinder making 295 hp and 310 lb-ft. Both of those will be dropped in the coming model year. The sole remaining trim gets down the road with the B5 AWD powertrain. Before any possible price increases, the 2024 XC60 will run $47,045. The S60 sedan gets in on the pruning as well, shedding the limited-volume Polestar Engineered variant. Introduced for the 2019 model year as a flourish to Volvo completing its all-new lineup, the S60 Polestar Engineered's retuned T8 plug-in hybrid system paired a supercharged and turbocharged two-liter four-cylinder with a rear-mounted electric motor for a combined 415 hp and 494 lb-ft. In the five years since introduction, output has climbed to 455 hp and 523 lb-ft., and the purchase price went from a subscription-only $1,100 per month to an MSRP of $68,050. The equipment chosen to harness such potential includes adjustable Ohlins dampers, six-piston Brembo front brake calipers behind forged 19-inch wheels — those wheels an inch smaller than on the debut version, a change likely made because of the notably stiff ride. At this point, the only Polestar Engineered trims left in the Volvo lineup next year will be be found on the V60 and XC60.