2004 Volvo V70 R on 2040-cars

Auto blog

A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Volvo's European EX30 launch plagued by software issues, refunds

Are we ready to include crippling software problems in electric vehicles part of "the new normal?" If so, we'd think little of it. We're most surprised by Volvo being the reason for asking the question. The Swedes had to postpone production of their flagship 2025 EX90 due to software issues. Then, after crowing about starting production, we find out the automaker's informed buyers that their EX90's might not be complete upon delivery, waiting for over-the-air updates to restore functionality that buyers of an $80,000 would expect to come with their vehicle. Overseas, the EX30 appears to be in even more trouble, its software reminding us of the problems Volkswagen had with its ID.3 and Chevy had with its Blazer EV on launch. Autocar reports that the glitches "range from screens going black and steering-wheel buttons not responding to cars not charging and even emergency braking systems randomly activating," as well as "bricked infotainment touchscreens, incorrect information displayed (such as time and range), profiles reverting back to factory settings and driver aids failing." Some customers are reportedly returning their cars to Volvo for full refunds. The automaker told Autocar the EX30 remains on sale, but in the UK, Volvo's pushed online shoppers to the 2025 model; the 2025 EX30 launches July 8, Volvo said. The configurator at Volvo's UK site advisers visitors, "EX30 Model Year 2024 is no longer available for new configurations. However you are welcome to browse our stock cars." At the time of writing, we did not find any similar notice on the Volvo sites for France, Germany, or Sweden. A poster on a UK forum for EX30 owners wrote to another member that ordering's been disabled on the UK site for three months. And it's a popular model. Volvo has more than 35,000 units in Europe through the end of May, making it the third-best-selling selling EV there after the Tesla Model Y and Model 3. Every new car comes with its share of hiccups. Based on checking forums, owners seem thoroughly pleased with the EX30's build quality. The hiccups here and in general with EVs is that their primary issues trace back to software (on top of the usual mechanical issues all vehicles face). On that UK forum for EX30 owners, the Recent Topics tab is peppered with threads about problems with the hatchback, the Faults & Technical section contains 85 individual topics (some of which are undoubtedly duplicates or misplaced).

Volvo will reportedly dive into the minivan segment in 2023

Volvo will expand its range by entering the minivan segment for the first time, according to a recent report. The automaker is allegedly plotting an electric people-mover that will be built and sold in China and that will share numerous parts beneath the sheetmetal with an existing model. The yet-unnamed minivan appeared on a slide shown during a presentation made by Volvo's Chinese division, according to CarNewsChina. It's one of four new models due out in 2023; the others are the EX90, the EX90 Excellence, and a small SUV that may wear the EX30 name. Volvo hasn't confirmed plans to wade into the minivan segment, let alone published details about the model, but CarNewsChina speculates that the enigmatic family-hauler will land as a brand-specific version of the Zeekr 009 (pictured). Don't worry if that doesn't ring a bell: Zeekr was founded in 2021 and it mainly sells cars in China. It's part of Geely, however, so it's one of Volvo's sister companies. Designers will give Volvo's first minivan Swedish flair inside and out in a bid to differentiate it from the 009, but the Geely-designed SEA architecture and the electric powertrain shouldn't change significantly. That means the model will land with a 544-horsepower dual-motor all-wheel-drive system. It will be fitted with a massive, 140-kilowatt-hour lithium-ion battery pack said to unlock over 500 miles of driving range. Volvo will present the van as a close-to-production concept in the third quarter of 2023, and the production model will go on sale in China before the end of the year, according to the report. It's too early to tell whether Volvo will export the van to other markets; the company hasn't commented on the rumor. Don't expect it to come cheap: Zeekr charges 499,000 yuan (around $74,000) for the entry-level 009.