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Volvo EX30 Deep Dive: Designing a budget SUV

We just spent a couple days with, in and around Volvo’s latest all-new electric vehicle, the EX30, at the companyÂ’s headquarters in Gothenburg, Sweden, and we came away impressed. We went in with questions, and came out with answers, or so we think, though some of them will remain until we drive it in November. A number of automakers are promising truly affordable EVs, ones that not only undercut the current, $4,600 price differential between new battery-powered cars and their internal combustion powered siblings, but ones that are significantly lower than the general average new car transaction price, which is currently nearly $50,000. Mass market EVs like this are important, if we are to make a real environmental impact with our switch to battery power, as there is little that is green about the resource-hoarding production and utilization of niche, six-figure, five-ton electric pickups and SUVs. Volvo aims to be first to market with such a car, with the compact EX30, which it plans to sell starting at $35,000. This is a new category offering for the brand, one that slots in well below the current XC40 Recharge EV in terms of price and size. For contrast, that car starts at around $50,000, and is 8 inches longer, 4 inches higher and nearly 3 inches wider. Volvo EX30 View 22 Photos This seems like a strange move for a company whose mission, since being purchased by the Chinese manufacturing company Geely, has been to move upscale into the same consideration set as the luxury German brands. But, as is often the case, Volvo is taking its own path. “This is indeed a lower segment for us,” says Joakim Hermansson, the vehicle product lead for EX30, as he walks us around the car, inside and out, and allows us to sample the sharp accelerative abilities of the range-topping, 442 hp, dual-motor, all-wheel-drive model (0-60 in 3.4 seconds.) “But itÂ’s still premium for Volvo, providing hallmark features of safety, sustainability and personalization, as well as performance.” He's not wrong about any of these. This EX30 comes standard with VolvoÂ’s extra-strength safety cage as well as lane-keeping, adaptive cruise control and blind spot monitoring. Perhaps most notably, it has an all-new interior design that capitalizes on the efforts the brand has been making toward its internal goal of being fully circular in its sustainability efforts by 2040.

5 thoughts about the 2025 Volvo EX30

Well this is a little awkward. When we drove the 2025 Volvo EX30 at the Midwest Automotive Meida Association (MAMA) Spring Rally, it was destined to arrive this year at Volvo’s new entry-level electric car. Then the U.S. government slapped huge tariffs on Chinese-built vehicles. The EX30 is currently built in Chengdu, so Volvo decided to push the on-sale date back to next year when production can begin in Ghent, Belgium, likely making the American-market EX30 a 2026 model. So, the question here isnÂ’t should you buy, but rather, will it be worth the wait? We think so. ItÂ’s a bit small, and cost-cutting has resulted in some ergonomic qualms, but the EX30 looks and drives like a premium small crossover that should carry a less-than-premium price tag. Make sure to look closely at the details Volvo really hit it out of the park with the EX30Â’s design. It does minimalism almost entirely right. At first glance, itÂ’s simple at every turn; a basic box that doesnÂ’t even have a grille. Look closer, though, and you start noticing the interesting and even exciting details. The debossed Volvo insignia up front; the panel gap that curves in the exact same way as the wheel wells; all the linework in the head and taillights. And thatÂ’s just the start. The inside follows the same philosophy. Although it looks a bit basic at first glance, what with the open dash and sole center screen, you eventually notice the actual metal door handles that are extensions of the door trim and the various fascinating materials. That includes the speckled recycled plastic in my test vehicle or the woven fabric style that Road Test Editor Zac Palmer experienced in Sweden. There are little strakes here and there to add some visual interest, and the translucent trim in the vents are another great touch. It all makes the EX30 feel more fun, but also more premium, than its anticipated low price would suggest. Volvo seems to have cheaped out on controls What is frustrating, though, is that Volvo seems to have followed the Tesla, and to a lesser extent VW, model of lowering costs. That center screen handles everything. And yes, that includes the instrumentation. Now, it is something that you can get used to, but then there a lot of less-than-ideal things in life you can get used to. Acclimation does not equal good. Having your speed and other critical info directly in front of you is still superior, be it a head-up display or just a small, supplemental display like even VW provides.

Volvo previews Concept XC Coupe ahead of Detroit reveal [w/video]

Volvo is in the midst of a three-stage design revolution. The first stage came with the reveal of the Concept Coupe in Frankfurt just this past September. What you see here is our first glimpse at the second stage.
The Volvo Concept XC Coupe previewed here will be unveiled in full on January 8 in advance of the Detroit Auto Show. While the previous concept was all sleek, the Concept XC Coupe takes a more rugged, utilitarian approach with a hatchback roofline, higher ride height, knobbier tires, lower body cladding and a rooftop box. From what we can see, it looks like a cross between the previous concept and an XC70 wagon that could preview a soft-road replacement for the C30 hatchback.
That's about all there is to say at this point, but you can scope out the press release along with the video below and the trio of teaser images in the gallery above.