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Volvo might join the tide of automakers turning to hybrids and PHEVs

Volvo had been the clearest and most direct of all automakers about switching to a purely electric lineup.  Less than a year after getting the XC40 Recharge to market, on March 2, 2021, the company wrote that it "intends to only sell fully electric cars and phase out any car in its global portfolio with an internal combustion engine, including hybrids." Two years later, with the C40 on dealer lots and the EX90 and EX30 in the pipeline, CFO Bjorn Annwall removed the wiggle room of "intends" by pledging Volvo won't "sell a single car" that isn't purely electric after after 2030, emphasizing the target to Automotive News with, "There's no ifs, no buts." Problem is, there are always ifs and buts, and Volvo might be the next automaker needing a tactical retreat to deal with them. After speaking to members of Volvo's U.S. dealer body, Automotive News reports a softening of the 2030 target. The most Volvo has said publicly came from CEO Jim Rowan, who told analysts during a recent investor webcast that because the EV transformation is going to take time to scale, hybrid powertrains could "form a solid bridge for our customers that are not ready to move to full electrification." According to AN, an anonymous insider said plug-in hybrids could take the lead for the next 10 years as global governments and global markets align on electric vehicles. If this turns out to be the case, Volvo would join a strengthening trend as automakers rush to develop hybrids and PHEVs to launch in the next three years.   Volvo would also be well positioned for the turn, considering buyer sentiment to the hybrids and PHEVs it's sold for many years now. The SPA1 platform supporting every Volvo with an internal combustion engine remains sound. Given development dollars and improvements in battery technology, there's no reason Volvo couldn't ride an evolution of the architecture into the next decade, and it can also take advantage of platforms and toolkits from parent company Geely. Only a year ago, Geely and Renault agreed on a joint venture to invest 7 billion euros for researching new technologies to make non-hybrid and hybrid gas engines more efficient.  This is clearly what U.S. dealers want based on their comments to AN, one retailer going so far as to say, "We will have to [stick with hybrids], or we will die."  Short term, Volvo's enduring the same pain felt by other automakers.

Volvo and Starbucks to put charging stations at coffee shops

Volvo and Starbucks are joining forces to give electric vehicle owners a more pleasant charging experience. The two companies have announced a plan to install EV charging stations at Starbucks coffee shops across several U.S. states as part of a pilot program to study the project's scalability. About 60 chargers will be installed at 15 Starbucks locations along a 1,350-mile route between Denver and Seattle, which is home to the coffee giant.  Volvo told Autoblog that the chargers will be a mix of ChargePoint DC chargers comprised of Express 250 units, capable of delivering 62.5 kW, and Express Plus units, capable of delivering up to 350 kW. All chargers will have both CHAdeMO and CCS plugs. Placed about 100 miles apart, the charger-equipped Starbucks fall within the range of most EVs, and their relative proximity should limit the amount of advanced planning one would have to do during an EV road trip. The companies plan to offer them to any drivers of electric cars. Charging fees will apply, but Volvo vehicles will get to use them either free of charge or at a discount. The locations of these chargers will show up in ChargePoint's smartphone app, or with an in-dash app on Google-equipped Volvo models. Jokes about latte-sipping Volvo drivers aside, the program opens a world of new opportunities for charging. A Volvo C40 Recharge takes about 40 minutes to replenish its batteries from 20% to 90%. Other electric cars are comparable. A coffee shop is a much more pleasant place to wait that out than a Kroger or Walmart, and as we discovered last week, EV chargers and businesses like Starbucks are banned from interstate rest areas by federal law. Add the availability of wifi and clean-ish bathrooms at most Starbucks locations, and it makes for an ideal pit stop opportunity. Besides, on a long road trip, drivers must replenish their caffeine just as cars must replenish their fuel tanks or batteries. The solution — chargers at coffee shops — is so glaringly obvious, it's a wonder why it's taken so long for a partnership like this to happen.

Volvo is preparing to abandon its alphanumerical naming system

Volvo's alphanumerical naming system is familiar, straight-forward, but tilted towards the unimaginative side of the scale. The firm will start from scratch in the coming years, and it plans to give its future models an actual name. "If you look at cars today, they all have XC, T8, AWD, double-overhead-cam — their full specifications on the rear of many cars. Now, we're talking about a new architecture, one that's born electric and all electric. I think it's good and clear to mark that this is a new beginning. That's why we're not going to have numbers and letters, an engineering type of name. We're going to give cars a name as you give a newborn child. We have a very interesting and creative discussion going on about this now," company boss Hakan Samuelsson told Auto Express. He stopped short of providing more details about where Volvo plans to take its naming system. Historically, the company has almost always used numbers, letters or a combination of the two. The first car it released was the OV 4, which stood for oppen vagn 4 cylindrar ("open car, four cylinders" in Swedish). Volvo gained a foothold in the United States thanks to the PV544, among other models. Some of its greatest hits include the P1800, 240 (and its six-cylinder-powered variant, the 260), the Bertone-designed 780, and the 850. Notable exceptions to this decades-old rule include the Amazon (also known as the 120 series) and the Duett (called PV445 in some markets). Regardless of Volvo's next approach to naming cars, the change will be a big one. It sounds like the next-generation XC90 will inaugurate this new naming system. It's expected to make its debut before the end of 2022 with a suite of surprisingly advanced semi-automated driving technology under its sheet metal. Next, the Swedish company will turn its attention to the other side of the crossover scale. It will reportedly launch an entry-level soft-roader positioned below the XC40 and developed to lure younger buyers into showrooms. We previously thought it would wear the XC20 nameplate, though that's seemingly no longer the case. Regardless, the crossover will offer an electric drivetrain and it will "very likely" be made in China, according to Samuelsson, to keep costs in check. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2022 Volvo C40 Recharge charging