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Volvo announces design updates for XC40 Recharge and single-motor C40

Volvo announced a round of updates to the electric members of its portfolio. It gave the XC40 Recharge a subtle mid-cycle update that brings a new-look front end, among other changes, and it unveiled an entry-level version of the C40 Recharge with one electric motor. It takes a well-trained eye to differentiate the updated XC40 Recharge from the model that's currently in showrooms. Look closely and you'll notice that the lower part of the front bumper is more chiseled, the Thor's Hammer accents in the headlights are more, well, hammer-like, and the body-colored insert that replaces the gasoline-burning model's grille loses its frame. These changes bring the battery-powered crossover in line with the C40 Recharge and with the non-Recharge version of the XC40, which received the nip-and-tucked front bumper in November 2021. Volvo also notes that buyers will also have new upholstery choices, exterior colors, and wheel designs to choose from. XC40 Recharge models also gain pixel LED lighting technology. This system relies on individually-controlled LED elements to illuminate the road ahead without blinding other motorists; in a way, it occupies a middle ground between high and low beams. While this technology has been illegal here for many years, the NHTSA finished making the rules for adaptive headlights in February 2022 so they're on their way. Moving on to the C40 Recharge, a front-wheel-drive version with a single electric motor is now available in some markets as a cheaper alternative to the dual-motor all-wheel-drive model. It's fitted with a 69-kilowatt-hour lithium-ion battery pack, and it offers a maximum driving range of about 270 miles on the relatively optimistic European testing cycle. Volvo notes that charging the pack from 10% to 80% takes about 32 minutes when it draws electricity from a fast charger, but the firm hasn't provided technical specifications (like horsepower). For context, the existing dual-motor C40 Recharge is equipped with a 78-kilowatt-hour battery and its powertrain is rated at 402 horsepower and 487 pound-feet of torque. Its EPA-estimated driving range checks in at 225 miles, and it tips the scale at approximately 4,740 pounds. Volvo also restructured the trim level hierarchy in a bid to reduce complexity and make it easier for buyers to configure a car. Pricing for the updated 40-Series models hasn't been released yet, and neither car has been announced for the American market yet.

Volvo vows to charge subscriptions only for major updates

Volvo Cars Chief Operating Officer Bjorn Annwall   BMW veered into a public-relations mess this year when it started charging car owners monthly subscription fees to warm their behinds. Volvo Car won’t be making similar moves. “If you are to charge for software updates, it must be a step change in consumer benefit,” VolvoÂ’s Chief Operating Officer Bjorn Annwall said in an interview this month. “We will not ask people who have bought a car for 1 million kronor ($96,500) to pay another 10 kronor to get extra heat in the seat.” While BMW will no doubt have other manufacturers follow in its footsteps — Mercedes-Benz recently started asking buyers of its EQ electric vehicles to fork over $1,200 a year to unlock quicker acceleration, for example — the auto world has started to second-guess just how much money there is to be made from the rise of software within their hardware-intensive business. In a 91-page deep dive into the topic last month, analysts at UBS pegged the total addressable market at $700 billion by 2030. ThatÂ’s no pittance, but pales in comparison to the $2 trillion opportunity they anticipated previously. Annwall sees Volvo generating little additional revenue from software until mid-decade. Only if major upgrades become available — a self-driving mode, for example — would Volvo charge extra. “You donÂ’t have to hold the steering wheel — now thatÂ’s a step change in user benefit.” Annwall was speaking at the opening of VolvoÂ’s new tech hub in Stockholm, where the manufacturer builds software for selling and marketing cars online. The company, which last month unveiled a battery-powered sport utility vehicle to succeed its gasoline-era flagship, intends to cease making combustion cars by the end of the decade. ItÂ’s going to be an uphill push: EVs made up just under a fifth of the companyÂ’s shipments last month. Bloomberg spoke with Annwall about VolvoÂ’s tech efforts, the software issues that have plagued some of its competitors and the ongoing supply-chain issues holding back the industry. Here are highlights from the conversation, which have been edited for length and clarity: Large automakers including Volkswagen have had problems with their car software. Have you experienced similar obstacles? I wonÂ’t hide the fact that we have had some problems with our software in the car as well. But weÂ’ve been good at correcting them fairly quickly.

Volvo PV444 turns 70

Volvo has made all manner of vehicles over the course of its long history, including coupes, convertibles, hatchbacks, sedans, wagons and SUVs. But the vehicle that started it all was the PV444.
Or rather, we should say, the PV444 is what re-started it all. Because while it wasn't Volvo's first model, it was the first one it produced after the war. Monday, September 1, will mark 70 years since the PV444 first debuted at the Royal Tennis Hall in Stockholm pictured above, where the company received 148,437 visitors.
That presentation there took place shortly before the end of World War II when the vehicle wasn't even finished yet. A team of 40 engineers and designers were still fine-tuning the final version, but were eager to show the public what it would start building after the last bullet was fired and peace would return to Europe.