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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Volvo aiming for a stock IPO by the end of 2021

Volvo Cars is "making good progress" toward a potential initial public offering by the end of this year, the chief executive of the Swedish premium auto brand told Reuters on Wednesday. "We are looking at the possibility of doing an IPO before the end of the year," listing shares on the Nasdaq Stockholm exchange, company CEO Hakan Samuelsson said in an interview. Samuelsson and other Volvo executives on Wednesday laid out an extensive road map to becoming a fully electric car maker by 2030, including plans to sell 600,000 battery electric vehicles at mid-decade and build a European battery gigafactory in 2026. Volvo earlier this year scrapped a proposed merger with the company's Chinese parent, Hong Kong-listed Geely Automobile. In March, Geely said Volvo would explore capital market options, including an initial public offering and stock market listing. Many startups have gone public in the United States and China over the past two years, following electric vehicle market leader Tesla Inc in taking advantage of investor enthusiasm to raise cheap capital to compete with established brands such as Volvo. Samuelsson said Volvo and Geely will continue to share vehicle architectures, internal combustion powertrains and other components. But the companies will do so at "an arm's length distance," consistent with the way independent companies do business, he said. During Wednesday's briefing, Volvo also said it plans to equip many of its future vehicles with self-driving technology, including standard lidar sensors from Luminar Technologies Inc and computers from Nvidia Corp. "Our goal is to build the safest cars possible, using all available technology," Samuelsson said. As it launches new electric vehicles, Volvo also plans a slew of related products, including insurance and vehicle subscription payment plans offered directly by the automaker, Samuelsson said. "The whole vehicle business will be recurring revenue," Samuelsson said. In Europe, the company plans to change its retail operations so that customers order new electric vehicles directly from the manufacturer, with dealers paid commissions to deliver them, Samuelsson said. In the United States, where laws protect existing dealers, Volvo will still sell vehicles through franchised retailers. For its future electric vehicles, Volvo is working with Swedish partner Northvolt on a new generation of batteries with higher energy and designed to be packaged as a structural element of the vehicle.

Volvo recalls another 195,000 vehicles for airbags after a death

Volvo has recalled 194,546 vehicles built between 2001 and 2007 due to airbag inflators that "may explode during deployment, due to propellant degradation occurring after long-term exposure to high absolute humidity, high temperatures, and high temperature cycling." The vehicles included in this recall are V70 and XC70 models that were built from Feb. 22, 2000 through May 4, 2007, but similar recalls have included other Volvo models for the same issue. In total, Volvo has recalled more than half a million vehicles worldwide to replace faulty inflators. To find out if your vehicle has been recalled in the United States, visit the official site of the National Highway Traffic Safety Administration. Owners can also contact Volvo Car customer service at 1-800-458-1552. The number for this particular recall is R10136. According to the recall notice, Volvo is aware of one incident in which an inflator ruptured, killing the driver. While these airbag recalls may sound familiar due to the massive number of inflators that were made by Takata and were recalled and replaced, the inflators used by Volvo were manufactured by supplier ZF/TRW. Takata's faulty airbag inflators have been blamed for at least 19 deaths in the United States and 28 worldwide, along with more than 400 injuries in the U.S. alone. Volvo will replace the driver-side airbag of affected vehicles at no charge "with a modern state-of-the-art propellant/inflator." Owners of affected vehicles should expect to receive a notice in the mail after December 14, 2021. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.