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Volvo changes 'Iron Mark' logo to fit with the times

Volvo's first car debuted in 1927, bearing the Swedish automaker's now-famous "Iron Mark" logo of a circle with an arrow pointing to the upper right. For 73 of the 94 years since that Volvo OV 4 open carriage, the company's been represented graphically by four versions of a two-dimensional-looking logo, either a colorful oval that looks like a sandwich shop sign, or the Iron Mark logo, or just script. From 2000 to 2020, that Volvo cars trademark has changed four more times (plus once for Volvo trucks), Volvo creating three versions of a 3D-looking Iron Mark with a blue bar across the middle containing the script, and in 2020, changing the font of the script. Now that's it's 2021, it's apparently time for another overhaul. Visitors to Volvo's Facebook page realized Volvo changed its profile picture to a new and very flat version of its Iron Mark. This isn't the revolution everyone's making it out to be. When Volvo debuted its last new Iron Mark in 2015, one of the Swedish ad agencies that created it wrote, "The logo has been simplified in its purest form and conveys the brand’s vision: to be the world's most progressive and desirable premium car brand." Thing is, the agencies created two versions of the logo — one in silver with three-dimensional shading that retained the blue crossbar drawn up in 2000, and another in black and white, a solid black circle and attached arrow with a black crossbar bearing white "Volvo" script. The automaker's been using the silver, shaded version everywhere the public would see it. Seems Volvo wanted something even more "simplified in its purest form," though, so it could have simply requested a tweak to the B&W version it's been sitting on for six years.   The question, "Do you like it," probably doesn't matter, because it won't stop anyone from buying the product. Besides, the Volkswagen logo went flat in 2019, Nissan went flat in 2020 and so did BMW, except that its flat roundel is for everything but its cars, and Kia went flat this year — along with Warner Brothers, Pringles UK, and Burger King, that last company seemingly trying to win an award for being plain. Simplicity in two dimensions is the thing now. A Volvo Australia rep told Drive the rollout "will be gradual. [This week] we start by rolling out the updated identity on our main website, main social media platforms and in the new Volvo Cars mobile app.

Volvo reveals its first vehicle made of fossil-free steel

A few months ago, Volvo teamed up with Swedish steel producer SSAB to develop a type of steel it can use for its vehicles that doesn't use fossil fuels. Now, the automaker has revealed what it says is the world's first vehicle made of fossil-free steel: A four wheeled fully electric load carrier made for quarrying and mining. In addition to having no greenhouse gas emission, it's also autonomous and can follow a pre-programmed route to transport materials at a job site. SSAB produces fossil-free steel by replacing the coal used during the manufacturing process with hydrogen from electrolysis. As Forbes notes, though, the whole vehicle isn't exactly fossil-free, since the steel used for its components provided by third-party suppliers, such as its electric motor, were made using traditional means. Still, Volvo Group CTO Lars Stenqvist told the publication that "majority of the steel" in the vehicle is fossil free. He said three tons of the carrier's 8.2-ton weight is made of green steel from SSAB, and those eight tons include other heavy components like the vehicle's tires. Volvo plans to start a small-scale production for the vehicle next year and to scale up production, depending on the availability of steel from SSAB. The Swedish manufacturer is hoping to start mass-producing its fossil-free steel in 2026, so we may see more Volvo vehicles made using the material by that time. Martin Lundstedt, President and CEO Volvo Group, said in a statement: "This initiative with SSAB sets the benchmark for a fossil-free future. Just as the nations of the world come together at COP26 to address climate change, so too must organizations and industries work in collaboration to develop innovative new solutions for a greenhouse gas emission free future. Volvo Group is committed to pioneering partnerships such as this with SSAB to develop attractive, safe and efficient new vehicles and machines that pave the way for a more sustainable transport and infrastructure system adopted for the future." This article originally appeared on Engadget. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Junkyard Gem: 2012 Volvo C30 T5 with 6-speed manual

Every year, fewer new vehicles are available in the United States with manual transmissions (though the ancient five-on-the-floor still exists… for now). American Volvo buyers preferred three-pedal setups in their cars later than some, though even they had mostly fallen out of love with manuals by the time the 1990s dawned. Still, some stubborn holdouts kept demand for the once-beloved gearbox technology alive here, until Geely-owned Volvo axed the manual transmission for the U.S. market after the 2013 model year. The final three-pedal Volvo sold here was the C30, and I've found one of those rare machines in a New Orleans car graveyard. The C30 was a cool-looking two-door hatchback that borrowed some styling influences from the the beloved 1800ES shooting brake. The biggest problem with it in the United States was that two-doors and hatchbacks in general no longer enticed many potential buyers into signing on the line which is dotted. The U.S.-market 2012 C30 came with a 2.5-liter turbocharged straight-five engine rated at 227 horsepower and 236 pound-feet, and owners could buy the Polestar Performance software upgrade to increase those numbers to 250 horses and 273 pound-feet. That made for a respectably quick machine with its curb weight of just 3,200 pounds. The six-on-the-floor manual was base equipment; if you wanted the five-speed automatic, the cost was $1,250 more ($1,711 in 2024 dollars). This is a base T5 model, so its MSRP was $24,950. That's about $34,159 after inflation. The C30 was discontinued after the 2013 model year, after many years of underwhelming sales numbers here. This one looked to have been in very nice cosmetic condition when it arrived here, so we can assume that it suffered some costly mechanical malfunction. There's more to life than a Volvo. That's why you drive one. There was an English-language version of this ad, but I prefer the Swedish one. The previous commercial dared to show a manual transmission, but the car in this ad has the slushbox. Is it ugly or is it beautiful?