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Volvo vows to charge subscriptions only for major updates

Volvo Cars Chief Operating Officer Bjorn Annwall   BMW veered into a public-relations mess this year when it started charging car owners monthly subscription fees to warm their behinds. Volvo Car won’t be making similar moves. “If you are to charge for software updates, it must be a step change in consumer benefit,” VolvoÂ’s Chief Operating Officer Bjorn Annwall said in an interview this month. “We will not ask people who have bought a car for 1 million kronor ($96,500) to pay another 10 kronor to get extra heat in the seat.” While BMW will no doubt have other manufacturers follow in its footsteps — Mercedes-Benz recently started asking buyers of its EQ electric vehicles to fork over $1,200 a year to unlock quicker acceleration, for example — the auto world has started to second-guess just how much money there is to be made from the rise of software within their hardware-intensive business. In a 91-page deep dive into the topic last month, analysts at UBS pegged the total addressable market at $700 billion by 2030. ThatÂ’s no pittance, but pales in comparison to the $2 trillion opportunity they anticipated previously. Annwall sees Volvo generating little additional revenue from software until mid-decade. Only if major upgrades become available — a self-driving mode, for example — would Volvo charge extra. “You donÂ’t have to hold the steering wheel — now thatÂ’s a step change in user benefit.” Annwall was speaking at the opening of VolvoÂ’s new tech hub in Stockholm, where the manufacturer builds software for selling and marketing cars online. The company, which last month unveiled a battery-powered sport utility vehicle to succeed its gasoline-era flagship, intends to cease making combustion cars by the end of the decade. ItÂ’s going to be an uphill push: EVs made up just under a fifth of the companyÂ’s shipments last month. Bloomberg spoke with Annwall about VolvoÂ’s tech efforts, the software issues that have plagued some of its competitors and the ongoing supply-chain issues holding back the industry. Here are highlights from the conversation, which have been edited for length and clarity: Large automakers including Volkswagen have had problems with their car software. Have you experienced similar obstacles? I wonÂ’t hide the fact that we have had some problems with our software in the car as well. But weÂ’ve been good at correcting them fairly quickly.

Volvo V90 Cross Country vs V60 Cross Country Luggage Test | Comparing cargo areas

While the Audi A6 Allroad and Mercedes E 450 All-Terrain have disappointed us with their poseur levels of capability and questionable value, that is not the case with the other midsize luxury off-roadish wagon: the 2021 Volvo V90 Cross Country. It has genuinely useful extra ground clearance and a lower, more sensible price. But what about that other element of wagon goodness, utility?  Although I have not luggage-tested the Allroad or All-Terrain, Road Test Editor Zac Palmer effectively did so using different luggage and different A6/E-Class wagon variants. Our results are therefore only vaguely comparable. My guess is the Mercedes would win the day and the V90 would top the Audi, but again, that's just a guess. I have, however, luggage-tested Volvo's smaller off-roadish wagon, the V60 Cross Country. Surprisingly, the difference between Cross Countries isn't that great.  According to Volvo's wonderfully detailed cargo specifications that indicate what exactly they measured (hint hint, every other car company), the V90 Cross Country (above left) has 25.5 cubic-feet of space behind the back seat from floor to roof. The V60 Cross Country (right) has 23.2 cubic feet. That's not much of a difference.  However, Volvo also provides the cargo area length from the seat base to the liftgate. That's a bigger difference on paper: 45.4 inches for the V90 and 40.7 inches for the V60. That would play out once I brought the luggage into the equation.  Before we get to the bags, though, take one more look at the above comparison photo. Check out the different D pillars and specifically how much more upright the V60's are. That's my guess as to why the V90 cargo area manages to be so much longer, yet has only a minor volume difference.  Same bags, same formation, different Volvo wagons. You clearly see here that there's more length available in the V90. Five inches more? I don't know about that, but you nevertheless DO get more space.  As with every luggage test I do, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D).

Volvo prices revamped 2014 lineup

Volvo has made quite a few changes to its US lineup for the 2014 model year. The C30 hatchback and C70 convertible are gone; the S60, S80, XC60 and XC70 have all been reschnozzed; and in a few months, Volvo will bring its V60 wagon across the pond for Stateside consumption. Only the range-topping XC90 carries on unchanged, though a brand new version is expected to launch sometime next year.
The S60 starts as low as $32,400 for the entry level T5 model, and reaches as high as $45,700 for the T6 R-Design Platinum trim. The larger S80 sedan starts at $39,900, with its range-topping T6 Platinum version commanding $48,150. XC70 pricing ranges anywhere from $34,500 for the 3.2 FWD to $45,650 for the T6 Platinum, XC60 numbers span from $34,850 to $49,800, and XC90 prices start as low as $39,700 and as high as $45,400. None of these prices include $895 for destination, and pricing for the swoopy V60 wagon has not been released just yet.
While the majority of Volvo's 2014 model year enhancements are visual, some neat updates have been made mechanically, as well. There's a new Advanced Quick Shift mode for the six-speed automatic transmission that's paired with the turbocharged six-cylinder engine, and Volvo says that the S60 R-Design will now scoot to 60 miles per hour two-tenths of a second quicker (5.3 versus 5.5). In the XC60 R-Design, AQS improves 0-60 acceleration by four-tenths of a second, down to 6.2 from 6.6 seconds.