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Volvo prices its entry-level 2025 EX30 EV

Volvo announced Tuesday that it kept its promise to launch its new entry-level 2025 EX30 EV with an MSRP of $34,950 ($36,245 after Volvo's now-$1,295 destination fee). On top of that, we now have full pricing for the EX30 range, from the Core on up to the twin-motor Ultra. Just how reasonably priced is this new premium compact electric crossover? Well, every trim's MSRP starts below the current average transaction price for a new vehicle in the United States — and note we didn't say "electric" there.  The EX30 is offered in two powertrain variants, each with its own trim structure. The Single Motor Extended Range is offered in Core, Plus and Ultra trims. Meanwhile, the Twin Motor Performance is offered in just two: Plus and Ultra. The configuration names give it away, but if frugality is your game, the 275-mile Single Motor Extended Range is for you; if you want to hit 60 in just 3.4 seconds at the expense of range, then the Twin Motor Performance is what you're after. It'll cost you, of course; the jump from a Single Motor Core to a Twin Motor Plus is $9,950 — one heck of an upcharge for all-wheel drive — but remember: The two-wheel drive model is no penalty box. The single-motor EX30 is rear-wheel drive, not front. Here's the full pricing breakdown:  Single Motor Extended Range Core - $36,245 Plus - $40,195 Ultra - $41,895 Twin Motor Performance Plus - $46,195 Ultra - $47,895 Technically, the EX30 is $100 more expensive than we expected, but that's down to Volvo bumping up its destination fee for 2025. Hey, as Korzeniewski notes, they're still charging less to import an EX30 from overseas than Ford charges to ship an F-150 from Michigan, so we can't get too bent out of shape. Presumably the assembled-in-China EX30 does not qualify for the federal tax credit. Look for Volvo's bare-bones but stylish little electric crossover to hit dealerships in the first half of 2024; deposit holders will be able to configure their existing orders in the coming months.  Related video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Volvo might join the tide of automakers turning to hybrids and PHEVs

Volvo had been the clearest and most direct of all automakers about switching to a purely electric lineup.  Less than a year after getting the XC40 Recharge to market, on March 2, 2021, the company wrote that it "intends to only sell fully electric cars and phase out any car in its global portfolio with an internal combustion engine, including hybrids." Two years later, with the C40 on dealer lots and the EX90 and EX30 in the pipeline, CFO Bjorn Annwall removed the wiggle room of "intends" by pledging Volvo won't "sell a single car" that isn't purely electric after after 2030, emphasizing the target to Automotive News with, "There's no ifs, no buts." Problem is, there are always ifs and buts, and Volvo might be the next automaker needing a tactical retreat to deal with them. After speaking to members of Volvo's U.S. dealer body, Automotive News reports a softening of the 2030 target. The most Volvo has said publicly came from CEO Jim Rowan, who told analysts during a recent investor webcast that because the EV transformation is going to take time to scale, hybrid powertrains could "form a solid bridge for our customers that are not ready to move to full electrification." According to AN, an anonymous insider said plug-in hybrids could take the lead for the next 10 years as global governments and global markets align on electric vehicles. If this turns out to be the case, Volvo would join a strengthening trend as automakers rush to develop hybrids and PHEVs to launch in the next three years.   Volvo would also be well positioned for the turn, considering buyer sentiment to the hybrids and PHEVs it's sold for many years now. The SPA1 platform supporting every Volvo with an internal combustion engine remains sound. Given development dollars and improvements in battery technology, there's no reason Volvo couldn't ride an evolution of the architecture into the next decade, and it can also take advantage of platforms and toolkits from parent company Geely. Only a year ago, Geely and Renault agreed on a joint venture to invest 7 billion euros for researching new technologies to make non-hybrid and hybrid gas engines more efficient.  This is clearly what U.S. dealers want based on their comments to AN, one retailer going so far as to say, "We will have to [stick with hybrids], or we will die."  Short term, Volvo's enduring the same pain felt by other automakers.

Volvo Pure Tension concept folds solar charging pavilion into trunk

Even by the 'anything-goes' standards of concept cars, this one is a head-spinner: the "Pure Tension" Volvo V60 Pavilion, commissioned by Volvo Italy and winner of the Pure Volvo Pavilion Design competition. The alien form seen hovering all over the rendered V60 is a pavilion, as in the kind erected for trade shows or outdoor events. Developed by Synthesis Design + Architecture, Buro Happold, and Fabric Images, the pavilion is a flexible mesh structure held in place by a carbon fiber rods.
What's more, the mesh is embedded with photovotaic cells so that the pavilion can absorb energy from the sun or indoor lighting, making it a portable charging station. It can power itself or the crossover, the V60 at the center of it all being a diesel hybrid that plugs straight into the pavilion. When it's time to go, the entire structure can be folded small enough to fit in the trunk of the car.
We're told it will be shown in September in Rome. Even if we never see this particular creation on the streets, it's comfortable proof that our future will eventually be wilder than we can imagine.