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Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

Volvo EX90 exterior teased further, goes heavy on glass and aero

How about six more teasers of the battery-electric, seven-seat Volvo EX90 SUV? We've heard about the new interior materials, seen renderings of the minimalist instrument panel and read about a massive commitment to safety inside and outside the SUV. Now we have scraps about what it took to put everything together within the aesthetic Volvo sought and a mission statement of "confident, sophisticated, and seamless." The rounder grille-less front fascia flows over the hood to a greenhouse heavy on flush glass. A large, tinted panoramic glass roof lets in just enough light without superheating the cabin and without robbing headroom. The side glazing is flush with the pillars and nearly flush with the sides of the car to improve aerodynamic efficiency. Flush door handles emerge as the keyholder approaches. Volvo says the EX90 posts a drag coefficient of 0.29, a figure that compares to 0.26 for the Mercedes-Benz EQS SUV and 0.24 for the Tesla Model X that, admittedly, offers tiny optional third-row seats. Speaking with Motor Trend, lead Volvo exterior designer T. Jon Mayer said the other side of letting lots of light in the cabin is creating an inviting atmosphere when there's lots of dark in the cabin. "We’ve put a lot of effort into the illumination inside the EX90, trying to create a warm interior and a somewhat colder expression for the exterior," he said, making an analogy with the Swedish climate and Swedish people.  The Lidar sensor plays its part in a new level of safety and in aerodynamics. Placed at the leading edge of the roof, the Luminar sensor sits under a teardrop-shaped glass enclosure about 18 inches wide, under two inches tall. The laser system comes standard, helping provide 360-degree awareness so that the EX90 can always pay attention and take appropriate safe actions at those times when the driver isn't paying attention. Volvo says that tying exterior sensor safety logic to in-cabin cameras that can tell if a driver is focused on the task "can reduce the risk of death or serious injury by up to 20%." We've just seven days to go until Volvo mandarins gather in Stockholm to reveal the car to launch the automaker's next phase. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Volvo EX30 city car to launch next year as entry model

At the end of the presentation for the battery-electric 2023 Volvo EX90, automaker CEO Jim Rowan gave everyone a tease of a smaller model to debut next year. Sitting in the dark next to an equally dark EX90, the new model looked like a Mini Me version of the EX90 down to the chunky stance and taillight signature. There were rumblings among media that this was the new EX30. In an interview with Automotive News Europe, Rowan confirmed suspicions by calling the new small car by that name. The EX30 will take up the entry slot in the Volvo lineup, offered as part of the Care by Volvo subscription service to keep the price down for its Gen Z target market of first-time car buyers. Dimensions are unknown, but the EX30 sits on the same Sustainable Experience Architecture (SEA) as the new Smart #1. The Smart is 168.1 inches long, 72 inches wide, and 64.4 inches wide. Our XC40 Recharge and C40 Recharge, both sitting on Volvo's Compact Modular Architecture (CMA), are 174.8 inches long, 75.2 inches wide, and 65 inches high. Dimensions roundabout those of the Smart seem like a good starting point for the EX30's size. Staying there for a moment, the Smart packs a 66-kWh battery, one motor making 268 horsepower, and can go up to 273 miles on a charge on the WLTP cycle. Rowan said Volvo will offer a choice of batteries in the EX30 "so a customer can choose the range that best fits their lifestyle and their budget." Remember, the Honda-e sells in markets like Europe with 35-kWh battery good for a range good for about 135 miles on a charge. The CEO said these Gen Z buyers "still want top safety equipment, a fantastic ride and high quality." A lower price for a battery with a local range keeps that demographic in the loop, which also helps Volvo reach its goal of selling 1.2 million vehicles globally by 2025. That year is also important from Rowan's perspective because that's when he believes ICE vehicles and EVs will reach price parity. At the moment, the ICE XC40 starting price is $17,200 less than the XC40 Recharge. Barring further global upheavals, Rowan said, "I still think we are very much on track for price parity, because prices will come down pretty quickly when supply starts to meet demand again. In addition, we are starting to see some really interesting things when it comes to anode and cathode materials and battery chemistries such as the use of LFP (lithium iron phosphate) in certain cases.