2013 Volvo S60 T5 on 2040-cars

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Volvo changes 'Iron Mark' logo to fit with the times

Volvo's first car debuted in 1927, bearing the Swedish automaker's now-famous "Iron Mark" logo of a circle with an arrow pointing to the upper right. For 73 of the 94 years since that Volvo OV 4 open carriage, the company's been represented graphically by four versions of a two-dimensional-looking logo, either a colorful oval that looks like a sandwich shop sign, or the Iron Mark logo, or just script. From 2000 to 2020, that Volvo cars trademark has changed four more times (plus once for Volvo trucks), Volvo creating three versions of a 3D-looking Iron Mark with a blue bar across the middle containing the script, and in 2020, changing the font of the script. Now that's it's 2021, it's apparently time for another overhaul. Visitors to Volvo's Facebook page realized Volvo changed its profile picture to a new and very flat version of its Iron Mark. This isn't the revolution everyone's making it out to be. When Volvo debuted its last new Iron Mark in 2015, one of the Swedish ad agencies that created it wrote, "The logo has been simplified in its purest form and conveys the brand’s vision: to be the world's most progressive and desirable premium car brand." Thing is, the agencies created two versions of the logo — one in silver with three-dimensional shading that retained the blue crossbar drawn up in 2000, and another in black and white, a solid black circle and attached arrow with a black crossbar bearing white "Volvo" script. The automaker's been using the silver, shaded version everywhere the public would see it. Seems Volvo wanted something even more "simplified in its purest form," though, so it could have simply requested a tweak to the B&W version it's been sitting on for six years.   The question, "Do you like it," probably doesn't matter, because it won't stop anyone from buying the product. Besides, the Volkswagen logo went flat in 2019, Nissan went flat in 2020 and so did BMW, except that its flat roundel is for everything but its cars, and Kia went flat this year — along with Warner Brothers, Pringles UK, and Burger King, that last company seemingly trying to win an award for being plain. Simplicity in two dimensions is the thing now. A Volvo Australia rep told Drive the rollout "will be gradual. [This week] we start by rolling out the updated identity on our main website, main social media platforms and in the new Volvo Cars mobile app.

Driving the Ford Explorer ST and Volvo V60 Cross Country | Autoblog Podcast #613

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by West Coast Editor James Riswick. First they talk about driving the Volvo V60 Cross Country and Ford Explorer ST, with some thoughts about the Subaru Outback and Super Bowl commercials as well. Then they dive into the mailbag, answering questions and following up on the outcomes of previous "Spend My Money" segments. Finally they wrap things off with a new "Spend My Money," in which they help a listener pick a new car that will accommodate a new, tiny family member without sucking all the fun out of driving. Autoblog Podcast #613 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars We're Driving: 2020 Volvo V60 Cross Country 2020 Ford Explorer ST 2020 Subaru Outback Super Bowl ads Mail bag Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Volvo C40 Luggage Test: How much cargo space?

The Volvo C40 is the chopped-roof "coupe" version of the Volvo XC40, albeit without the internal combustion powertrain options. It's Recharge or nothing. As an electric vehicle, the C40 (or EC40 as it's apparently being renamed) is quite agreeable, with ample range and performance, plus a refined driving experience indicative of a Volvo that is quite clearly more sophisticated than the Hyundais, Kias and Volkswagens of the world. The interior up front is highly functional, too, with clever storage and good tech. Oh, and the gray wool upholstery is just beautiful.  But good grief, is the rear visibility atrocious. The back window is comparable to a pillbox and the blind spot is enormous. Worse, the various cameras supposedly on board to counter those flaws are just not effective. The rearview camera is mounted so low that its field of view is poor. The rearview camera mirror is susceptible to water droplets and condensation, and worse, the mirror housing is effectively pointed at the ceiling. That ceiling is glass and there is no shade. Ergo, if the sun is behind you, the amount of glare on the mirror renders it unviewable. If the roof is covered in condensation and the sun is behind you, there might as well be a brick mounted to the ceiling.  OK, I've gone off the rails here, but I just had to get that off my chest. The XC40 Recharge (or EX40 as it'll be called in the future), didn't have that problem, and I'm sure this isn't exactly a spoiler, it has a more usable cargo area, too.  Just in case it's not obvious, the C40/EC40 and XC40/EX40 is on the right. I'm done doing that / business, so I'm just going to make this future-proof from here on out. Volvo's specs say the EC40 has 17.3 cubic-feet of cargo space and specifically indicates that includes the underfloor storage area. When seemingly using that same measurement, the EX40 has 20.4. Honestly, I have no idea how that equates to the typically reported cubic-foot volume number of other manufacturers, but as a point of reference to each other, I'm going with those figures.  Both have an underfloor storage area, including a lid that cleverly props itself up so you can divide the cargo area for the purposes of keeping smaller items in place. There's also two little tabs that stick up specifically intended to loop grocery bags onto.  Now, I wrote off this area in the XC40 luggage test since it wasn't big enough to hold the smallest (fancy) bag, shown above in blue.