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Volvo changes 'Iron Mark' logo to fit with the times

Volvo's first car debuted in 1927, bearing the Swedish automaker's now-famous "Iron Mark" logo of a circle with an arrow pointing to the upper right. For 73 of the 94 years since that Volvo OV 4 open carriage, the company's been represented graphically by four versions of a two-dimensional-looking logo, either a colorful oval that looks like a sandwich shop sign, or the Iron Mark logo, or just script. From 2000 to 2020, that Volvo cars trademark has changed four more times (plus once for Volvo trucks), Volvo creating three versions of a 3D-looking Iron Mark with a blue bar across the middle containing the script, and in 2020, changing the font of the script. Now that's it's 2021, it's apparently time for another overhaul. Visitors to Volvo's Facebook page realized Volvo changed its profile picture to a new and very flat version of its Iron Mark. This isn't the revolution everyone's making it out to be. When Volvo debuted its last new Iron Mark in 2015, one of the Swedish ad agencies that created it wrote, "The logo has been simplified in its purest form and conveys the brand’s vision: to be the world's most progressive and desirable premium car brand." Thing is, the agencies created two versions of the logo — one in silver with three-dimensional shading that retained the blue crossbar drawn up in 2000, and another in black and white, a solid black circle and attached arrow with a black crossbar bearing white "Volvo" script. The automaker's been using the silver, shaded version everywhere the public would see it. Seems Volvo wanted something even more "simplified in its purest form," though, so it could have simply requested a tweak to the B&W version it's been sitting on for six years.   The question, "Do you like it," probably doesn't matter, because it won't stop anyone from buying the product. Besides, the Volkswagen logo went flat in 2019, Nissan went flat in 2020 and so did BMW, except that its flat roundel is for everything but its cars, and Kia went flat this year — along with Warner Brothers, Pringles UK, and Burger King, that last company seemingly trying to win an award for being plain. Simplicity in two dimensions is the thing now. A Volvo Australia rep told Drive the rollout "will be gradual. [This week] we start by rolling out the updated identity on our main website, main social media platforms and in the new Volvo Cars mobile app.

Daimler and Volvo could jointly develop internal combustion engines

BERLIN — Luxury German carmaker Daimler and Volvo, owned by China's Geely, are considering cooperating to cut the costs of developing combustion engines, a magazine reported on Sunday, citing unnamed company sources. The Automobilwoche weekly cited a Volvo manager as saying there were initial talks with Daimler, but no concrete plans, while a company spokesman said it was too early to talk about firm projects, although it was not excluding anybody. A Daimler spokesman said the company's cooperation with Geely, which owns a 10% stake in the German carmaker, was developing in a positive way, but declined to comment further. Global tariffs, accelerated by a trade war between China and the United States, as well as higher investment requirements for electric and autonomous vehicles, are forcing carmakers to seek new ways to cut and share costs. In October, Volvo said it would merge its engine development and manufacturing assets with those of Geely, creating a division to supply in-house brands and also potentially others with next-generation combustion and hybrid engines. Automobilwoche said this new division would start operating by the end of March, which could be a possible starting point for cooperation with Daimler, while a further step could be a partnership to develop electric power trains. Geely and Daimler have said they plan to build the next generation of Smart electric cars in China through a joint venture and the two companies are also cooperating on a premium ride-hailing service in China. Geely bought Volvo Cars in 2010 from Ford, allowing the Swedish brand to operate on an arms-length basis. But in recent years, it has deepened cooperation between the two brands. Volvo already supplies engines to some Geely-branded vehicles, sharing technology through Geely's Lynk brand. Both companies share and develop common vehicle platforms. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2024 Volvo XC40 and XC60 won't offer front-wheel-drive trims

There's more movement in the Volvo lineup. The year has already seen the XC40 Recharge and C40 Recharge get rear-wheel-drive powertrains, more powerful motors, and better range, plus the introduction of the EX30 city crossover. Apparently, now it's time to take some options away. Car and Driver reports the gas-powered XC40 and XC60 crossovers won't be available with front-wheel drive anymore. The 2023 XC40 offers a B4 mild hybrid drivetrain with a 2.0-liter four-cylinder sending 194 horsepower and 221 pound-feet of torque to the front axle. That goes away, leaving the B5 AWD mild hybrid powertrain, its 2.0-liter four-cylinder making 247 hp and 258 lb-ft. The B5 upgrade adds $2,000 to the cost, meaning the 2024 XC40 will likely run at least $39,645 before potential model-year price increases are applied.     The 2023 XC60 comes in three trims. One of them utilizes a front-wheel-drive version of the above mentioned B5 mild hybrid setup, another employs the B6 AWD mild hybrid powertrain centered around a supercharged and turbocharged 2.0-liter four-cylinder making 295 hp and 310 lb-ft. Both of those will be dropped in the coming model year. The sole remaining trim gets down the road with the B5 AWD powertrain. Before any possible price increases, the 2024 XC60 will run $47,045. The S60 sedan gets in on the pruning as well, shedding the limited-volume Polestar Engineered variant. Introduced for the 2019 model year as a flourish to Volvo completing its all-new lineup, the S60 Polestar Engineered's retuned T8 plug-in hybrid system paired a supercharged and turbocharged two-liter four-cylinder with a rear-mounted electric motor for a combined 415 hp and 494 lb-ft. In the five years since introduction, output has climbed to 455 hp and 523 lb-ft., and the purchase price went from a subscription-only $1,100 per month to an MSRP of $68,050. The equipment chosen to harness such potential includes adjustable Ohlins dampers, six-piston Brembo front brake calipers behind forged 19-inch wheels — those wheels an inch smaller than on the debut version, a change likely made because of the notably stiff ride. At this point, the only Polestar Engineered trims left in the Volvo lineup next year will be be found on the V60 and XC60.