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Volvo vows to charge subscriptions only for major updates

Volvo Cars Chief Operating Officer Bjorn Annwall   BMW veered into a public-relations mess this year when it started charging car owners monthly subscription fees to warm their behinds. Volvo Car won’t be making similar moves. “If you are to charge for software updates, it must be a step change in consumer benefit,” VolvoÂ’s Chief Operating Officer Bjorn Annwall said in an interview this month. “We will not ask people who have bought a car for 1 million kronor ($96,500) to pay another 10 kronor to get extra heat in the seat.” While BMW will no doubt have other manufacturers follow in its footsteps — Mercedes-Benz recently started asking buyers of its EQ electric vehicles to fork over $1,200 a year to unlock quicker acceleration, for example — the auto world has started to second-guess just how much money there is to be made from the rise of software within their hardware-intensive business. In a 91-page deep dive into the topic last month, analysts at UBS pegged the total addressable market at $700 billion by 2030. ThatÂ’s no pittance, but pales in comparison to the $2 trillion opportunity they anticipated previously. Annwall sees Volvo generating little additional revenue from software until mid-decade. Only if major upgrades become available — a self-driving mode, for example — would Volvo charge extra. “You donÂ’t have to hold the steering wheel — now thatÂ’s a step change in user benefit.” Annwall was speaking at the opening of VolvoÂ’s new tech hub in Stockholm, where the manufacturer builds software for selling and marketing cars online. The company, which last month unveiled a battery-powered sport utility vehicle to succeed its gasoline-era flagship, intends to cease making combustion cars by the end of the decade. ItÂ’s going to be an uphill push: EVs made up just under a fifth of the companyÂ’s shipments last month. Bloomberg spoke with Annwall about VolvoÂ’s tech efforts, the software issues that have plagued some of its competitors and the ongoing supply-chain issues holding back the industry. Here are highlights from the conversation, which have been edited for length and clarity: Large automakers including Volkswagen have had problems with their car software. Have you experienced similar obstacles? I wonÂ’t hide the fact that we have had some problems with our software in the car as well. But weÂ’ve been good at correcting them fairly quickly.

Editors’ Picks January 2023 | Acura Integra, the new CR-V and more

A new year means another long year of testing and evaluating new metal coming from the automotive industry — we know, tough job, right? It also means another year of new cars making it to our EditorsÂ’ Picks status, and weÂ’re starting out January with a bang. In total, eight new vehicles were EditorsÂ’ Picks this month, including some brand-new models like the redesigned Honda CR-V, Cadillac Lyriq and the ever-controversial Acura Integra. In case you missed our previous Editors' Picks posts, hereÂ’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get an EditorsÂ’ Pick designation. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in January that earned an EditorsÂ’ Pick. 2023 Honda CR-V 2023 Honda CR-V Sport Touring front three quarter View 22 Photos Quick take: An all-around winner, the Honda CR-V is spacious, features easily used technology and looks better than ever. We recommend the efficient hybrid model, but the standard powertrain is a solid option, too. Score: 9.0. What it competes with: Hyundai Tucson, Kia Sportage, Mazda CX-5, Toyota RAV4, Subaru Forester, Nissan Rogue, VW Tiguan, Chevrolet Equinox, Ford Escape, Mitsubishi Outlander Pros: Clean styling; massive interior; efficient engine options; solid infotainment system; many standard safety features. Cons: No base trim levels; lack of specialty options such as plug-in hybrid and off-road models. From the editors: News Editor Joel Stocksdale — "The CR-V is just really good in a lot of ways that really matter. It's enormous inside. It has a clean, stylish exterior and interior. It's solidly equipped. The base engine is pretty underwhelming, but that's rectified with the more powerful, more refined and more efficient hybrid. It simply doesn't do anything badly." Senior Editor James Riswick — "The 2023 Honda CR-V is at its best as the hybrid. While the turbo base engine carries over virtually unchanged, the hybrid is new for 2023. To put it simply, itÂ’s just better to drive. Honda engineers managed to simulate shifts when the gas engine kicks on, providing a more natural driving experience and eliminating the blender-like droning of the outgoing car.

Volvo Cars, Northvolt to build battery plant with 3,000 jobs

Northvolt's new facility in Skelleftea, Sweden.   STOCKHOLM — Automaker Volvo Cars and battery manufacturer Northvolt will build their joint battery plant in Gothenburg, western Sweden, the two companies said on Friday. The new 50-gigawatt-hour (GWh) plant will create up to 3,000 jobs and make battery cells specifically developed for use in pure electric Volvo and Polestar cars, the Sweden-based companies said. Operations will begin in 2025. The two companies said last year they would form a joint venture to develop batteries, including setting up a gigafactory for production and a research and development centre, a total investment of about 30 billion crowns ($3.3 billion). Northvolt and Volvo said former Tesla executive Adrian Clarke had been appointed to lead the production company. "He comes with a long experience from Tesla as well as around how to build these type of factories," Northvolt CEO Peter Carlsson, who also previously worked for Tesla, told Reuters. Volvo Cars head of engineering and operations, Javier Varela, said access to fossil-free energy, skills and infrastructure had been factors for choosing Gothenburg, Volvo's hometown. Competition for talent is fierce, with most battery engineers based in Asia. Tesla and Asian companies such as LG and Samsung SDI are also setting up factories in Europe. Northvolt's gigafactory in the Swedish town of Skelleftea assembled its first battery cell at the end of December, making it the first European company to design and manufacture a battery in Europe. Carlsson said it was running as planned, although he said global supply-chain problems, semiconductor shortages and the COVID-19 had made it more of a challenge. "It has not been the easiest of times," he said. Volvo Cars, majority owned by China's Geely Holding, aims to sell 50% pure electric cars by the middle of this decade and fully electric cars only by 2030. Northvolt, whose biggest shareholder is Volkswagen, has so far receive more than $30 billion worth of contracts from customers such as BMW, Fluence, Scania, Volkswagen, Volvo Cars and Polestar.