2008 Volvo S40 T5 on 2040-cars

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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Junkyard Gem: 1973 Volvo 1800ES

Volvo began selling cars in the United States with the 1956 PV444, a sturdy unibody machine that looked quite a bit like the 1946 Ford from some angles. Reliable, sensible — maybe stodgy is a better word — PV544s, Amazons and 140s followed the 444s across the Atlantic as the 1950s became the 1960s. Starting in 1961, though, a genuinely sporty Volvo arrived here: the P1800. Members of the P1800 family were sold here through 1973, and I've found one of those final-model-year cars in a Northern California self-service wrecking yard. The P1800 (later named the 1800S and then the 1800E) was based on the chassis of the Amazon and was available only as a coupe from 1961 through 1971. The 1800ES shooting brake version with its all-glass hatch debuted as a 1972 model, and just under 9,000 were built before production ended the following year. The U.S.-market 1800ES got a 2.0-liter pushrod straight-four engine with Bosch fuel injection, rated at 112 horsepower. Its dirtier-running European counterparts got more power. This engine was known as the B20F. First-year Volvo 240s got the B20F as well, before moving up to the SOHC "Red Block" engine for 1976. A 1966 P1800 holds the world record for most mileage on a street car: more than 3.2 million miles. That car has a B18 engine that was rebuilt twice. The highest-mile junkyard car I've found was a Volvo as well, though it only had 626,476 miles. Does the credit go to the cars or to their owners? Yes! This car appears to have sat outside near the Pacific for too many decades; it has the top-down rust associated with living in the salt spray and fog near beaches in NorCal. This is pretty bad, but I've seen worse. This Volvo's final parking spot is just about a mile from crashing ocean waves. Worth restoring? No way, not when much nicer examples sell for a few grand. All the chawed-up seat foam suggests that raccoons and other Golden State wildlife lived inside for quite a while. The good news is that many of this crusty old Swede's components will live on in other Volvos. In fact, one of my regular readers scored a junkyard bonanza when he found this car (and several other vintage Volvos) not long before I arrived. Northern California car graveyards still offer plenty of old Scandinavian steel. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. You tell 'em, Christina!

2015 Volvo XC90

The new XC90 isn't just about the new XC90 - it's as much about the new generation of Volvos that will result.
Around the turn of the millennium, Volvo seemed like the perfect automaker to make a crossover. It had, after all, already established for itself a reputation for building all-wheel-drive wagons for transporting families in safety and comfort. But while its competitors marched one by one into the luxury utility market, Volvo held out. That was, anyway, until the debut of the original XC90 in 2002. And it's never looked back since.