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Volvo changes 'Iron Mark' logo to fit with the times

Volvo's first car debuted in 1927, bearing the Swedish automaker's now-famous "Iron Mark" logo of a circle with an arrow pointing to the upper right. For 73 of the 94 years since that Volvo OV 4 open carriage, the company's been represented graphically by four versions of a two-dimensional-looking logo, either a colorful oval that looks like a sandwich shop sign, or the Iron Mark logo, or just script. From 2000 to 2020, that Volvo cars trademark has changed four more times (plus once for Volvo trucks), Volvo creating three versions of a 3D-looking Iron Mark with a blue bar across the middle containing the script, and in 2020, changing the font of the script. Now that's it's 2021, it's apparently time for another overhaul. Visitors to Volvo's Facebook page realized Volvo changed its profile picture to a new and very flat version of its Iron Mark. This isn't the revolution everyone's making it out to be. When Volvo debuted its last new Iron Mark in 2015, one of the Swedish ad agencies that created it wrote, "The logo has been simplified in its purest form and conveys the brand’s vision: to be the world's most progressive and desirable premium car brand." Thing is, the agencies created two versions of the logo — one in silver with three-dimensional shading that retained the blue crossbar drawn up in 2000, and another in black and white, a solid black circle and attached arrow with a black crossbar bearing white "Volvo" script. The automaker's been using the silver, shaded version everywhere the public would see it. Seems Volvo wanted something even more "simplified in its purest form," though, so it could have simply requested a tweak to the B&W version it's been sitting on for six years.   The question, "Do you like it," probably doesn't matter, because it won't stop anyone from buying the product. Besides, the Volkswagen logo went flat in 2019, Nissan went flat in 2020 and so did BMW, except that its flat roundel is for everything but its cars, and Kia went flat this year — along with Warner Brothers, Pringles UK, and Burger King, that last company seemingly trying to win an award for being plain. Simplicity in two dimensions is the thing now. A Volvo Australia rep told Drive the rollout "will be gradual. [This week] we start by rolling out the updated identity on our main website, main social media platforms and in the new Volvo Cars mobile app.

Volvo EX30 due out in June 2023 as entry-level electric crossover

Volvo will expand its range towards the bottom when it presents an entry-level electric crossover called EX30 in June 2023. The company isn't ready to show us the soft-roader's full design yet, but it released a preview video that gives us a better idea of what to expect from it. "Something small is coming," Volvo wrote in a statement. While that's not a lot to go on, it suggests — but doesn't confirm — that the EX30 will slot below the XC40 in terms of size. We've seen it parked next to the EX90 and it looks considerably smaller; it rides on a much shorter wheelbase and features a relatively small rear overhang that creates a boxy silhouette characterized by an almost upright rear end. Many of the styling cues that define Volvo's current design language seem to appear on the EX30. Its front end wears T-shaped LED daytime running lights (called Thor's Hammer in the company jargon) inspired the EX90's, while its rear end features a new interpretation of the upright lights that Volvo has fitted to many of its cars over the past few decades — including the C30, which was its last 30-branded car. Technical details haven't been announced. All we know is that the EX30 will be all electric, all the time; it won't be available with a gasoline-powered engine. An unverified report claims that the city-friendly model will share its Sustainable Experience Architecture (SEA) platform with the Smart #1, among other models, and Volvo boss Jim Rowan said the crossover will deliver a "decent range." Using the SEA platform will allow Volvo to offer rear- and all-wheel drive as well as several battery options, though the lineup will vary from market to market. The Volvo EX30 will make its debut on June 7, 2023, at 1:30 p.m. European time, which is 7:30 a.m. in New York and — sorry, West Coast folks — 4:30 a.m. in California. We'll learn more about it in the coming weeks, and sales will start on the day of the unveiling. If the report is accurate, the EX30 will be built in China. Volvo confirmed to Autoblog that the model will be sold in the United States. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Used Volvo V70 wagon for $20 million includes New York 'New York' vanity plate

Billed as the world's most expensive Volvo wagon, a dark blue New York-based V70 is currently for sale for $20 million (and probably will be for some time). It's not the car that makes the sale special, though. It's the New York state vanity plate that reads "NEW YORK." Indeed, the ad lists a Volvo but it doesn't even mention the year, mileage or model, and in photos it's still wearing a fresh sheen of road salt. Custom plates are big business in some parts of the world. It also should be noted that the plates are of a recent design and not of the original 1970 issue. New York allows you to update vanity plates to new designs for a small fee. According to the listing on Du Pont Registry, the current owner of the plate suggested that their father buy the plate in the 1970s. This was when New York first began offering personalized plates. Surprisingly, it had not yet been claimed, allowing the family to ride around with the words "New York, New York" plastered on their government-issued vehicle identification for four decades. While the ad claims that the plate, replicas of which are sold in souvenir shops all over the Big Apple, is transferable to any vehicle, we have our doubts. Best we can tell, New York license plates don't stay with the car. The Empire State requires you to surrender your plates when you sell your car, unless you're planning on transferring them to a new car. However, the transfer can only be done, according to the New York DMV, if the names on both registrations are the same. You can't even transfer the plate to your spouse. The same rules apply for personalized plates. If you sell a vanity plated car without an immediate replacement, you can store the personalized plate with the New York DMV and then reinstate them later, but nowhere does it say the plate can be transferred. In fact, the DMV says "The new owner must apply for a new vehicle registration, vehicle plates and a title certificate. The new owner does not use the vehicle plates or the registration items of the previous owner." As our own Joe Lorio put it, "Whoever buys that Volvo might end up with just a very expensive used Volvo wagon."