2001 Volvo C70 Customize Premium Package on 2040-cars

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2021 Volvo V90 T6 Road Test | The best-kept secret

Against all odds and sales sense, the 2021 Volvo V90 is still kicking and available to order in the United States. Not only that, but Volvo gave it a mini mid-cycle update this year, altering the styling and adding more tech. It’s still disappointing that Volvo doesnÂ’t keep any V90s in stock at dealers, but it looks like the best way to sell a wagon in this country is to make it order-only like the Mercedes-AMG E 63 S or Audi RS6 Avant. Well, that, or lift it and apply body cladding as in the case of the V90's Cross Country sibling. Dealers do carry those. However, youÂ’ll be glad that you took the time to special order the non-lifted, uncladded V90. It's a design masterpiece; a full-size family vehicle that forces you to look back at it every time you walk away. Volvo hasnÂ’t struck out with a single design over the past few years, and this V90 is surely the brandÂ’s crowning achievement. Proportions, stance, lighting and wheels; all of it is pleasing to the eye. The hugely useful cargo area and big back seat just raise the bar even higher. That a vehicle can be as practical as this one is, handle like a car and still look this good just makes it even more appealing. This Volvo goes from point A to point B like a member of the Swedish royal family sweeping across a crowded ballroom centuries ago. Poised and elegant, the V90 silently wafts down the road riding on a pillowy air suspension. ThereÂ’s no rush. Curious eyes turn to catch a glimpse of something they rarely see. Yet the V90 never demands anybody take notice with extravagant creases or a gaudy grille. It just exists in this glamorous state of purist wagon nirvana. Simplicity tends to breed the most appealing car designs, but labeling the V90 as simplistic would be a misnomer. This Inscription trim V90 is adorned with just the right amount of shiny chrome, highlighting the sharp styling and drawing the eye downward. VolvoÂ’s updates serve to smooth out the front and rear fascias even further, going so far as to delete the rear exhaust outlet in the bumper in favor of an invisible under-car exit. It suits the wagonÂ’s attitude and also serves to prepare our eyes for an electric future. A new and much more intricate rear LED taillight design animates a friendly “hello” from bottom-to-top at the press of the unlock button, or top-to-bottom for “goodbye.” The new 20-inch wheel design completes the picture with a striking bright and dark two-tone finish.

Volvo vows to charge subscriptions only for major updates

Volvo Cars Chief Operating Officer Bjorn Annwall   BMW veered into a public-relations mess this year when it started charging car owners monthly subscription fees to warm their behinds. Volvo Car won’t be making similar moves. “If you are to charge for software updates, it must be a step change in consumer benefit,” VolvoÂ’s Chief Operating Officer Bjorn Annwall said in an interview this month. “We will not ask people who have bought a car for 1 million kronor ($96,500) to pay another 10 kronor to get extra heat in the seat.” While BMW will no doubt have other manufacturers follow in its footsteps — Mercedes-Benz recently started asking buyers of its EQ electric vehicles to fork over $1,200 a year to unlock quicker acceleration, for example — the auto world has started to second-guess just how much money there is to be made from the rise of software within their hardware-intensive business. In a 91-page deep dive into the topic last month, analysts at UBS pegged the total addressable market at $700 billion by 2030. ThatÂ’s no pittance, but pales in comparison to the $2 trillion opportunity they anticipated previously. Annwall sees Volvo generating little additional revenue from software until mid-decade. Only if major upgrades become available — a self-driving mode, for example — would Volvo charge extra. “You donÂ’t have to hold the steering wheel — now thatÂ’s a step change in user benefit.” Annwall was speaking at the opening of VolvoÂ’s new tech hub in Stockholm, where the manufacturer builds software for selling and marketing cars online. The company, which last month unveiled a battery-powered sport utility vehicle to succeed its gasoline-era flagship, intends to cease making combustion cars by the end of the decade. ItÂ’s going to be an uphill push: EVs made up just under a fifth of the companyÂ’s shipments last month. Bloomberg spoke with Annwall about VolvoÂ’s tech efforts, the software issues that have plagued some of its competitors and the ongoing supply-chain issues holding back the industry. Here are highlights from the conversation, which have been edited for length and clarity: Large automakers including Volkswagen have had problems with their car software. Have you experienced similar obstacles? I wonÂ’t hide the fact that we have had some problems with our software in the car as well. But weÂ’ve been good at correcting them fairly quickly.

LOLVO Volvo V60 video leverages the power of cats on cars

You know what we haven't posted in a long time? A very weird, car-related video. It's high time we address this failing.
As strange videos go, this one is truly bizarre. The two-minute clip focuses on the Volvo V60 R-Design, although you're not going to be learning anything about the car. Instead, you're going to be focused on the weird narrator (and the cat decals on the windows).
It's like someone taught the Swedish Chef to speak English, but with a ridiculous accent and a script that's been fed through Google Translate. The result is a weirdly cerebral voice speaking in a manner that borders on gibberish mixed with information about the car. We're particularly fond of, "In accordance with Volvo tradition... the car... is... of course... furnished, with an inside." "Floor bibs," in reference to the floor mats, was an office favorite, as well.