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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Junkyard Gem: 2012 Volvo C30 T5 with 6-speed manual

Every year, fewer new vehicles are available in the United States with manual transmissions (though the ancient five-on-the-floor still exists… for now). American Volvo buyers preferred three-pedal setups in their cars later than some, though even they had mostly fallen out of love with manuals by the time the 1990s dawned. Still, some stubborn holdouts kept demand for the once-beloved gearbox technology alive here, until Geely-owned Volvo axed the manual transmission for the U.S. market after the 2013 model year. The final three-pedal Volvo sold here was the C30, and I've found one of those rare machines in a New Orleans car graveyard. The C30 was a cool-looking two-door hatchback that borrowed some styling influences from the the beloved 1800ES shooting brake. The biggest problem with it in the United States was that two-doors and hatchbacks in general no longer enticed many potential buyers into signing on the line which is dotted. The U.S.-market 2012 C30 came with a 2.5-liter turbocharged straight-five engine rated at 227 horsepower and 236 pound-feet, and owners could buy the Polestar Performance software upgrade to increase those numbers to 250 horses and 273 pound-feet. That made for a respectably quick machine with its curb weight of just 3,200 pounds. The six-on-the-floor manual was base equipment; if you wanted the five-speed automatic, the cost was $1,250 more ($1,711 in 2024 dollars). This is a base T5 model, so its MSRP was $24,950. That's about $34,159 after inflation. The C30 was discontinued after the 2013 model year, after many years of underwhelming sales numbers here. This one looked to have been in very nice cosmetic condition when it arrived here, so we can assume that it suffered some costly mechanical malfunction. There's more to life than a Volvo. That's why you drive one. There was an English-language version of this ad, but I prefer the Swedish one. The previous commercial dared to show a manual transmission, but the car in this ad has the slushbox. Is it ugly or is it beautiful?

Volvo won't entirely give up on sedans and station wagons

Volvo, like an overwhelming majority of its peers and rivals, sells more SUVs and crossovers than sedans and station wagons. It confirmed plans to pivot away from low-riding models in 2021, but it stressed that it's not ready to throw in the towel in either segment quite yet. "Yes, the [V and S lines] will be replaced with something even more attractive to customers," affirmed company boss Hakan Samuelsson in an interview with British magazine Autocar. His comments come as a relief for Volvo wagon fans around the world, given that in 2021 he had said that the company needs "to move [on] from wagons and sedans." There's a catch, though: Future V and S models will look quite different than today's. Samuelsson (who will step down from his position in March 2022) acknowledged that Volvo needs lower-riding cars but noted that their design will evolve and become "maybe a little less square." It's not just about style, either. "Cars will be less boxy in the future, when we need to have lower air resistance. You could call it coupe-ish. We talk a lot about range in electric cars, but I think we will start looking at energy efficiency, and of course air resistance will be very central to that," he said. It helps that sleeker designs help keep buyers interested in sedans. Volvo's S90 and V90 were introduced and 2015 and 2016, respectively, so they're expected to be replaced in the not-too-distant future. One point that's still up in the air is what they'll be called. The Swedish company is preparing to ditch its alphanumerical naming system in order to give its cars an actual name, so both nameplates will die with the current-generation models. We'll have a better idea of what the future has in store when the XC90's replacement arrives later in 2022 with a new name, a new architecture, and a large serving of new technology. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.