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Volvo changes 'Iron Mark' logo to fit with the times

Volvo's first car debuted in 1927, bearing the Swedish automaker's now-famous "Iron Mark" logo of a circle with an arrow pointing to the upper right. For 73 of the 94 years since that Volvo OV 4 open carriage, the company's been represented graphically by four versions of a two-dimensional-looking logo, either a colorful oval that looks like a sandwich shop sign, or the Iron Mark logo, or just script. From 2000 to 2020, that Volvo cars trademark has changed four more times (plus once for Volvo trucks), Volvo creating three versions of a 3D-looking Iron Mark with a blue bar across the middle containing the script, and in 2020, changing the font of the script. Now that's it's 2021, it's apparently time for another overhaul. Visitors to Volvo's Facebook page realized Volvo changed its profile picture to a new and very flat version of its Iron Mark. This isn't the revolution everyone's making it out to be. When Volvo debuted its last new Iron Mark in 2015, one of the Swedish ad agencies that created it wrote, "The logo has been simplified in its purest form and conveys the brand’s vision: to be the world's most progressive and desirable premium car brand." Thing is, the agencies created two versions of the logo — one in silver with three-dimensional shading that retained the blue crossbar drawn up in 2000, and another in black and white, a solid black circle and attached arrow with a black crossbar bearing white "Volvo" script. The automaker's been using the silver, shaded version everywhere the public would see it. Seems Volvo wanted something even more "simplified in its purest form," though, so it could have simply requested a tweak to the B&W version it's been sitting on for six years.   The question, "Do you like it," probably doesn't matter, because it won't stop anyone from buying the product. Besides, the Volkswagen logo went flat in 2019, Nissan went flat in 2020 and so did BMW, except that its flat roundel is for everything but its cars, and Kia went flat this year — along with Warner Brothers, Pringles UK, and Burger King, that last company seemingly trying to win an award for being plain. Simplicity in two dimensions is the thing now. A Volvo Australia rep told Drive the rollout "will be gradual. [This week] we start by rolling out the updated identity on our main website, main social media platforms and in the new Volvo Cars mobile app.

Geely plans to launch hundreds of satellites to guide autonomous cars

BEIJING — China's Zhejiang Geely Holding Group said on Tuesday it was investing 2.27 billion yuan ($326 million) in a new satellite manufacturing plant, where it plans to build low-orbit satellites to provide more accurate data for self-driving cars. Geely, one of China's most internationally-known companies due to its investments in Daimler, Volvo and Proton, is building the facilities in Taizhou, where it has car plants. It aims to produce 500 satellites a year by around 2025, with around 300 highly-skilled staff, it said in a statement. Geely's technology development arm, Geely Technology Group, launched Geespace to research, launch, and operate low-orbit satellites in 2018. Geespace will begin the launch of its commercial low-orbit satellite network by the end of this year, Geely said. Geely said low-orbit satellites would offer high speed internet connectivity, precise navigation, and cloud computing capabilities to cars with autonomous driving technology. Geely, which sold 2.18 million cars last year, is among global automakers from Tesla to Toyota to pursue autonomous driving technologies. It is building low-orbit satellites to meet demand for high-speed connectivity capabilities that can deliver fast software updates. From around 2025, Geely's cars will have more functions to connect to the satellites. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.     Green Plants/Manufacturing Mercedes-Benz Volvo Emerging Technologies Autonomous Vehicles

New electric Volvo crossover on the way, to be built in the U.S.

Automotive News reports that Volvo has a new electric crossover coming, the intel relayed by "two sources familiar with the plans." Said to be codenamed V546 at the moment, the new product is said to slot in between the XC60 and XC90. If size is a factor in its tweener placement, the XC60 is 185 inches long, the XC90 195 inches long, so the V546 could be about the length of the 189-inch Ford Edge. The sources claim it will ride on a new electric platform, which could be SPA2 bones that will support the coming electric XC90 and that the Concept Recharge electric crossover study (pictured) sits on. The Swedish automaker debuted the Concept Recharge in June last year as a template of future styling cues, sustainable materials, and advanced infotainment and autonomous technology. The AN piece says we'll see that some design and tech transfer into the V546. Out of a global production of about 100,000 units, 40% will be allotted to Volvo's plant in Ridgeville, South Carolina, to serve the North American market, starting in early 2025. That leaves an available capacity of 110,000 units out of the plant's 150,000-unit annual cap. The four-year-old plant builds just the S60 sedan at the moment — turning out roughly 23,000 units last year — but is transitioning to an all-EV assembly operation. Before the V546 arrives in three years, the Ridgeville facility will add the battery-electric version of the next-generation XC90, thought to be called the Embla, and the battery-electric Polestar 3, both hitting the market in 2023. Volvo Cars CEO Hakan Samuelsson has said Ridgeville will "be the only plant in the [Volvo Cars Group] which only makes full-electric cars."  And although it's fallen off the radar, we're still anticipating the new flagship XC100 to debut in 2023 as well. AN's Future Product Pipeline says the top model will come in six- and seven-seat layouts akin to what BMW and Range Rover do, with the six-seater bolting up captain's chairs in the second row. Ridgeville also gets the nod for this one, production said to begin in early 2023.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2022 C40 Recharge crossover