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Volvo reapplies to trademark the term C60

Perusing the database at the U.S. Patent and Trademark Office, CarBuzz happened on a trademark application Volvo cars filed for the term C60. Submitted earlier this month, on December 14, the mark would cover "Vehicles and Products for locomotion by land, air or water." Sounds like a car to us. Knowing the way trademarks go — which means knowing we might never see them on a production vehicle — this could be Volvo hedging a very long bet. The easiest guess as to where C60 might fit in the lineup is as the crossover coupe version of the XC60 Recharge, following the mold of the XC40 Recharge and C40 Recharge (pictured). With the current, second-gen XC60 having arrived for the 2018 model year, we would think a C60 version waits until a heavy facelift or new generation to join the party, assuming it ever happens. What's not hypothetical is Volvo's long-term involvement with the C60 alphanumeric. Going deeper into the USPTO files, seems Volvo first applied to trademark C60 on September 5, 2001, the same day the automaker also applied to lock down C40. Volvo traded paperwork with the government agency until 2009, when the carmaker abandoned both C40 and C60 in March of that year. Oddly, two months before, in January 2009, Volvo had reapplied to trademark C40 and C60, then abandoned both again seven years later, in July 2016. Again, oddly, nine months before the second abandonment, Volvo had reapplied yet again to trademark both C40 and C60. That was in November 2015. The USPTO granted Volvo the rights to the mark at the end of 2016, and it remains valid. So Volvo's latest submission is the continuance of the mark it's owned for six years and been toying with for 21. Volvo Cars owns the XC40 and XC40 Recharge trademarks, as well as C40, but it doesn't own a C40 Recharge trademark, the latter being the name of the production model. It took 20 years from Volvo's first idea of the C40 for us to get a production version. We don't know what a potential C60 will be, but it shouldn't be too far away. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Junkyard Gem: 1987 Volvo 760 GLE Sedan

When Volvo finally created a replacement for the iconic 200 Series (which first appeared here as 1975 models but were virtually identical to their 140 predecessors from the A pillar back), that car was the 700 Series. As it turned out, the 240 was so beloved that it ended up outlasting its supposed successor in the showrooms, but the 740, 760 and 780 earned respectable sales worldwide. The first of the 700s to arrive in the United States were 760 sedans and wagons, with sales beginning in the 1983 model year and the cheaper 740 showing up for 1984. We saw a 760 Turbo sedan in a Colorado car graveyard last year, and now here's a naturally-aspirated 760 sedan in a Northern California yard. The middle digit in Volvo model names represented the number of engine cylinders in earlier years, so you knew a 164 would have a straight-six under its hood, while a 264 boasted a V6. That rule got bent with the 700, so the 740 Turbo had a four-cylinder (presumably, turbocharging made up for the missing two pistons).  In this case, though, there really are six cylinders present. This is a 2.8-liter version of the PRV V6 engine, which was developed jointly by Peugeot, Renault and Volvo and used to power an incredible variety of European vehicles plus a handful from Detroit. PRVs went into the DeLorean DMC-12, the Volvo 262C Bertone Coupe, the Alpine A310, the Citroen XM and the Eagle Premier/Dodge Monaco. Because the PRV design began as a V8 (that, sadly, never went into production), it has a V8-style 90° cylinder-bank angle. This one was rated at 145 horsepower and 173 pound-feet. There was a version of the 760 available with a straight-six engine as well: the 760 Turbodiesel, which used a Volkswagen-sourced 2.4-liter oil-burner making 106 horsepower and 140 pound-feet. 1986 was the last model year for that car in the United States. There was no manual transmission available in the 760 by 1987, so this car has the four-speed automatic. The MSRP for this car was $28,290, or about $78,304 in 2023 dollars. You got a sunroof at no extra cost. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Perfect for off-roading! This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Who needs rebates? This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The wagon version held eight very large dogs.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.