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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

2024 Volvo XC60 Review: Ignore the Germans, go Swedish

Pros: Elegant styling and beautiful cabin; spacious for the segment; excellent plug-in hybrid option; solid value Cons: Middling handling; pricey and strange Polestar performance model There's no doubt that European luxury SUVs are dominated by German carmakers. But what if you're looking for something a bit different? The 2024 Volvo XC60 may be the alternative you've been seeking, with unique Scandinavian design inside and out. Add in Volvo's commitment to safety, which should be of particular importance to family-minded shoppers, and the XC60 should have even stronger appeal. The XC60 is available as either a mild-hybrid or a more powerful Recharge plug-in hybrid, which can drive as many as 36 miles on electricity alone. We're certainly fans of the plug-in model, but its significant price premium may have shoppers settling on the more-than-adequate B5 base engine. More likely than not, prospective owners will spend more time configuring the interior. There are several choices of upholstery and interior trim that should fit a variety of tastes, and we're especially fond of the wool blend seats that are available on the Recharge. The XC60 isn't as sporty as the BMW X3, Mercedes-Benz GLC or Audi Q5, but that shouldn't matter much for the typical SUV driver. If you're one of the rare drivers who wants more athletic handling, the Polestar Engineered model should satisfy, but it comes at the cost of ride comfort. Considering the similarly sized Volvo V60 wagon would perhaps be a stronger alternative, including the raised, all-wheel-drive Cross Country model. Whichever route you take, the 2024 Volvo XC60 is a classy, safe and sensible alternative to the more common luxury SUVs. Interior & Technology   |   Passenger & Cargo Space   |   Performance & Fuel Economy What it's like to drive   |   Pricing & Trim Levels   |   Crash Ratings & Safety Features What's new for 2024? The XC60 lineup gets pared down a bit. The base B5 engine is no longer offered with front-wheel-drive and the more powerful B6 engine has been discontinued. There are some additions, though, including an air purifier for Plus and Ultimate trims and laminated windows for the Ultimate. A new Black Edition appearance package also debuts for the top trim. What are the XC60 interior and in-car technology like? Volvo’s attractive and refined shape is mirrored in its stylish, welcoming interiors.

Future Classic: 2008-2013 Volvo C30

Volvo has a storied reputation of building cars that are safe and solid – vehicles that are as cherished for their function-over-form designs as they are their mechanical longevity. But Volvo is also low-key cool. The Swedish carmaker is beloved by enthusiasts for its commitment to offering wagons, and for its many motorsports efforts. Flying brick, anyone? That coolness doesnÂ’t always trickle down to VolvoÂ’s road cars, but every now and then, the company gives us something a little weird. And in the mid-2000s, Volvo introduced the C30: a two-door hatchback geared towards younger, hipper buyers. Was the C30 a luxury compact? A hot hatch? Nah, it didnÂ’t really fit either vibe. Still, the C30 was nevertheless cute and quirky, and compared to other Volvos of the era, it was truly one of a kind. Why is the Volvo C30 a future classic? The C30 rode on the same platform as the S40 sedan and V50 wagon (as well as the contemporary Mazda 3 and EuropeÂ’s second-generation Ford Focus), but had way more personality than both. VolvoÂ’s hallmark tall taillights flanked a huge piece of glass that extended from the roofline to the bumper, serving as the C30Â’s hatch. Of course, this expansive window also meant the items in the cargo area were readily on display, making them an easy target for smash-and-grab thefts. A range of powertrains were available around the world, including diesel engines and even a super-limited-production electric variant. In the U.S., however, we only got the T5 gas engine, which in its standard form produced a 2.5-liter turbocharged inline-5 with 227 horsepower and 236 pound-feet of torque (more on the not-so-standard form later). You could get a six-speed manual transmission, which wasnÂ’t a terribly engaging gearbox, but was still more fun than the five-speed automatic. With the C30, Volvo put an emphasis on the hatchbackÂ’s ability to pump up the jams. An optional Premium Sound package had 10 Dynaudio speakers, an Alpine subwoofer and Dolby Pro Logic II surround. This setup could even play CDs with MP3 and WMA files, and included an AUX jack for things like iPods. Archaic technology by today's standards, but in the 2000s, this was clutch. 2013 Volvo C30 R-Design Polestar Limited Edition View 12 Photos What is the ideal example of the Volvo C30? One word: Polestar. In 2012, Volvo introduced a limited-edition C30 Polestar, only 250 of which were sold in the United States.