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Volvo EX30 Deep Dive: Designing a budget SUV

We just spent a couple days with, in and around Volvo’s latest all-new electric vehicle, the EX30, at the companyÂ’s headquarters in Gothenburg, Sweden, and we came away impressed. We went in with questions, and came out with answers, or so we think, though some of them will remain until we drive it in November. A number of automakers are promising truly affordable EVs, ones that not only undercut the current, $4,600 price differential between new battery-powered cars and their internal combustion powered siblings, but ones that are significantly lower than the general average new car transaction price, which is currently nearly $50,000. Mass market EVs like this are important, if we are to make a real environmental impact with our switch to battery power, as there is little that is green about the resource-hoarding production and utilization of niche, six-figure, five-ton electric pickups and SUVs. Volvo aims to be first to market with such a car, with the compact EX30, which it plans to sell starting at $35,000. This is a new category offering for the brand, one that slots in well below the current XC40 Recharge EV in terms of price and size. For contrast, that car starts at around $50,000, and is 8 inches longer, 4 inches higher and nearly 3 inches wider. Volvo EX30 View 22 Photos This seems like a strange move for a company whose mission, since being purchased by the Chinese manufacturing company Geely, has been to move upscale into the same consideration set as the luxury German brands. But, as is often the case, Volvo is taking its own path. “This is indeed a lower segment for us,” says Joakim Hermansson, the vehicle product lead for EX30, as he walks us around the car, inside and out, and allows us to sample the sharp accelerative abilities of the range-topping, 442 hp, dual-motor, all-wheel-drive model (0-60 in 3.4 seconds.) “But itÂ’s still premium for Volvo, providing hallmark features of safety, sustainability and personalization, as well as performance.” He's not wrong about any of these. This EX30 comes standard with VolvoÂ’s extra-strength safety cage as well as lane-keeping, adaptive cruise control and blind spot monitoring. Perhaps most notably, it has an all-new interior design that capitalizes on the efforts the brand has been making toward its internal goal of being fully circular in its sustainability efforts by 2040.

New Volvo ad remembers the joy of rear-facing jump seats

With the rise in popularity of first the minivan and later the crossover as the default family vehicle, there have been about 20 years of children who have missed out on the joy of rear-facing jump seats in station wagons. It means kids today don't know the pleasure to be found in making faces or lewd gestures at other drivers while their parents can't see. Plus, they don't know the slightly nauseous feeling of watching the world pass by in reverse. However, a group of filmmakers look back with nostalgia at this increasingly uncommon automotive feature in a new ad for the 2015 Volvo V60.
As part of its sponsorship of the National Film Festival for Talented Youth, Volvo commissions a team each year to create an advertisement to be shown during the festival. This year's shows how the company's buyers have gone from riding in the back to driving the brand's cars. Scroll down to check out the charming ad, along with some wistful looks at classic Volvo wagons, before the jump seat is forgotten.

First production Volvo S60 Polestar shown off

With the Volvo S60 Polestar going on sale in Australia this June, Volvo has finally released images and specs for the production version of the performance sedan. While no official build number has been announced, one image of the car's steering wheel shows a serial number plaque that says "No. 000/100" indicating that production will likely be limited to just 100 units in Australia. The press release states that the Australia run of Polestar-tuned S60s is a "pilot project" and that other potential markets are "under investigation."
Although it looks very similar to the S60 Polestar Concept we first saw at the LA Auto Show last year, the production version of the car sports a few changes. Visually, the front and rear fascias have been slightly modified from the concept car, as have the matte-black wheels. Inside, we see a different steering wheel that adds the aforementioned build sequence plaque but loses the suede leather accents, and there is also a sportier looking shift lever with a chrome handle that features a Polestar logo.
As for performance figures, rather than the 508-horsepower of the S60 Polestar Concept, the production version will be limited to 350 hp and more than 368 pound-feet of torque, which is still an improvement of about 25 hp and at least 14 lb-ft over a 2013 S60 R-Design. Polestar also tuned the six-speed automatic transmission and Haldex all-wheel-drive system for optimal performance leading to a top speed of 155 miles per hour and a 0-62 mph time of 4.9 seconds. The production S60 Polestar will still get suspension, brake and aerodynamic upgrades.