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Next-generation Volvo XC90 interior revealed

Volvo has officially kicked off the slow burn that will lead to the eventual unveiling of the next-generation XC90, in August. Its initial foray into the public eye will be with these, a series of 20 images of the new three-row SUVs interior, which is very, very Swedish (there are even the most adorable little Swedish flags on the seats).
In all, it looks like a positively sumptuous place to sit, with sharp looking woods and a crystal shifter, crafted by Orrefors Glassworks in Sweden. It's a clean, minimalist design that we imagine will age quite nicely.
Featured quite prominently - and the main part of the cabin that doesn't strike us as minimalist - is the very large touchscreen. Aligned in a portrait layout, which hasn't been done by too many automakers, it will be home to a new type of infotainment system that will make its debut in Volvo's flagship SUV. It also looks like we can expect digital gauges when the XC90 finally arrives.

Volvo launches next-gen Sensus Connect infotainment system [w/videos]

To borrow a line from another automaker, the Volvo S60 has the power to surprise - it's likely not top of mind for most entry-level luxury sedan buyers, but it's good enough that it probably should be. There's long been one pretty serious chink in its armor, though, and that goes for the company's entire model line: infotainment. The Swedish marque's offerings just haven't been that feature-rich, but Volvo is working to improve things with its updated Sensus Connect, a suite of functions just launched at this week's CES in Las Vegas.
The new system updates center on cloud-based connectivity advancements that include a novel Park&Pay feature that allows drivers to search for parking and pay for their space from the comfort of their car. Other functions that show off the diversity of Sensus Connect include embedded, Pandora-streaming internet radio, Wikipedia, remote start via smart phone, dealer appointment booking, destination attraction searches and an available wifi hotspot.
All of this increased functionality sounds like a big step in the right direction, and Volvo is noting it has refreshed the system's interface with "graphically themed center and driver displays" along with improved voice control and text-to-speech capabilities.

Volvo changes 'Iron Mark' logo to fit with the times

Volvo's first car debuted in 1927, bearing the Swedish automaker's now-famous "Iron Mark" logo of a circle with an arrow pointing to the upper right. For 73 of the 94 years since that Volvo OV 4 open carriage, the company's been represented graphically by four versions of a two-dimensional-looking logo, either a colorful oval that looks like a sandwich shop sign, or the Iron Mark logo, or just script. From 2000 to 2020, that Volvo cars trademark has changed four more times (plus once for Volvo trucks), Volvo creating three versions of a 3D-looking Iron Mark with a blue bar across the middle containing the script, and in 2020, changing the font of the script. Now that's it's 2021, it's apparently time for another overhaul. Visitors to Volvo's Facebook page realized Volvo changed its profile picture to a new and very flat version of its Iron Mark. This isn't the revolution everyone's making it out to be. When Volvo debuted its last new Iron Mark in 2015, one of the Swedish ad agencies that created it wrote, "The logo has been simplified in its purest form and conveys the brand’s vision: to be the world's most progressive and desirable premium car brand." Thing is, the agencies created two versions of the logo — one in silver with three-dimensional shading that retained the blue crossbar drawn up in 2000, and another in black and white, a solid black circle and attached arrow with a black crossbar bearing white "Volvo" script. The automaker's been using the silver, shaded version everywhere the public would see it. Seems Volvo wanted something even more "simplified in its purest form," though, so it could have simply requested a tweak to the B&W version it's been sitting on for six years.   The question, "Do you like it," probably doesn't matter, because it won't stop anyone from buying the product. Besides, the Volkswagen logo went flat in 2019, Nissan went flat in 2020 and so did BMW, except that its flat roundel is for everything but its cars, and Kia went flat this year — along with Warner Brothers, Pringles UK, and Burger King, that last company seemingly trying to win an award for being plain. Simplicity in two dimensions is the thing now. A Volvo Australia rep told Drive the rollout "will be gradual. [This week] we start by rolling out the updated identity on our main website, main social media platforms and in the new Volvo Cars mobile app.