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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Volvo reveals 400-hp twin-charged PHEV power for new XC90 [UPDATE]

UPDATE: An earlier version of this post indicated that the larger of the conventional diesel engines was a five-cylinder. However all three powertrains announced for the upcoming new XC90 are actually four-cylinder engines. The text has been updated accordingly.
Volvo rolled in to new territory when it introduced the original XC90 back in 2002, creating its first SUV and one of its top-selling models. But that was 12 years ago. In the meantime it's followed up with the smaller XC60, but what the brand faithful and the industry at large have been looking forward to most is the arrival of the new XC90.
Previewed by the Concept XC Coupe at the Detroit Auto Show, the new XC90 is set to arrive later this year, but to keep us on our toes, the Swedish automaker has been steadily trickling out a stream of information and photos. Two months ago it gave us a glimpse inside the cabin, and last month it revealed its new infotainment system, but now Volvo has released details on the upcoming new XC90's powertrain.

Volvo details upcoming XC90's new scalable platform

In two weeks' time, we'll be boarding a flight for Stockholm for the live reveal of the new Volvo XC90. But before we do, Volvo has revealed another round of salient details regarding not only its new crossover, but a whole range of new vehicles to share its architecture.
That platform is called Scalable Product Architecture, and it follows the latest industry trend towards modular platforms. The product of four years' development, the new platform uses high-strength boron steel to optimize weight and rigidity. The scalable architecture, set to underpin the next-generation S60, V60, XC60, S80 and anything larger, offers designers more flexibility in terms of proportions. It can be adapted to a wide range of vehicles of different shapes and sizes, designed from the get-go to incorporate a range of powertrains (including the XC90's new twin-charged hybrid system) and all the latest safety technologies you'd expect from a Volvo.
The XC90, Volvo has revealed, will also offer increased interior flexibility, with movable second and third rows to optimize cargo space and legroom as needed. That third row is designed to accommodate children (or small adults) up to five-foot-seven. Meanwhile the image inset above gives us our first glimpse at the new XC90's styling, with T-shaped running lights inspired by Thor's hammer.