1996 Volvo 850, No Reserve on 2040-cars

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Volvo's SuperTruck 2 looks ready to extend a ramp for K.I.T.T.

In 2009, the U.S. Department of Energy (DOE) entered a public-private partnership with willing Class 8 truck makers, the goal of the partnership to dramatically improve the freight efficiency of over-the-road (OTR) trucks. The term "freight efficiency" refers to freight-ton efficiency, a different metric than miles per gallon because it takes into account the weight of the truck; a lighter tractor-trailer can carry more weight before reaching the 80,000-pound legal maximum on most U.S. highways. Volvo, Daimler (which owns the Freightliner and Sterling brands), Navistar (International), and Peterbilt signed on the the partnership to develop what's being called a SuperTruck. Volvo, Daimler, and International make their own engines, Peterbilt teamed up with Cummins, and all four found their own trailer manufacturers to work with. Those four makers debuted their first iterations of what's being dubbed SuperTrucks about six years ago. This year has been all about SuperTruck 2, Volvo the last of the quartet to show what it's achieved. The goal for SuperTruck 1 was to achieve a 50% increase in freight efficiency compared to a 2009 baseline, the baseline in Volvo's case being a 2009 VNL 670 tractor. The goal for SuperTruck 2 was another 50% improvement. Volvo said its internal goal was a 120% betterment compared to 2009, and that it exceeded the mark with a 134% increase. The company said the huge gains came primarily from aerodynamics: A wedge-shaped front with a smaller frontal area thanks to a smaller cooling package; the heavily curved, wraparound windshield; the tractor's adjustable ride height; using camera for side mirrors; and adding a boat tail to the back of the trailer, plus enough fairings and skirts front-to-back to make the tractor and trailer look like a single unit when driving in a straight line. Volvo did make changes to its rolling lab that aren't likely to infiltrate the U.S. market anytime soon. It's common for U.S. OTR trucks to use a 6x4 configuration, with two axles behind the cab, both driven. Volvo's SuperTruck 2 went with a 4x2 setup common in Europe, using a single axle behind the cab, and fitted a composite driveshaft. Combined with making the chassis out of aluminum instead of steel, and trailer partner Wabash providing a lightweight aluminum van, the tractor-trailer combo weighed just 27,000 pounds.

Jaguar turns down offers to join V8 Supercars, questions AMG, Volvo participation

Rumors have swirled in recent weeks that Jaguar may be the next manufacturer to join the V8 Supercars racing series, made popular in Australia but now well-known in other parts of the world as well. Sadly, Jag's participation is not to be. In fact, it would be "insane," according to Jaguar Land Rover Asia Pacific Managing Director David Blackhall, for it to accept either of the two offers it has received to bring Jaguar into V8 Supercars.
Not only is Jaguar not interested in entering V8 Supercars, says Blackhall, it also fails to understand the recent entries from AMG and Volvo. "I don't know what it does for AMG to get flogged by a V8 Commodore week after week, but it's their brand, their issue. And the same thing will happen to Volvo to be honest."
Judging by Blackhall's statements to motoring.com.au, after not-so-serious consideration, the automaker decided the monetary commitment it would take to compete for wins would be more than any potential exposure would be worth, despite the fact that Jaguar has a 5.0-liter V8 to go along with what would seem to be a tailor-made rear-wheel-drive chassis. For what it's worth, one offer would have had Jaguar putting its name across an engine made by someone else, an option that was flatly turned down.

Jeremy Lin's new Volvo has him working out with the XC60

Jeremy Lin rose to prominence as a point guard for the New York Knicks in February of 2012 when he came out of nowhere to lead the team to a string of victories. Volvo was quick to notice and signed him as the company's US spokesperson that March. Since then, he has starred in several Volvo advertisements, and his latest ad shows just how he uses his Volvo XC60 to train for the court. The highlight is Lin shooting free throws out of the sunroof.
Since leaving the Knicks, Lin has lost some of the visibility and hype that attracted Volvo to him in the first place. Still, commercials must be made, so check out Lin's latest below.