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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Volvo ditches leather in its EVs for 'Nordico' and wool blends

Volvo is putting its stake in the sand when it comes to leather in its EVs. Essentially, there will be none of it. This move comes out of concern around the environmental impacts of cattle farming, as livestock is responsible for a big slice of greenhouse gas emissions. The move away from leather was touched on when Volvo revealed its new C40 electric crossover, but now Volvo is telling us exactly what it’s replacing the cowhides with. The main replacement is something Volvo calls “Nordico.” ItÂ’s a material designed and created by Volvo, and the company hopes it becomes the “new standard for premium interior design.” WhatÂ’s Nordico made out of, you ask? Volvo says it consists of textiles produced from recycled PET bottles, recycled cork and “bio-attributed material” sourced from forests in Sweden and Finland. Nordico is set to make an appearance in the “next generation of Volvo models,” so expect to see it rolling into dealers on new Volvo EVs soon. In addition to Nordico, Volvo says it will continue to offer its wool blend interior options. Volvo specifically calls out that it uses wool that is certified to be sourced responsibly in the wool supply chain for the sake of animal welfare. Beyond that, Volvo is continuing to research even more materials it could use as seat and interior coverings to replace or simulate leather — weÂ’re just not sure what those materials will be just yet. “Being a progressive car maker means we need to address all areas of sustainability, not just CO2 emissions,” says Stuart Templar, director of global sustainability at Volvo Cars. “Responsible sourcing is an important part of that work, including respect for animal welfare. Going leather-free inside our pure electric cars is a good next step towards addressing this issue.” Volvo isnÂ’t calling the entire interior “vegan” at this point, though. ItÂ’s planning on reducing the use of products from livestock in its plastics, rubber, lubricants and adhesives, but the cars arenÂ’t totally devoid of reliance on animals yet.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Volvo Polestar reveals new V8 Supercars engine

Volvo may be better known for turbo fives and inline fours, but in 2005 it launched the XC90 with a new eight-cylinder engine built for it by Yamaha. Fast forward to this past June when Volvo announced its intention to enter Australia's V8 Supercars series, where it would compete with the likes of Ford, Holden, Nissan and Mercedes-AMG. This is the engine with which it intends to do so.
Revealed this weekend at the Sydney 500, this competition-spec powerplant is based on the same B8444S that powered the XC90 and S80 (not to mention the Noble M600), but tuned for racing duty to be shoehorned into the new S60 touring car. The 60-degree aluminum block has been bored out from 4.4 liters to 5.0, its compression ratio boosted to 10:1, modified to run on E85 bio-ethanol and its redline increased to 7500 rpm. Volvo also promises a unique engine note from its new racers.
While Volvo and its racing partner Polestar haven't released official output numbers, regulations call for outputs between 620 and 650 horsepower - in any event, a whole lot more than the 311 hp it produces in stock form. (Noble managed to squeeze that much out of the same block, but that required twin turbochargers while this unit remains naturally aspirated.) Scope out the details in the press release below and the photos from the reveal in the gallery above.