2000 Volvo S70 Sedan on 2040-cars

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Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

Volvo XC40 and C40 electrics get new motors, more horsepower, longer range

Late last year came reports of improved versions of the Volvo XC40 Recharge and C40 Recharge for Europe. Configurators over the Atlantic showed there wouldn't just be new rear-wheel-drive models, but more battery, more range, and faster charging. The Swedes have finally published the official list of updates, the tweaks even better than the reportage and websites showed. First, the rumors are true, Volvo is back in the rear-driver game after 25 years on the sidelines. The automaker took the previous e-motors off the front axle, putting its in-house-developed, more powerful, and more efficient e-motor on the rear axle. This first use of the new e-motors bumps output from 228 horsepower to 235 horsepower in the RWD trims when combined with the 60-kWh standard range battery. That, plus cooling improvements for the pack, means the XC40 Recharge's range jumps from 425 kilometers on the WLTP cycle to 460 km (285 miles), the C40 Recharge's range going from 438 km to 476 km (296 miles). Plugged into a charger capable of at least 130 kW, refilling from 10% to 80% takes about 34 minutes.  We specified "standard range battery" because another new treat is a second RWD trim: Volvo will plug its 82-kWh battery into the powertrain for those willing to pay. But wait, there's more: The big pack powers an even juicier e-motor making 248 hp. The added gumption boosts range in the XC40 Recharge to 515 km (320 miles), in the C40 Recharge to 533 km (331 miles). And again, improved cooling permits uprated charging speed of 200 kW, cutting the run from 10% to 80% SOC to approximately 28 minutes. Dual-motor variants make the change to asymmetric output as revealed before, giving up two 201-hp e-motors for a new 156-hp motor on the front axle and that in-house 248 hp motor on the rear. In conjunction with better cooling, the XC40 Recharge Twin Motor climbs to 500 km (311 miles) of range on a charge, a 62-km hike, the C40 Recharge Twin Motor to 507 km (315 miles), a 56-km enhancement.  Marginal gains also come from a set of more aerodynamic 19-inch wheels.  The updated twin-motor siblings are expected to enter production in May, the single-motor versions in the fall. We only get the Twin Motor models here. If our variants reflected the same range extensions as in Europe, the 14% rise for the XC40 Recharge would give our car a 255-mile range, the C40 a 12% boost to 254 miles of range.

Volvo agrees to transfer tech to new parent Geely

Following the acquisition of Volvo by China's Zhejiang Geely Holding Group in 2010, we definitely saw this news coming. The two companies have signed an agreement that will give Chinese automaker Geely access to key technologies developed by Volvo, and in turn, the deal could help the Swedish automaker lower its production costs.
As a part of the "technological cooperation agreements" signed by both companies, Automotive News China reports that Geely will be able to tap Volvo for three much-needed technologies, including the use of a midsize platform, Volvo's proven safety innovations and interior air quality systems. The latter two technologies are important to improve the crashworthiness of Geely's cars, along with helping isolate vehicle occupants from China's often severe air pollution. The report says that Volvo tech will likely be used on a premium car brand that Geely is expected to create.
Volvo, on the other hand, is to benefit from the "local market exploration experience and cost control experience" of Zhejiang Geely Holding Group, which is technical way of saying that Volvo will be able reduce its costs by tapping into Geely's established supply chain.