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Volvo readying stretched next-gen S80 in lieu of 7 Series rival?

The debate about what direction to take perennially struggling Volvo has been raging for years. Should the Swedish marque go upscale and try to chase other European luxury brands, or should it stick to its safety-minded knitting? Should it adopt flashy new styling and a more overt performance bent, or keep it Scandinavian clean and responsible? Chinese parent brand Geely apparently has designs on making Volvo a full-fledged BMW rival - particularly in its homeland - including pushing for a range-topping 7 Series competitor. However, Volvo execs have been repeatedly pushing back on the idea. In fact, it's understood that this philosophical crisis contributed mightily to the high-profile departure of Stefan Jacoby, the company's CEO until the middle of 2012 (Jacoby has since rebounded to head international operations for General Motors).
There doesn't seem like any middle path in this debate, but that apparently isn't going to stop Volvo from trying. According to a sprawling Reuters report, Volvo will placate Geely chairman Li Shufu with a stretched and lux'd up version of the next S80. Yet Li still isn't completely satisfied, and he's said to be pushing for "a plusher and bigger model he calls the S100" to rival cars like the Audi A8. For the moment, it is not clear if the larger S80-based model will be a global offering, or just another one of China's many home-market, long-wheelbase specials.
The question of future Volvo styling is up for debate as well. According to Reuters, "Insiders say Li is a big fan of the new styling that design chief Thomas Ingenlath has brought to Volvo" (The latest example, the Concept Coupe from this week's Frankfurt Motor Show, is shown above.) Yet there are those who worry whether the company's new styling strategy is showy enough to appeal to China's wealthy. Chairman Li would still like to see a range-topping sedan for "show-off people," but Volvo's management doesn't want to go down that road. Clearly, this won't be the last we hear about the company's existential boardroom battles.

Volvo might join the tide of automakers turning to hybrids and PHEVs

Volvo had been the clearest and most direct of all automakers about switching to a purely electric lineup.  Less than a year after getting the XC40 Recharge to market, on March 2, 2021, the company wrote that it "intends to only sell fully electric cars and phase out any car in its global portfolio with an internal combustion engine, including hybrids." Two years later, with the C40 on dealer lots and the EX90 and EX30 in the pipeline, CFO Bjorn Annwall removed the wiggle room of "intends" by pledging Volvo won't "sell a single car" that isn't purely electric after after 2030, emphasizing the target to Automotive News with, "There's no ifs, no buts." Problem is, there are always ifs and buts, and Volvo might be the next automaker needing a tactical retreat to deal with them. After speaking to members of Volvo's U.S. dealer body, Automotive News reports a softening of the 2030 target. The most Volvo has said publicly came from CEO Jim Rowan, who told analysts during a recent investor webcast that because the EV transformation is going to take time to scale, hybrid powertrains could "form a solid bridge for our customers that are not ready to move to full electrification." According to AN, an anonymous insider said plug-in hybrids could take the lead for the next 10 years as global governments and global markets align on electric vehicles. If this turns out to be the case, Volvo would join a strengthening trend as automakers rush to develop hybrids and PHEVs to launch in the next three years.   Volvo would also be well positioned for the turn, considering buyer sentiment to the hybrids and PHEVs it's sold for many years now. The SPA1 platform supporting every Volvo with an internal combustion engine remains sound. Given development dollars and improvements in battery technology, there's no reason Volvo couldn't ride an evolution of the architecture into the next decade, and it can also take advantage of platforms and toolkits from parent company Geely. Only a year ago, Geely and Renault agreed on a joint venture to invest 7 billion euros for researching new technologies to make non-hybrid and hybrid gas engines more efficient.  This is clearly what U.S. dealers want based on their comments to AN, one retailer going so far as to say, "We will have to [stick with hybrids], or we will die."  Short term, Volvo's enduring the same pain felt by other automakers.

2021 Volvo XC90 Review | What's new, prices, fuel economy, pictures

The 2021 Volvo XC90 is the biggest vehicle in Volvo’s lineup, serving up three rows of Swedish luxury. ItÂ’s an attractive crossover thatÂ’s instantly recognizable as a Volvo, serving as the flagship that led the brandÂ’s revival a few years back. Volvo offers choices galore with the XC90, whether that be through trim levels or powertrain options. None of them are distinct performance models in the vein of the BMW X5 M or the Mercedes-AMG GLE 63, but the XC90Â’s appeal isnÂ’t held in 0-60 mph times and freakish handling. Instead, Volvo focuses on what it does best: Safety, efficiency and classic styling that makes us swoon. ItÂ’s spacious and cosseting when fully decked out. And while the price can rise quickly, Volvo has entry-level versions that are attainable and priced below the competition. Despite this generation starting to age, Volvo keeps it updated enough to conceal its graying areas. Those looking for something shiny and flashy should look elsewhere, because even if the snappy tech and diverse powertrain lineup are intriguing, the XC90 still flies under the radar. ItÂ’s the luxury crossover for a family that doesnÂ’t wish to boast about its bank account, but still wants a taste of the finer things in life. ThereÂ’s even a plug-in hybrid version for those wanting something thatÂ’s both quick and efficient. WhatÂ’s new for 2021? Volvo has added to the list of standard features for the new year. Now, you get adaptive LED headlights, wireless phone charging and front park assist as standard. Rear passengers gain two USB-C chargers, and the heated wipers are made available as part of the Climate Package. The T8 plug-in hybrid model is renamed as the XC90 Recharge, and it gets a new entry-level Inscription Express trim. The R-Design model gets a new glossy black grille design. VolvoÂ’s 112-mph speed limiter goes into effect across the lineup this year. Lastly, Volvo has done some color and interior trim shuffling, but nothing major. 2020 Volvo XC90 T8 Inscription View 31 Photos What are the XC90 interior and in-car technology like? No matter the trim level, the 2021 Volvo XC90Â’s cabin is a lesson in minimalism. The vibe is different from any of the German or Japanese luxury machines. Where BMW and Mercedes dashes are festooned with design flourishes and obvious luxury, the XC90 is laid back and staid. Muted wood inlays grace the dash of luxury models, whereas metal inlays are used on sportier builds.